Still Frustrating After All These Years
WELL, THE LATEST RATE CASE is under way, and that means sometime in late spring or early summer of 2007 new postage prices will go into effect. The U.S....
LISTLINE
NEW LISTS Eating Well This list names those subscribers to Eating Well magazine who requested a corresponding e-mail newsletter. Some 24,834 newsletter...
The Zoo Story
AFTER NEARLY TWO YEARS about as long as an Asian elephant's gestation period Seattle's Woodland Park Zoo is back in the mail with a 125,000-piece membership...
On-the-Job Marketing
MOST JOB-STAFFING services put marketing dollars into brand advertising. But Allegis Group is running in the other direction, building awareness almost...
Late to the Table
OF THE TOP 130 restaurant chains in the United States only seven, or 5%, have loyalty programs. I've always known it's not a big number, says Tim Cusick,...
ATTENTION, PLEASE
DIRECT TALKED recently with Rob Norman about the current state of direct marketing media buying. Norman is director, interaction at Group M Worldwide...
Right-Time Marketing
Here's some news from ExactTarget that may change the way you send your e-mail. A study shows the highest average open rate in 2005 was on Fridays. But...
Messy Brand Building
Back in the 1980s I was part of the team that built IBM's first catalog on the Web. Very few catalogers or retailers had Web sites then, so How do you...
The Age of Anxiety
Want a free 42-inch flat screen Sony TV? Want all kinds of goodies for evaluating Dunkin' Donuts against Krispy Kremes? How about a $1,500 Kmart Gift...
DSW's E-zine Way to Loyalty
Shoe retailer DSW Inc. is using a monthly e-newsletter to connect with its 4.5 million active loyalty program members. In the past, we've done a traditional...
An Eye for Success
THIS ISSUE DIRECT INTRODUCES Pick the Winner, a new semi-regular column by award-winning copywriter and creative director Malcolm Decker. Think you have...
Getting Through
E-MAIL WASN'T SUPPOSED TO BE THIS COMPLICATED. With four authentication standards to understand, multiple accreditation sources to choose from and seemingly...
Click Fraud Has Radiator.com Boiling
CLICK-FRAUD TROUBLES HAVE given industrywide prominence to a handful of small search marketers unaccustomed to the spotlight: Lane's Gifts & Collectibles,...
Shed No Tears for Blue Security
THE ENTIRE DIRECT MARKETING industry should stand up and applaud the mid-May demise of anti-spam concern Blue Security. And not just because the company's...
TIMELINE
June 1, 2006 THE INTERPUBLIC GROUP, affirming the importance of direct marketing, announced it will combine its Draft and FCB units to create the Draft...
Caught Up, or Just Caught?
ANYBODY ELSE AROUND HERE miss Walter Cronkite? How about Huntley and Brinkley, or Harry Reasoner? Or, for that matter, who misses the 7 o'clock network...
The Honest Listmaker
A.J. Liebling, who wrote for the New Yorker for almost 30 years, was known mostly for his articles on boxing, food, the press and World War II. But buried...
It's in the Cards
SURE, BLOGS, E-MAIL AND SEARCH ARE GREAT. But for continuity card publisher IMP, nothing beats the tactile appeal of good old-fashioned direct mail. ...
Security Leads Global IT Priorities
What are corporate decision-makers focusing on in information technology? Online security and data protection first, followed at some distance by online...
The AOL Meltdown
WHEN AN AOL executive asks bulk e-mailers to stop sending e-mail, should they comply? Maybe, but not immediately, judging by the actions of some marketers...
LETTERS TO THE EDITOR
CLUELESS ABOUT ADVERTISING Wanna know why ads like Illy's three coffee cans with the one-line caption/headline (The Makeover Maven, May) will always fail?...
AIG's Homegrown Solution
WHAT HIGH-PRICED system did American International Group buy in 1998 when it needed a way to shovel leads to commercial insurance brokers in the United...
Now Hear This
SOME MAY THINK OF BLOGS AS just a place for the Internet-savvy to rant and rave. But for longtime public relations and technology executive David Copithorne,...
DM Growth Falls in First Quarter
DIRECT MARKETING GROWTH flagged in the first quarter of 2006, dropping below the last two years' robust levels, according to the Direct Marketing Association's...
Canadian Telemarketers Face Jail
A Canadian telemarketing operation that allegedly defrauded businesses on both sides of the U.S. border is now in trouble on both sides of that border....
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