Action Don't Got No Traction
I'M GETTING MORE AND MORE STEAMED AT HIT-AND-RUN DIRECT marketers. Who or what are hit-and-runners? They're the ones who know a couple of action words...
LISTLINE
NEW LISTS Harvest Nutritional Products This is a list of 5,139 consumers who bought dietary supplements in the second quarter. Customers' average age...
Book Report
To a kid who likes to read, one of the most exciting days of the month at school is when the Scholastic Book Club fliers are distributed. We recently...
Pick the Winner - Oct. 2006 - An Astronomical Difference
The Search for Extraterrestrial Intelligence (SETI) Institute is a nonprofit membership organization in California dedicated to finding signs of life...
Sparkling in Space
THINK PICKING OUT THE RIGHT ACCESSORIES FOR AN outfit is tough? Try choosing the right accessory to launch your mail order company. That's what Jim Breakell,...
DMers Offer Five Unconventional Tips
THINK E-CARDS ARE STUPID? Then you weren't sitting in the audience at the 50 DM Ideas in 50 Minutes panel discussion last month at the List Vision conference...
ONLINE SNAPSHOT
The Johnny-come-latelies of the e-commerce world are catching up. Business-to-business marketers although still trailing those in the consumer sector...
Scanning for Savings
WHEN DIRECT MARKETERS plan campaigns with their printing and mail service providers, much of the attention is focused on the mail piece. The size and...
Turning the Wheel
Have you looked around your neighborhood lately? Especially if you're in the suburbs, chances are you see a lot of folks driving SUVs. Families with several...
Web Works Wonders for Hair-Care Firm
Dr. Miracle's is using direct response print, television, the Web and unconventional advertising wisdom to make a name for itself. And it seems to be...
What Went Wrong?
Deborah Gallagher isn't convinced that e-mail works for prospecting. But she's willing to give it another chance. The MIT Sloan Management Review's director...
Ads and the Blogosphere
THE BLOGOSPHERE IS getting to be quite a crowded spot. At press time, Nielsen BuzzMetrics BlogPulse had identified about 32.9 million blogs on the global...
We're No. 1
IT'S A GREAT TIME TO BE A DIRECT MARKETER. Every survey points to the fact that marketing executives want performance-measurement tools. The leading buzzword...
Still Standing
LIKE THE TIDE, INSERTS' popularity ebbs and flows. But insert marketers are optimistic their business will keep growing, even in the face of challenges...
Gen Y Phones It In
A LITTLE TOLERANCE FOR THE younger generation, please: That brat walking just ahead of you staring obsessively at her cell phone may be accessing your...
The Right Combination
FRUSTRATED ABOUT HOW TO ATTRIBUTE CREDIT FOR SALES AND brand-building success? You're not alone. It's a hot topic given the amount of money spent on digital...
Too Cool
At first I wasn't sure if this York air conditioner ad was weak enough to cry out for a makeover. After all, it does identify the product and mention a couple of sales points in the headline. It has nice pictures of the product, of happy people, and swatches showing the choice of colors. But the more I studied and worked with it, the more I found lacking. ...
There's Beauty in Remnant Space
DermaPlus, an online marketer of genetically engineered skin-rejuvenation cream, has built up a customer base of about 6,000 primarily through direct...
Be Blogged or Be Gone
Catalogers, have you blogged yourselves yet? A recent Non Sequitur comic strip pictured a supposedly typical pick-up scene at a bar, showing a women instantly...
The Saturn Story
A different kind of company, a different kind of car was Saturn's original advertising slogan. A lot has been written about Saturn, which was one of the...
Where's the Beef?
SURE, RED MEAT MAY NOT be the best thing for your arteries. But it might flow quite nicely through your browser. Come along for a tour of some steak-house...
LISTLINE
NEW LISTS Ampli-Ear This is a list of 155,956 Ampli-Ear hearing aid buyers. Three-quarters were age 60 or older and their average order was $25. Direct...
The Water's Fine
A MULTISOURCED prospect pool takes list-based business-to-business targeting to the next stage of sophistication and effectiveness. Rather than treating...
Eckler's Tunes Up Search
A REFINED SEARCH STRATEGY has helped auto parts marketer Eckler's boost online orders more than 600% and lift sales revenue nearly 550%. Clickthrough...
Many Questions, Few Answers
INQUIRING MINDS WANT TO know: Will R2006 be the last rate case mailers have to deal with under the present postal ratemaking system? Will we see an end...
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