The Skinny on Blacklists
The Spamhaus Project made international headlines recently because of an ongoing legal dustup with Chicago-based direct marketer e360 Insight. As a result, the spotlight is once again on the self-appointed — some say vigilante — anti-spam cops that run blacklists....
More for Less
Direct marketing is cyclical. In boom times DMers attempt to change their fortunes through prospecting; in slower periods they focus on nurturing existing...
NCDM Focuses on Integration
DEVELOPING AN INTEGRATED customer experience across multiple marketing channels is the theme of this year's National Center for Database Marketing conference....
Familiar Faces
Hard as it may be to believe, DMA06 isn't the only fall event worth attending. Another is the Promo Live conference, produced by Direct publisher Prism...
LISTLINE
NEW LISTS Collectible America The names of 17,000 buyers and 10,000 inquirers from the last 12 months are on this catalog's list. The unit of sale ranged...
Becoming a Content Provider
We're content providers, Richard D. Beckman, president of Cond Nast Media Group, told The New York Times in August. Mr. Beckman essentially was saying...
Poisoning the Well
IT'S BECOME A CLICH TO SAY that the Web has changed all the rules about how merchants and companies deal with the public. The many ways consumers can...
Before I Forget
An upsetting self-revelation: I've outlived a surprising number of direct marketers who have been my contemporaries. I shouldn't have been surprised,...
Marketers Test New E-mail Tech
SOME BLUE-CHIP NAMES in marketing and advertising are testing technology that allows senders to embed video in e-mail without any streaming or buffering....
Mailers Face New Postal Rules
WITH THE NEW RATE case taking effect next May, mailers will have many new rules and regulations to look forward to, many of which are expected to set...
Listen Up
E-MAIL EXECUTIVES ARE GROWING TIRED OF THE lack of attention and budget chief marketing officers give the channel. While they understand that 90% of most...
Joe Torre Needs Help. So Does His Ad
IT'S ALWAYS A SHAME TO SEE A WORTHY NONPROFIT RUN A fundraising ad that just doesn't do the job. One can't help thinking that the ad money could have been better spent on the organization's programs. I found this ad for the Joe Torre Safe at Home Foundation in a recent issue of BusinessWeek. ...
Get the Buzz
Looking for the latest scoops and commentary on the world of direct marketing? Visit the DirectBuzz Blog (blog.directmag.com/buzz/), updated regularly...
No Serenity Here
HAVE YOU HEARD OF THE Serenity Prayer? It goes like this: God grant me the serenity to accept the things I cannot change, courage to change the things...
Back to the Start
LEAD GENERATION HAS LONG BEEN THE NAME OF THE GAME IN BUSINESS-TO-business. The complex decision cycles that precede most purchases and the high cost...
Blooper of the Century
IN A JAW-DROPPING EMBARRASSMENT, the state of Utah has mistakenly divulged kids' e-mail addresses on its so-called child-protection do-not-e-mail list — a registry proponents claim is foolproof....
E-mail Tops in ROI
THOUGH THE MONEY MARKETERS spend on it is a pittance compared with other channels, e-mail delivers the highest return on investment by a wide margin,...
Pet Project
IT DOESN'T MATTER IF YOUR animal companion is a cat, dog, fish, hamster or iguana. All pet owners need stuff. Lots of stuff: Kibble, brushes, beds, habitrails,...
Growth of DM Spending to Falter
Direct marketing spending and sales growth are going to slow a bit in 2007, according to new research from the Direct Marketing Association. But both...
Brand Makeovers
DID YOU EVER GET THE FEELING that something about your brand wasn't quite right? It may be time to align your channels or tweak your creative. Case in...
FTC Tightens ID Theft Regs
Identity theft? Ho-hum. Woe to you, friend, if that's your attitude. Data security may be dead in Congress this year, but the Federal Trade Commission...
Predictable, But Not Easy
INSTITUTIONS LIKE SCHOOLS, hospitals, government offices and libraries represent a $4.1 trillion annual market. They're mostly recession-proof and very...
We Are the World
Never mind love: If the Direct Marketing Association has its way, direct response will be the international language. The DMA took two steps in this direction...
I Gotta Do What?
SO DO YOU LIKE THOSE hoops? Shine 'em up a lot, do ya? Stroke them when no one is looking and coo in a raspy voice Seriously, a lot of you out there must...
The Yankees' Bush-League CRM
YANKEE FANS, IT SEEMS, can't win for winning. According to The New York Times, the New York Yankees are aggressively punishing season ticket holders who...
«Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 124 125 126 127 128 129 130 131 132 133 134 135 136 137 138 139 140 141 142 143 144 145 146 147 148 149 150 151 152 153 154 155 156 157 158 159 160 161 162 163 164 165 166 167 168 169 170 171 172 173 174 175 176 177 178 179 180 181 182 183 184 185 186 187 188 189 190 191 192 193 194 195 196 197 198 199 200 201 202 203 204 205 206 207 Next»
