Slowdown in Kids' No-E-mail Push
THE KIDS' DO-NOT-E-MAIL juggernaut that for the last year has threatened to wipe legal adult content out of electronic communications has ground to a...
Less Is More
TOO MANY LOYALTY marketers think they have to be all things to all customers; they design programs that are either too expensive or offer inadequate rewards....
FTC Warns Hawaii
The Federal Trade Commission advised Hawaii last month of the dangers of implementing a so-called child protection do-not-e-mail list. This is the third...
Newegg Speaks Geek
THOSE OF US WHO SEND up a flare for the help desk when our computers develop hiccups may never have heard of Newegg.com. But it's a fast-rising retail...
Marketing and Finance Out of Step
HERE'S MORE PROOF THAT marketing and finance are not in sync. A new survey by TargetBase shows that only 8% of all marketing execs feel that their firm's...
LISTLINE
NEW LISTS Bauer Publishing More than 200,000 active subscribers are named on Bauer Publishing's enhanced entertainment master file. All of Bauer's entertainment...
Rate Case Coming, Potter Warns
A NEW RATE CASE SEEKING A postage increase in 2007 is about to be filed with the postal Board of Governors, said Postmaster General Jack Potter during...
Room Service
SMOKING OR NON-SMOKING. King size or two double beds. Room service or a leisurely breakfast in the caf. Everyone has preferences when traveling, and the...
SEO Helps Build DMer's Business
Mark Zoske has turned a passion for salt into a $3.5 million-a-year online business, largely by using search engine optimization. His firm, SaltWorks,...
As Seen on the Web
WELL, THAT NEVER HAPPENED before. I think I've mentioned that I'm a tough sell. At home, I like my privacy unbroken by advertising. I feed my garbage...
The E-zine for Cinephiles
TIRED OF THE USUAL DRECK from Hollywood? Then do what many New York film lovers do: Head to the Film Forum, a small nonprofit theater on the border of...
But Does It Go With Jelly and Snot?
OUR CURRENT DIY project is redoing the guest room for our 3-year-old son Jacob, so his baby brother Danny can take over the nursery. My first thought...
Harley Dealers Rev Up E-mail
Most Harley-Davidson bike owners are probably too busy to sit down and read much. But there is one thing they're likely to scan when it comes in: the...
The Power of Quirky Thinking
IN THE AUTO INDUSTRY IT'S said that most people start looking for their next car from the moment they drive their current one off the lot. And research...
The Idiot Box Smartens Up
WELCOME, TELEVISION! For years you've been the last great bastion of brand marketing. With the exception of late-night spots, most of your dollars have...
Catalog in a Big Box
A WHILE BACK MY SISTER ASKED ME FOR AN ANNIVERSARY gift idea while we were shopping at a mall. At first I couldn't think of anything my husband and I...
Search Users Try, Try Again
Who says there's no loyalty anymore? The new Search Engine User Behavior Study by search marketing firm iProspect and Jupiter Research reveals that those...
A New IT Choice
DIRECT RESPONSE radio spots and search have helped computer repair firm PlumChoice build a base of 30,000 small- and home-office customers. Ted Werth...
Kia Dealer Mailing Is a Real Clunker
FOR WHAT MUST BE THE worst direct mail campaign in the history of the craft, look no further than a recent effort from Kia of Paramus, NJ, aiming to get...
Granola With Style
Direct spoke with Gordon recently about Viva Terra's beginnings and the challenges of starting up a catalog in today's economic environment....
Lowering Sales Pressure
Medical instrument manufacturer Medwave is hoping a new Web-based tool will boost sales by at least 10% and lower the cost of its prospecting visits,...
Down to Earth
MOBILE MARKETING is on the way, and it will usher in a Golden Age. Soon we'll all be receiving rich-media ads over our Internet phones, being enticed...
Fax You
THIS ISSUE CONTAINS SOME INTERESTING COVERAGE OF THE problems facing fax marketers. The first is an article on what to do if your insurer denies your...
Fax Fight
DOES YOUR COMPANY send advertising faxes? Make one small mistake and your firm could be sued under the Telephone Consumer Protection Act (TCPA). Most...
Good to the Last Flop
EVERY COUPLE OF YEARS, IN THE PAGES OF THIS MAGAZINE, I wonder publicly about a syndrome we should call slogan decay. No, I'm not sliding back into my...
«Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 124 125 126 127 128 129 130 131 132 133 134 135 136 137 138 139 140 141 142 143 144 145 146 147 148 149 150 151 152 153 154 155 156 157 158 159 160 161 162 163 164 165 166 167 168 169 170 171 172 173 174 175 176 177 178 179 180 181 182 183 184 185 186 187 188 189 190 191 192 193 194 195 196 197 198 199 200 201 202 203 204 205 206 207 Next»
