A Direct Mail Hero
Ralph Ginzburg, who died last month at age 76, was a publisher, a direct marketer, an author and a photographer. But he will be most remembered for the...
Ring and Rank
How does your telecom carrier measure up in online customer service? Not bad, judging from new research by The Customer Respect Group. Of the 55 telecommunications...
Rate Shock
MANY DIRECT MARKETERS ARE still in shock after seeing the U.S. Postal Service's proposed rates for standard mail parcels weighing less than a pound. If...
Chain Calls Gift Card Offer a Scam
Dunkin' Donuts claims that an e-mail from a Florida firm promising a free $25 gift card in return for a completed survey is a scam. It also appears the...
D'oh! Those Zany Government Bureaucrats and Data Security
FROM THE THIS-IS-JUST-TOO-rich-to-pass-up file: The Federal Trade Commission noted recently that two of its laptops, containing the personal information...
Easy as 1, 2, 3
MEASUREMENT is a hot topic for marketers today. Everyone is under pressure to demonstrate results, deliver value to their firms and justify budgets. Fortunately,...
How CPA Deals Can Wreck Your Brand
Jane Kaiser is extremely wary of cost-per-action e-mail deals. CPA arrangements where merchants pay affiliates for each sale or action they generate are...
Media on Media
Don't bet the farm just yet on RSS, podcasts and other so-called Web 2.0 media. Marketers are interested in them, but not as much as they are in old-fashioned...
No, It's Not Marketing. It's Just Advertising
Are you as numbed as I am by the ridiculous, sometimes impenetrable and too-often obnoxious ads that pepper local television stations and newspapers?...
What's in a Name?
There's a most memorable scene from the movie Good Morning, Vietnam in which airman first class and disc jockey Adrian Cronauer (played by Robin Williams)...
Pick the Winner - August 06 - Less vs. More
The Growing Up direct mail package for the Institute of Children's Literature, a home-study school that teaches adults how to write for children, became...
Separate Tables
WILL THE LIST BUSINESS WIN WITH Vin? Or will InfoUSA's acquisition spree ultimately spell trouble for the name-and-address game? This was one of the many...
LISTLINE
NEW LISTS LiveCareer Healthcare Professionals Some 74,863 students planning their post-secondary education major are identified. More than 150 program...
Revised Curriculum
The folks at Northwestern University's Kellogg School of Management must be auditing direct marketing classes at their parent school. For starters, they've...
A Report From the Front
WHY WOULD A RESPECTED AUTHORITY RECOMMEND investing in two similar companies toughing it out in a seriously competitive field? Recently, thanks to my...
E-mailer Asks Permission Again
The Leukemia and Lymphoma Society just saw its e-mail list slashed from 33,636 addresses to 4,510 and the organization's e-mail director is happy about...
Educate Yourself
THE POSTAL INDUSTRY IS UNDER attack, and it's time people in our business took it seriously. Too many who make their living from the mail are turning...
Farewell to InMarketing
We suppose we should be doing victory laps. The Direct Marketing Association is pulling the plug on InMarketing, its excuse for a monthly magazine. Here's...
The New E-zine Metric
WHEN E-ZINES first came out, chief marketing officers looked at the reports and were excited about using open rates and click-throughs to measure their...
Full Disclosure
The U.S. Postal Service has a problem: It needs to improve customer relations. But that's a tall order given the uncertainty of postal reform legislation passage, the new rate case and the promise of large annual increases because of the escrow account issue....
All I Really Need to Know About CRM I Learned in Kindergarten
Robert Fulghum was right: Life's essential lessons can be gleaned from truths learned in kindergarten. The next few decades of academia are commentary...
TIMELINE
June 16, 2006 HORMEL FOODS CORP., the maker of Spam, agreed to a lawsuit settlement that would allow NetBop Technologies, a small Welsh technology firm,...
LISTLINE
NEW LISTS Chief Financial Officers This 32,840-name file is derived from multiple sources, including government registrations, trade and business groups,...
You're Fired!
Ever had to fire a customer? Bill Cole has. Cole is president of Randolph, MA-based Bill Cole Enterprises, which direct markets Mylar sleeves, backing...
Marketers Turn to Trackable Media
Mass marketing may be growing in some quarters, but not among executives surveyed by Epsilon. A poll of 175 U.S. marketers showed that most are cutting...
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