More Postal Misery
How sad. AOL is asking e-mailers to pay a few pennies to guarantee delivery, and critics are griping. Oh, give it up. You don't know what misery is. We'll...
Call Center Math
It's so easy to track success at a customer service call center. All you have to measure are the number of calls, how quickly they're handled, and whether...
LISTLINE
NEW LISTS Shoppers Benefits Club USA Nearly 100,000 multibuyers are named on these postal and telemarketing lists. Customers bought beauty, fitness and...
Best E-mail List Source? It's DM
Want to build your e-mail list? Forget appends. Most companies are turning to old-fashioned offline media. That's one finding of a recent poll by Silverpop....
The Money's on the Web
THE NOTORIOUS CRIMINAL Willie Sutton once was asked why he robbed banks. Because that's where the money is, he replied. Welcome to the 21st century, Willie....
Reaching Out
WHAT ARE THE most effective ways to reach business buyers? You know the arguments: Some marketers swear direct mail is still best because targeted lists...
The Blind Leading the Blind
OK, I'LL ADMIT IT: I'M A postal nut. The first thing I do every day to tap into the latest buzz is search the Web for postal news from around the world...
Consumers on the Move
THE GOOD NEWS IS YOU'VE got lots of customer data! The bad news is you've got lots of customer data! How can the promise of true integrated marketing...
Bad Law Rising
YOU THINK YOU HAVE it tough with privacy regulations? It could be worse. For starters, you could live in Europe. Unlike in the United States, privacy...
Ringing Down Costs
WHEN INTERACTIVE voice response (IVR) technology was introduced at telemarketing call centers in the 1980s it created an economic revolution. Costs were...
The Dark Side of Ingenuity
SOME MARKETERS' SENSE OF SALESMANSHIP SAILS OVER THE TOP, INTO A DARK AND IMPENETRABLE NEVER-NEVER LAND THEY PLOW WITH INGENIOUS, ON-THE-EDGE-OF REALITY...
Beep-Beep
Time Warner's Road Runner High Speed Online service is on the move, but it isn't Wile E. Coyote that's on the ISP's tail it's DSL. To win the race, Road...
Metrics Deficiency
DIRECT MARKETERS WANT TO do the right thing when it comes to metrics. But their desire far outpaces their ability, judging from a new survey by the CMO...
Next Year's Hit
IT'S NOT ALL BAD NEWS. Yes, mailers will be hit with a postage increase next year. But they may be able to save money by drop shipping and commingling....
Generation Gap
SMART COMPANIES HAVE A good handle on how to serve their customers. Others, well they try, but they miss the mark. Three different businesses served three...
Sizing Up Click Fraud
NO ONE'S CLAIMING CLICK FRAUD NEVER HAPPENS, BUT THE LARGE SEARCH ENGINES say bogus ad clicks are a small, manageable problem, caught either before advertisers...
First, Do No Harm. Unless You're Feeling Lazy
LOVE THE SINNER, HATE THE sin is good, compassionate advice. But there are times when the sins of the direct marketing industry make me sothat love is...
Try This, Try That
AT A RECENT MARKETING conference, a case study was presented on the use of digital printing for a prominent nonprofit. The nonprofit experienced unbelievable...
CORRECTION
The cover byline for the recent feature on mobile marketing (Down to Earth, May) was incorrect. The story was written by Brian Quinton....
Fax Fight
Does your company send advertising faxes? Make one small mistake and you could be sued under the Telephone Consumer Protection Act (TCPA). Most marketers...
TIMELINE
April 17, 2006 THINK PARTNERSHIP, a provider of online and offline marketing and ad services, signed a letter of intent to acquire IceRocket, a blog-search...
The Great American (DM) Novel
A direct mail scam is an unlikely backdrop for a novel. By all rights the action should be limited to setting up shop, placing ads, opening envelopes,...
LETTERS TO THE EDITOR
DON'T GET THEM STARTED I am appalled at the self-righteous, attacking, personal tone that Ken Magill took toward Keri Smith and Jeff Pitcher in his column...
An A+ in Direct
Brace yourself, direct response industry. The younger generation from the Show Me state is about to show you a thing or two. At the Missouri School of...
Cruise Line's E-mailing a Hit
NEW EVIDENCE THAT e-mail marketing is maturing can be seen in the success of cruise line Royal Caribbean International's recent online video campaign....
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