From the Big Chair
BY THE TIME THIS article sees print, Howard Draft will be one delighted chairman. Or a very disappointed one. It all hinges on the review Wal-Mart is...
The Fine Art of Seduction
If Daniel Morel has a few days off, you might find him atop a peak in Colorado. Or he might be popping in on Tulane University in New Orleans, his MBA...
And on the Left Coast
OgilvyOne's San Francisco office is housed near Union Square at 111 Sutter St., the same art deco building where Sam Spade hung his hat in The Maltese...
Google Aims for Main Street
EVERYBODY'S CHASING SMALL businesses. On the user side, research suggests that anywhere from 50% to 80% of all online searches may have a local intent...
Do You Like to Watch?
More than 106.5 million people or about three out of every five U.S. Internet users streamed or downloaded video during July, according to a recent study...
Getting Personal
WHAT MAKES YOU tick? That's a question that drives Laura Lang, president of Boston-based Digitas. My MBA from Wharton was in finance, but as I looked...
New World Order
The last time Larry Kimmel sat down for a lengthy interview with Direct was in March 2001. Today the world is a much different place, not only for global...
Need for ROI Leads Firms to DM
THE AGE OF ACCOUNTABILITY has arrived. Marketers will spend $961.9 billion on communications this year. And return on investment will play a big role...
Someone's Watching
Brandon Phillips can tell if you're honoring opt-out requests. More importantly, LashBack's president and CEO can tell if your company's affiliates are...
Letting the Black Dog Sell
Retired Navy captain Bob Douglas founded the Black Dog Tavern on Martha's Vineyard in Massachusetts in 1971 as a 50-seat restaurant. He opened the place...
Timing is Everything
IN COMEDY AND LIFE IN general timing is everything. Miss a beat, and a joke is ruined. Miss a bus, and you might never meet the love of your life. We...
Stay in Touch
YOU NEVER CALL, you never write. Who wants to have their customers say that? Certainly not software marketer PTC, which is seeing an uptick in revenue...
Roll That Web Footage
If you wanna be a video star, the Web is the place to be. A New York research firm has upped its estimate of what will be spent on online streaming ads...
Meet the Broker
HERE'S A STATISTIC THAT PROBABLY SHOULDN'T SURPRISE ANYONE. Of the list companies polled by Direct in its 2006 list use survey (see supplement following...
Would You Rather Switch Than Fight?
Was Arlo Guthrie right? Does 50 people a day walking into an organization, singing a protest song and walking out make a movement? I sure hope so, for...
Putting Kids to the Test
This summer OfficeMax used reality television, teen-idol charisma and online video to connect with kids and in the process boost Web traffic and in-store...
Michigan Casts Wide Do-Not-E-mail Net
THE FIRST CHARGES BROUGHT under Michigan's so-called child-protection do-not-e-mail law show that the state is casting a far wider net than Utah. Far...
Get the Buzz
Looking for the latest scoops and commentary on the world of direct marketing? Visit the DirectBuzz Blog (blog.directmag.com/buzz/), updated regularly...
Prove It
IF YOU'VE BEEN IN DIRECT marketing for more than a few months, you already know the basics of setting up test cells that will deliver statistically projectable...
Oh It's OK if He Spams
FOR THIS ISSUE'S MOST SELF-important, empty-headed gasbag activist argument, look no further than a recent commentary piece from Doug Moss, publisher...
Co-op Mail Still Works for Some
DESPITE DECLINES IN recent years, cooperative direct mail can still be a useful medium for DMers that want to reach large groups of people at a lower...
Spotlight on Marketers
In earlier columns I've said that mail is under attack in the media and in several state legislatures by those who are striving mightily to reduce direct...
Privacy Bill a Whopper
New York Sen. Hillary Clinton has introduced a far-reaching privacy bill that could spell deep trouble for any business that uses so-called personally...
LETTERS TO THE EDITOR
SAYS SHOULD KNOW BETTER More and more, DM guru Herschell Gordon Lewis sounds like the branding agencies we love to hate. When branding agencies pan DM...
Solar Power DMer Surges Via SEM, DR Space
SEARCH ENGINE MARKETING and direct response space advertising has helped environment-friendly marketer Alternative Energy grow at 25% a year into a $7.7...
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