Best Buy Uses Data to Place Products
FOOD STAPLES SUCH AS BREAD and milk often are placed at opposite ends of a supermarket. This requires customers to walk across the store past a wide range...
B-to-B Marketer Tries RSS
HOW DO YOU BUILD READERship for a business-to-business e-zine? One way is to add an RSS feed. [Really Simple Syndication] has taken off for newsletter...
Mind Your Creative
MOST CATALOGERS HAVE A FORMULA FOR DESIGNING A catalog that's essentially set in stone and quickly achieved via template management, an electronic approach...
Direct Mail Rebounds
Direct response channels such as mail and the Internet were among the biggest gainers in 2005 spending by national advertisers, according to Universal...
Avoiding the Rush
THE FROST IS ON THE pumpkin and a chill is in the air, so it's time to start reviewing holiday catalogs. Well, not really. As I write this, it's the first...
Unchained Melodies
DURING A NEWS SEARCH, Direct's eagle-eared editor-at-large Ken Magill came across an article on industrial anthems. Examples ranged from a bouncy tune...
Utah Fights Free Speech Coalition's Suit
UTAH'S ATTORNEY GENERAL'S office filed a motion to dismiss a lawsuit against the state by pornography trade group Free Speech Coalition that aims to get...
Was It Good for You?
An editor at my company once called a meeting to present a stunning magazine redesign. All went well until a sales type asked the inevitable question:...
Snyder Wins DM Proxy Fight
Washington Redskins' owner Dan Snyder's roots in direct marketing may have helped him as much as anything to win his nasty proxy fight with amusement...
LISTLINE
NEW LISTS Fastcompany.com More than 66,300 e-mail subscribers are named on Fastcompany.com's file. A maximum of two e-mail transmissions per month is...
Remembering Norm
IT WAS ON THE EVENING OF Sunday, Sept. 25 that we lost one of our favorite friends and business colleagues Norm Swent. Norm was the founder and owner...
One Big Pain in the Faxing Neck
WHAT IS IT ABOUT California? Do its legislators believe they missed their true calling when they decided not to go to clown school? One current example...
Quote of the Day
PEOPLE ARE FUNNY ABOUT INVESTMENTS and insurance. It pays to respond quickly when they want a quote. But how do you do that when you have more than 5,500...
Googzilla vs. Mothrasoft?
At press time, Microsoft and Google are still going at it hot and heavy to win an important search advertising partnership with AOL. Once upon a time,...
Marketers Want Analytics: Survey
MARKETERS HAVE MANY needs these days. But one tops them all, according to a new survey from the CMO Council. When asked their most urgent developmental...
Don and Martha Deserve Our Praise
I'VE READ WITH INTEREST THE exchange between Lester Wunderman and Don Peppers and Martha Rogers regarding Peppers and Rogers' latest book, Return on Customer...
Home Depot Embraces Mail Order
AS MAKEOVERS GO, IT'S NOT especially extreme, but The Home Depot is finally offering its decor-oriented products by mail. This has meant moving from foundation...
LETTERS TO THE EDITOR
NO ALTERNATIVE In Wineries Scrub E-mail Addresses (Newsline, Oct. 15), Ken Magill describes a method of suppressing e-mail addresses of Utah or Michigan...
Not Enough Aid
THIS ISSUE WE'VE GOT AN OVER-DESIGNED AND UNDER-informative ad for KitchenAid's new Dual Fuel Range with Steam-Assist. Note how neatly squared up that headline is. Did somebody have to tease and twist the copy to make it come out as three nearly exactly equal lines? Did they do the same with the geometrical copy block down below, set in a font I have decided to name Teeny Sans Serif Art Director Gray?...
DirecTV Settles for $5.3 Million
Satellite television provider DirecTV agreed to pay $5.3 million to settle Federal Trade Commission charges that it, and companies hired to promote its...
Two Little Words
THE MATHEMATICIAN AND general semanticist Alfred Korzybski once wrote, The map is not the territory. Anyone who's ever used a road map can tell you that...
Big Spenders
A FEARLESS PREDICTION: 2007 IS GOING TO BE A banner year for direct marketers. And 2006 will be a good one for vendors. That's because DMers intend to...
DMA Blows Another Chance to Defend Industry
LESS THAN A WEEK AFTER Direct Marketing Association president John Greco vowed in his keynote speech at DMA05 in Atlanta that the association would strive...
Post-Katrina Marketing
SOME MARKETING ACTIVITIES are more onerous than others. Take East Ascension Telephone Co. (Eatel), which had been pitching customers various service offers...
Did Peppers and Rogers Read Being Direct?
Don Peppers and Martha Rogers recently wrote an opinion piece titled Return on Customer: Setting the Record Straight (Commentary, Oct. 1). It is meant...
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