Get the Buzz
Looking for the latest scoops and commentary on the world of direct marketing? Visit the DirectBuzz Blog (blog.directmag.com/buzz/), updated regularly...
Prove It
IF YOU'VE BEEN IN DIRECT marketing for more than a few months, you already know the basics of setting up test cells that will deliver statistically projectable...
Oh It's OK if He Spams
FOR THIS ISSUE'S MOST SELF-important, empty-headed gasbag activist argument, look no further than a recent commentary piece from Doug Moss, publisher...
Co-op Mail Still Works for Some
DESPITE DECLINES IN recent years, cooperative direct mail can still be a useful medium for DMers that want to reach large groups of people at a lower...
Spotlight on Marketers
In earlier columns I've said that mail is under attack in the media and in several state legislatures by those who are striving mightily to reduce direct...
Privacy Bill a Whopper
New York Sen. Hillary Clinton has introduced a far-reaching privacy bill that could spell deep trouble for any business that uses so-called personally...
LETTERS TO THE EDITOR
SAYS SHOULD KNOW BETTER More and more, DM guru Herschell Gordon Lewis sounds like the branding agencies we love to hate. When branding agencies pan DM...
Solar Power DMer Surges Via SEM, DR Space
SEARCH ENGINE MARKETING and direct response space advertising has helped environment-friendly marketer Alternative Energy grow at 25% a year into a $7.7...
Action Don't Got No Traction
I'M GETTING MORE AND MORE STEAMED AT HIT-AND-RUN DIRECT marketers. Who or what are hit-and-runners? They're the ones who know a couple of action words...
LISTLINE
NEW LISTS Harvest Nutritional Products This is a list of 5,139 consumers who bought dietary supplements in the second quarter. Customers' average age...
Book Report
To a kid who likes to read, one of the most exciting days of the month at school is when the Scholastic Book Club fliers are distributed. We recently...
Pick the Winner - Oct. 2006 - An Astronomical Difference
The Search for Extraterrestrial Intelligence (SETI) Institute is a nonprofit membership organization in California dedicated to finding signs of life...
DMers Offer Five Unconventional Tips
THINK E-CARDS ARE STUPID? Then you weren't sitting in the audience at the 50 DM Ideas in 50 Minutes panel discussion last month at the List Vision conference...
ONLINE SNAPSHOT
The Johnny-come-latelies of the e-commerce world are catching up. Business-to-business marketers although still trailing those in the consumer sector...
Scanning for Savings
WHEN DIRECT MARKETERS plan campaigns with their printing and mail service providers, much of the attention is focused on the mail piece. The size and...
Turning the Wheel
Have you looked around your neighborhood lately? Especially if you're in the suburbs, chances are you see a lot of folks driving SUVs. Families with several...
Web Works Wonders for Hair-Care Firm
Dr. Miracle's is using direct response print, television, the Web and unconventional advertising wisdom to make a name for itself. And it seems to be...
What Went Wrong?
Deborah Gallagher isn't convinced that e-mail works for prospecting. But she's willing to give it another chance. The MIT Sloan Management Review's director...
Ads and the Blogosphere
THE BLOGOSPHERE IS getting to be quite a crowded spot. At press time, Nielsen BuzzMetrics BlogPulse had identified about 32.9 million blogs on the global...
We're No. 1
IT'S A GREAT TIME TO BE A DIRECT MARKETER. Every survey points to the fact that marketing executives want performance-measurement tools. The leading buzzword...
Still Standing
LIKE THE TIDE, INSERTS' popularity ebbs and flows. But insert marketers are optimistic their business will keep growing, even in the face of challenges...
Gen Y Phones It In
A LITTLE TOLERANCE FOR THE younger generation, please: That brat walking just ahead of you staring obsessively at her cell phone may be accessing your...
The Right Combination
FRUSTRATED ABOUT HOW TO ATTRIBUTE CREDIT FOR SALES AND brand-building success? You're not alone. It's a hot topic given the amount of money spent on digital...
Too Cool
At first I wasn't sure if this York air conditioner ad was weak enough to cry out for a makeover. After all, it does identify the product and mention a couple of sales points in the headline. It has nice pictures of the product, of happy people, and swatches showing the choice of colors. But the more I studied and worked with it, the more I found lacking. ...
There's Beauty in Remnant Space
DermaPlus, an online marketer of genetically engineered skin-rejuvenation cream, has built up a customer base of about 6,000 primarily through direct...
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