DSW's E-zine Way to Loyalty
Shoe retailer DSW Inc. is using a monthly e-newsletter to connect with its 4.5 million active loyalty program members. In the past, we've done a traditional...
Now Hear This
SOME MAY THINK OF BLOGS AS just a place for the Internet-savvy to rant and rave. But for longtime public relations and technology executive David Copithorne,...
An Eye for Success
THIS ISSUE DIRECT INTRODUCES Pick the Winner, a new semi-regular column by award-winning copywriter and creative director Malcolm Decker. Think you have...
TIMELINE
June 1, 2006 THE INTERPUBLIC GROUP, affirming the importance of direct marketing, announced it will combine its Draft and FCB units to create the Draft...
Getting Through
E-MAIL WASN'T SUPPOSED TO BE THIS COMPLICATED. With four authentication standards to understand, multiple accreditation sources to choose from and seemingly...
Click Fraud Has Radiator.com Boiling
CLICK-FRAUD TROUBLES HAVE given industrywide prominence to a handful of small search marketers unaccustomed to the spotlight: Lane's Gifts & Collectibles,...
Shed No Tears for Blue Security
THE ENTIRE DIRECT MARKETING industry should stand up and applaud the mid-May demise of anti-spam concern Blue Security. And not just because the company's...
The Honest Listmaker
A.J. Liebling, who wrote for the New Yorker for almost 30 years, was known mostly for his articles on boxing, food, the press and World War II. But buried...
Caught Up, or Just Caught?
ANYBODY ELSE AROUND HERE miss Walter Cronkite? How about Huntley and Brinkley, or Harry Reasoner? Or, for that matter, who misses the 7 o'clock network...
Security Leads Global IT Priorities
What are corporate decision-makers focusing on in information technology? Online security and data protection first, followed at some distance by online...
It's in the Cards
SURE, BLOGS, E-MAIL AND SEARCH ARE GREAT. But for continuity card publisher IMP, nothing beats the tactile appeal of good old-fashioned direct mail. ...
The AOL Meltdown
WHEN AN AOL executive asks bulk e-mailers to stop sending e-mail, should they comply? Maybe, but not immediately, judging by the actions of some marketers...
AIG's Homegrown Solution
WHAT HIGH-PRICED system did American International Group buy in 1998 when it needed a way to shovel leads to commercial insurance brokers in the United...
LETTERS TO THE EDITOR
CLUELESS ABOUT ADVERTISING Wanna know why ads like Illy's three coffee cans with the one-line caption/headline (The Makeover Maven, May) will always fail?...
DM Growth Falls in First Quarter
DIRECT MARKETING GROWTH flagged in the first quarter of 2006, dropping below the last two years' robust levels, according to the Direct Marketing Association's...
Canadian Telemarketers Face Jail
A Canadian telemarketing operation that allegedly defrauded businesses on both sides of the U.S. border is now in trouble on both sides of that border....
Marketers Feel Data-Challenged
ONE THING YOU CAN SAY ABOUT marketers is that they're hardly satisfied with themselves. It's especially true about their customer data systems. In a recent...
I Am Your Monkey, Walt Disney
I'M JUST AS CYNICAL AS THE next gal. But when it comes to my kids, I'm as big a pile of manipulatable mush as you'll ever find. My oldest son Jacob is...
Anderson Ad Wooden Win Any Response Awards
ONE OF THE COMPOSITIONS IN A RECENT AVANT-GARDE MUSIC concert was a single long deconstructed chord lasting about 10 minutes. When it had been performed previously, it was reported that cries of “I confess! I confess!” had risen from members of the audience. But this time the composition received a standing ovation. How come?...
A Boy Named Sue
News item: The nation's largest class-action law firm, Milberg Weiss Bershad Hynes & Lerach, was recently charged with kicking back more than $11 million...
Golden Age of the Geo-Geek
SCIENCE SAYS THE ABILITY TO navigate was developed to enable early humans who stumbled on a bountiful berry bush or well-stocked watering hole to find...
Overheard at the Authentication Summit
SURELY ONE OF THE MOST ridiculous phrases to surface in business-speak lately is deep dive. It came up a few times at the recent E-mail Authentication...
Read This Before You Hit Send
THOUGH E-MAIL'S LOW COST has led to some infamously sloppy list practices, inbox providers are taking steps that will force direct marketers to clean...
TIMELINE
May 11, 2006 KODAK agreed to pay more than $26,000 to settle charges by the Federal Trade Commission that e-mails sent by its photo-sharing unit to 2...
LETTERS TO THE EDITOR
IT'S ALL ABOUT MONEY Kudos to Ken Magill for illuminating the Unspam Inc./state do-not-e-mail-registry connection (Don't Get Him Started, April). With...
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