In Utah, the Sheriff of Doodyville Takes on the World
Are Utah's government officials evil or just stupid? That question comes to mind every time the state's so-called child-protection do-not e-mail registry...
Satan in the House
Unspam Technologies, arguably the most despised company in e-mail marketing circles, has joined the Direct Marketing Association. And apparently there's...
LETTERS TO THE EDITOR
THE MCMURRY MATTER Isn't there a saying in the publicity industry, It doesn't matter what you write, just make sure you spell my name right? Well, if...
Nothing Was Delivered
Every standard mailer worries if his or her missives will get delivered to the right addresses. And more and more these days, the U.S. Postal Service...
Creative Differences
Business-to-business and business-to-consumer e-mail campaigns require vastly different creative tactics to drive the highest response, according to a report by e-mail service provider Silverpop....
Tell Us a Story
One day in the not-too-distant future, Web 2.0 will be about telling stories in the service of marketing to consumers, said Michael Davis, senior vice...
We Need Help. You Certainly Do
WAY, WAY BACK, IN KINDER AND GENTLER TIMES, fundraising could succeed by using three little words: We need help. Today? Forget it. If you want to raise...
Banking on Trust
WITH MORE than 8,000 financial institutions angling for assets and many more brokers/dealers, wholesalers and advisers vying to attract and retain investors...
Web Site Offers Designer Bags for Rent
Kara Richter had one goal in mind when she co-founded From Bags to Riches in 2004: bringing high fashion to people in the not-so-high income brackets....
Match 'Em Up
KATHY'S DESIGNING HER NEW restaurant's kitchen and is looking to buy several new high-end stoves, refrigerators and the like. As the salesman prepares...
Spamhaus Ignores Court's $11.7M Ruling
FILE THIS ONE UNDER largest spam-related judgment ever that was completely ignored. The Spamhaus Project is thumbing its nose at an e-mail marketer who...
Mother's Little Helper
Toys. Car seats. Clothes in a multitude of sizes. Diaper Genies. UltraSaucers, ExerSaucers and bouncers, oh my. Moms know these things can take over the...
Channel Challenges
A number of years ago I was in a kickoff meeting for a large project focusing on multichannel order management. The goal was to integrate data from different...
Attention to Retention
TEN YEARS AGO, Frederick Reichheld's The Loyalty Effect demonstrated to the world that a five-percentage-point decrease in customer defections could improve...
E-mail Delivery Improves Slightly
E-MAILBOX PROVIDERS blocked 19.2% of all permission-based commercial e-mail during the first half of 2006, according to a study by e-mail delivery firm Return Path. This average is a slight improvement over the 21% reported in the second half last year, the firm noted....
Before You Begin
DMers have to forget about the traditional approach and analyze the sales cycle with metrics and statistics to better understand their market. These same...
LISTLINE
NEW LISTS Stamats Business Media E-mail Several e-mail lists have been released by Stamats Business Media. Buildings magazine has the largest count with...
It Could Get Ugly
RETAILERS THAT STILL USE all-HTML e-mail and there apparently are a lot of them are in for a horrendous online holiday shopping season, according to Epsilon...
Just for You
TODAY MORE THAN EVER, consumers and business prospects alike subscribe to the age-old direct marketing principle WIIFM: What's in it for me? Personalization...
Phishers Getting DM Religion
E-MAIL PHISHERS ARE honing their skills in ways that indicate at least some of them think like the best direct marketers, says James Christiansen, Experian's...
The Best Catalog Ever
MY FIRST IN DIRECT MARKETING (THOUGH there was no such name for DM then) was hand-creating individual fliers to stuff into neighbors' mailboxes. The terrific...
Epsilon Restructures; DiGuido Out
Epsilon Inc. fired a highly visible executive last month and shook up its corporate structure. Al DiGuido, CEO of Epsilon Interactive, was ousted. And...
Clean = Green
IMAGINE SPENDING ALL YOUR time preparing for an extravagant dinner party. The champagne is bubbling, the cutlery is shining, and the platters of hors...
Palsy-Walsy
Shades of 1999! Social networks got hot this summer when both Google and Microsoft announced deals to add search and syndicated contextual ads to MySpace...
Get the Buzz
Looking for the latest scoops and commentary on the world of direct marketing? Visit the DirectBuzz Blog (blog.directmag.com/buzz/), updated regularly...
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