A Real Page-Turner
WHAT'S THE BUZZ IN ALTERNATIVE media? Look in your mailbox. Much of the recent growth seems to be coming from catalogers looking to make money from both...
Many Apply, Few Are Accepted
GOODMAIL HAS REJECTED more than three-quarters of the companies that have applied for its Certified Email program, according to chief executive Richard...
Judge Strikes Down California Fax Law
A FEDERAL COURT HAS thrown out parts of California's Fax Ban Law, those prohibiting the sending of commercial faxes interstate, because they're pre-empted...
A Friend of the Truth
Jerrold Ballinger, who covered everything from espionage to direct marketing during a long and distinguished reporting career, died Feb. 28 of cancer...
Lights, Camera, WAAAAH!
IT WAS QUITE A SIGHT. As John Williams' theme to Star Wars trumpeted through the air, a majestic fleet marched forward. The Imperial Guard? Think even...
Gold Mine
MANY MARKETERS ARE treading gingerly around the notion of adding a blog to their Web site. Some are worried about the time and effort required to keep...
We're All Deviants
Meet Robert Burns. Burns is a building maintenance supervisor at Windham Tech, a state vocational high school in Windham, CT. He's 53 years old and married....
A Familiar Face in a Familiar Place
While in New Orleans, Direct chatted with Direct Media founder and chairman Dave Florence at the Caf du Monde. I'm a type A sort, he says. This city slows...
This Little Piggy Went to Utah
AND THE AWARD FOR THE most parasitic, calculated, industry-killing company that cynically plays on parents' fears to get business goes todrum roll, pleaseUnspam!...
Back in the Bayou
The week of Mardi Gras, Direct senior writer Richard H. Levey and contributing writer Jonathan Boorstein traveled to New Orleans to see firsthand the...
Delivery Drama
LOUISIANA ENTHUSIASTS doubtless understood if their fall issue of Louisiana Cultural Vistas came a little late last year: The quarterly magazine's fall...
Not Missing a Beat
FEBRUARY SHOULD HAVE marked the start of a fantastic year for Jazzology, the nation's oldest extant independent jazz label. The 56-year-old company had...
FEEDING THE BEAST
Salespeople need leads to make them more productive, and tried-and-true techniques of targeting, media selection, offer development, message platforms, response management and campaign analysis can help them out....
Displays of Perseverance
THE BUILDINGS AND EXHIBITS of the National World War II Museum and the Ogden Museum of Southern Art survived Hurricane Katrina. But with the tourist trade...
Military Coup
Saatchi & Saatchi Singapore received the Maxwell Sackheim Best in Show Award last month at the 28th annual John Caples International Awards. The consumer...
Greenie Points
Several years ago, McDonald's started serving Big Macs in paper containers instead of Styrofoam holders. The reason? Environmental groups took issue with...
Ears Open
CANCER AND MARKETING. They don't exactly go together like peanut butter and jelly, do they? People may have good reason to be skeptical of a cancer treatment...
The Right One for the Job
OVER THE LAST FIVE YEARS, the campaign management tool market has changed dramatically. A list of more than 50 boutique vendors has gone through aggressive...
Stalking the Red-Footed Booby
ROUGHLY 3,000 MILES FROM cruise line Lindblad Expeditions' New York headquarters, bands of naturalists regularly crawl over the Galapagos Islands' marine...
Stay Tuned for an Important DM Message
THE COCKLES OF MANY A direct marketer's heart were warmed this winter by online shopping's reported fortunes. Doubtless some of the increase in business...
Postage Paid
Say what you want about AOL and Goodmail, but their plan to charge mailers to have their e-mail delivered intact and certified is not a new idea. Pundits...
This Owl Brays Like a Donkey
AdFreeBlog.org asks bloggers to swear off corporate advertising....
Crowd Control
WE DIRECT MARKETERS HAVE LONG BEEN CONCERNED about the ever-increasing crowd of offers competing for consumers' dollars. And not without reason. In mid-December...
LETTERS TO THE EDITOR
TIME-TESTED ADVICE Thanks to Katie Muldoon for sharing her tips on developing clean and compelling catalog design (Direct From Muldoon, January). Over...
Crashing Through the Blog-cade
WHAT'S WITH THIS EXPLOSION OF BLOGS? Every schoolkid has one. Every would-be author or philosopher has one. Every frustrated lover has one. That's why...
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