Be Blogged or Be Gone
Catalogers, have you blogged yourselves yet? A recent Non Sequitur comic strip pictured a supposedly typical pick-up scene at a bar, showing a women instantly...
Where's the Beef?
SURE, RED MEAT MAY NOT be the best thing for your arteries. But it might flow quite nicely through your browser. Come along for a tour of some steak-house...
LISTLINE
NEW LISTS Ampli-Ear This is a list of 155,956 Ampli-Ear hearing aid buyers. Three-quarters were age 60 or older and their average order was $25. Direct...
The Saturn Story
A different kind of company, a different kind of car was Saturn's original advertising slogan. A lot has been written about Saturn, which was one of the...
The Water's Fine
A MULTISOURCED prospect pool takes list-based business-to-business targeting to the next stage of sophistication and effectiveness. Rather than treating...
Eckler's Tunes Up Search
A REFINED SEARCH STRATEGY has helped auto parts marketer Eckler's boost online orders more than 600% and lift sales revenue nearly 550%. Clickthrough...
Many Questions, Few Answers
INQUIRING MINDS WANT TO know: Will R2006 be the last rate case mailers have to deal with under the present postal ratemaking system? Will we see an end...
What's Your Click-Fraud Color?
HERE'S A PERSONALITY TEST for search engine marketers: When it comes to fraud in pay-per-click advertising, which of the following statements do you most...
BACK IN THE INBOX
After shying away from e-mail following the dot-com crash, business-to-business direct marketers apparently are embracing it again, and not just for retention....
Humpty Dumpty Does DM
ARE ADVERTISING PLANNERS who fail to include eggs with direct mail, DRTV and magazine space ads in their channel mixes doing clients an injustice? Before...
A Better Opt-Out
MICROSOFT BECAME THE DARLING OF THE E-MAIL marketing world last month yes, Microsoft, the evil empire itself by adding an unsubscribe link to its free...
The First Syllable of Dogma
WE TEND TO REPEAT DOGMA BECAUSE IT'S THE easiest and in the absence of education most defendable argument we can mount. So when somebody asks us what...
On the Phone or Away From Your Desk? Don't Tell Us About It
A while back, the United Nations estimated that spam cost the world's economy $25 billion the preceding year in lost productivity and money spent protecting...
IMP Minimizes List-Rental Risk
PROSPECTING CAN BE A DICEY business, especially for a continuity mailer. But International Masters Publishers Inc. has figured out how to minimize the...
LETTERS TO THE EDITOR
INSIGHTFUL REPORTING Larry Riggs' article about the Kellogg School of Management's direct marketing program (Revised Curriculum, July) was informative...
What They Say Isn't What They Do
Business-to-business e-mail recipients say they prefer to get these messages on Mondays and Tuesdays, according to a study by e-mail marketing services...
Web DMers Dreaming of a Green Christmas
CHRISTMAS MAY SEEM FAR off, but online direct marketers already are anticipating the season. They hope to pull in 20% of their 2006 revenue during the...
Faith and Metrics
If there's one thing direct marketers know, it's that you can't take anything on faith. But they tend to forget that when marketing to the religious....
A Big Mac and $1 Million, Please
Some people view dining at McDonald's as a way to quickly satisfy hunger. For others, at least for a few weeks out of the year, it's a moneymaking opportunity....
Separate Tables
WILL THE LIST BUSINESS WIN WITH Vin? Or will InfoUSA's acquisition spree ultimately spell trouble for the name-and-address game? This was one of the many...
LISTLINE
NEW LISTS LiveCareer Healthcare Professionals Some 74,863 students planning their post-secondary education major are identified. More than 150 program...
Look Before You Send
WHENEVER DIRECT MARKETERS SEND MESSAGES TO customers through a Gmail account Google's free e-mail inbox service they're potentially exposing those customers...
CableOrganizer Gets Users Untwisted
In less than five years, Paul Holstein has gone from having a messy work space to heading an $8 million business. When Holstein a former consultant at...
Wiggles and Doctor Who and SpongeBob, Oh My!
If you attended Direct Marketing Days New York in June, you may have noticed that the Javits Center seemed a bit more animated than usual. And no, I'm...
LETTERS TO THE EDITOR
TAKING IT TO THE BANK Nice story. Well told. And soooooo true (Loose Cannon, July). Banks are a rich source of stories like this I've just been through...
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