LISTLINE
NEW LISTS Quad Off-Road Time4Media is offering the 9,295-name subscriber list for Quad Off-Road, a magazine launched in July. The publication targets...
Oink, Oink
From the Piggy Lawyers Strike Again file comes a proposed settlement in a class-action suit against Time Warner. Anyone who subscribed to Time Warner...
I'll Be Watching
WHY SHOULD YOU, AN ONLINE marketer, care about companies like Google and Apple selling video downloads over the Internet? Because I do. I'm speaking of...
Who's Calling, Please?
WHEN IT COMES to sales and marketing executives' perception of business worth, telemarketing services too often are seen as relatively low on the value...
Sales Coupes
Last Veterans Day, four affluent drivers signed ownership papers for a brand-new Porsche largely due to a direct mail campaign. Not too shabby a day's...
Who? What? Why?
FOR THIS ISSUE'S MAKEOVER WE ONCE AGAIN HAVE AN AD WITH a fairly decent message obscured by art direction that goes too far and copy that doesn't go quite far enough. I went about assessing its effectiveness in two ways: ...
Salvation Army Boosts Donations
The Salvation Army of Metropolitan Chicago is on its way to a 10% rise in donations thanks to a multichannel direct marketing campaign in the area. Launched...
The Ethicist
Whatever happened to The New York Times? The once-great paper used to pride itself on not having comics, horoscopes, gossip columns and other such tabloid...
What's Down the Road for Mailers?
WHAT CAN BUSINESS MAILERS expect this year? In a nutshell, a dollop of uncertainty and a heaping helping of change. On Jan. 8, postage rates rose 5.4%....
Are Print Catalogs Extinct?
THOSE OF US IN CATALOG LAND SEEM TO BE IN A TIME WARP that causes us to think that print catalogs can look and work just like they always have. But we...
One No-Trump
AS WE SORT THROUGH THE DAY'S ENDLESS SUPPLY OF e-mails and blogs, most of which seem to have been scattered to the wind with no thought of aiming at a...
HP's Hot Prospects
THERE ARE OBVIOUS PLACES ONE MIGHT LOOK FOR home electronics catalog prospects. Lists of electronics trade show attendees are a logical choice, as are...
Search Engines Add DM Tools
Recently Google and Yahoo! moved to offer search advertisers sophisticated analytics tools that, the engines hope, will encourage advertisers to pour...
EVENT MARKETING = DIRECT MARKETING
DIRECT MARKETERS are adept at trade show marketing. We know how to select the shows that our prospects are likely to attend. We set up plenty of meetings...
CEM Is Alive and All Too Well
Isn't it comforting? The entire marketing superstructure retailing, media advertising and online promotion is shot through with customer elimination management....
TIMELINE
Dec. 14, 2005 Experian acquired comparison-shopping site PriceGrabber.com in a $485 million cash deal. The new holding will become part of Experian's...
Add It Up
NO DOUBT YOU'VE read, discussed or thought about the idea of marketing accountability more than once. While accountability is old school to direct response...
Charms and the Man
In the old days, when Prince Ivan needed a magical gizmo to defeat an ogre or a giant, he went over the bridge and through the woods to visit Baba Yaga,...
Best Buy Uses Data to Place Products
FOOD STAPLES SUCH AS BREAD and milk often are placed at opposite ends of a supermarket. This requires customers to walk across the store past a wide range...
B-to-B Marketer Tries RSS
HOW DO YOU BUILD READERship for a business-to-business e-zine? One way is to add an RSS feed. [Really Simple Syndication] has taken off for newsletter...
Mind Your Creative
MOST CATALOGERS HAVE A FORMULA FOR DESIGNING A catalog that's essentially set in stone and quickly achieved via template management, an electronic approach...
Direct Mail Rebounds
Direct response channels such as mail and the Internet were among the biggest gainers in 2005 spending by national advertisers, according to Universal...
Avoiding the Rush
THE FROST IS ON THE pumpkin and a chill is in the air, so it's time to start reviewing holiday catalogs. Well, not really. As I write this, it's the first...
Unchained Melodies
DURING A NEWS SEARCH, Direct's eagle-eared editor-at-large Ken Magill came across an article on industrial anthems. Examples ranged from a bouncy tune...
Utah Fights Free Speech Coalition's Suit
UTAH'S ATTORNEY GENERAL'S office filed a motion to dismiss a lawsuit against the state by pornography trade group Free Speech Coalition that aims to get...
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