HANDLE WITH CARE
DATA WHERE TO GET it and how to maintain it was the topic of Direct's 2006 business-to-business roundtable. With the help of our columnist Ruth P. Stevens,...
Put Up or Shut Up
AOL and a little-known company called Goodmail caused a firestorm last month when they announced that AOL would implement Goodmail's certified e-mail...
Limited-Time Offer
Direct response TV marketing depends on two things: An inventory of inexpensive airtime and an audience capable of being surprised to find that yes, they...
Something Happened
MANY MAILERS NO DOUBT thought they'd be telling their great-grandchildren to quit griping that postal reform still hadn't gone through. I was there when...
LISTLINE
NEW LISTS Disney Movie Club Some 501,345 customers from the last 12 months are named on this enhanced master file. These continuity club members bought...
Dinner and a Show
A compelling story line. A favorite actor. Nothing to do on a rainy Saturday afternoon. A love of hot buttered popcorn. The grandparents want to baby-sit....
A Freedom of Search Issue
LET ME SAY THIS RIGHT AWAY: I don't want kids to see Internet porn. To that extent, I'm in line with the U.S. Department of Justice, which wants to revive...
TIMELINE
Feb. 7, 2006 The Talbots Inc. said it will acquire cataloger and retailer The J. Jill Group Inc. for $517 million in cash, beating out rival suitor Liz...
Petco Tests Product Reviews
Petco Animal Supplies is testing to see if including customer-written product reviews in its outbound e-mail will lift sales conversion rates. In January...
From Junk Mail to Junk Food
One direct marketing ad executive was so fed up with the way some clients treat agencies that he risked a heart attack to draw attention to their misbehavior....
The Big Brands Still Don't Get It
HERE'S ANOTHER BRAND AD THAT TAKES A LITTLE figuring out. The most important elements seem to be one of the headlines, “How About a Free Hand?” and a picture of a woman's hand holding a soccer ball signed by Olympic champion soccer player Carla Overbeck....
Abandonment Issues
Just over half of all Web-using consumers report abandoning their shopping carts on sites where they'd intended to make a purchase. If that's not enough,...
Mail Delivers
THOSE WHO OVERSEE THE DIRECT mail industry's welfare dread the beginning of every new legislative year. I'm undecided whether this should be characterized...
Good News and Bad News
MARKETERS BARELY GOT a chance to breathe a sigh of relief over the death of a do-not-e-mail bill in Illinois when two more fronts opened up in the battle...
Sir Ken Robinson Keynotes CADM
A KNIGHT WILL BE OUT DURING the day in the Windy City. Sir Ken Robinson is slated to give the luncheon keynote at the Chicago Association of Direct Marketing's...
From E-mail to Snail Mail
TruckersB2B, having found that direct mail is the best way to communicate with its members, plans to almost double the amount it sends this year. Why?...
Burned DMer Sues George Foreman
FORMER HEAVYWEIGHT BOXING champion George Foreman was sued by a marketing company for allegedly breaking a contract to launch a line of premium steaks...
Experian's Kiebala Starts Own Firm
GEORGE KIEBALA, A 20-year Experian veteran, has left the company to join Exotic Car Share. Kiebala will serve as president and CEO of the newly established...
Notes From the Diaper Bag
WRITING THIS ISSUE'S Pushing the Envelope is a bit like coming out of a time warp. My last three columns were written way back in early fall 2005, prior...
Retailers Walk Beyond Foot Traffic
SPECIALTY STORES USED TO live on foot traffic, but today that's not enough. Retailers need a leg up from things like private-label credit cards and brand...
TIMELINE
Jan. 12, 2006 WILLIAMS-SONOMA INC. said it will close its Hold Everything unit by the end of the year and fold it into its other brands. The announcement...
Hello, Delhi
Chetan Bhagat's One Night at the Call Center is India's biggest best seller. The comic adventures of six people working in an outsourced customer service...
The Search Engine Boom
Online marketers in North America spent $5.75 billion on search engine marketing of all types in 2005, compared with $4 billion the year before. And they're...
Can We Shop Early?
WELCOME BACK TO part two of the Pushing the Envelope 2005 holiday catalog postmortem, or How to Fill White Space and Shop at the Same Time. Last issue,...
E-mail Prospecting Can Still Hit Gold
Don't tell Robert Rosenthal the e-mail list rental market is dead. Conventional wisdom has held it for some time: That since the dot-com crash of 2000...
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