Getting There
INDUSTRY EXPERTS estimate that more than 20% of all opt-in commercial e-mail is erroneously blocked by spam and content filters. But there are many things...
JustToiletPaper.com Is on a Roll
What do George W. Bush, John Kerry, Ayatollah Khomeini, and Muammar al-Qaddafi have in common? Their photographs have all been printed on rolls of bathroom...
Five Delivery Tips
Filters that keep legitimate spam out of your inbox can block e-mail as well. Here's how to improve deliverability and boost open and response rates....
It's a Boy for Beth
Beth Negus Viveiros, Direct's executive editor and chief of the Boston bureau, gave birth to her second child Oct. 21. Daniel John Viveiros weighed in...
Be Your Own Spam Filter
Having trouble getting your e-mail messages delivered? It may be because they look and read like spam. But it's usually not one glaring aspect of your...
Financial DMers Change Channels
Call it a case of holding the bean counters accountable: Financial services marketers are ratcheting up spending on measurable marketing media. The ones...
LISTLINE
NEW LISTS ProFlowers Z-24 Experian demographic and CircBase subscriber data overlays were used to create ProFlowers Z-24, a list identifying nearly 1.7...
The Arts and (Database) Sciences
IT'S A LUCKY MAN WHO COMBINES passion and profession: It's a talented man who wins accolades for doing so. Meet that talented man John Elliott, president...
Shirts, Panini and Desire
Because I stayed at a Las Vegas resort hotel seven years ago, I now get its brochure every 90 days, even though my plans are to return right after I get...
Contention Over Cookies
BROWSER COOKIES MAY HAVE outlived their usefulness as Web metrics tools. And their high deletion rates should lead Internet engineers to create new technologies...
Sony Vaio Ad Is Too Far Out
Just a few issues ago, my subject was an ad for the Sony Cyber-shot digital camera (The Makeover Maven, July). This time it's an ad for the Sony Vaio...
NetworkOmni Gets Big Response
NetworkOmni got nearly a 9% response to a regional postcard campaign promoting its language-translation services to emergency response agencies. The firm...
Get on With It!
IT'S BEEN FASCINATING TO WATCH the Board of Governors and the Postal Rate Commission trade barbs over what they believe is good or bad about postal reform....
My Big Silver Car
EVERYBODY HAS CERTAIN songs that mark particular moments in their lives. My first car, for example, was a red Chevette. It wasn't a sporty vehicle by...
Get Your Hot Leads
Q: How do you sell a software program that costs up to a quarter of a million dollars? A: Through a cheap but precisely targeted electronic lead-generation...
Politicians and the Unlimited Spamming of America
LAST MONTH MARKETERS narrowly dodged a legislative bullet when HR 1606, the Online Freedom of Speech Act, was defeated. Had it passed, holiday season...
Big Spenders
A FEARLESS PREDICTION: 2007 IS GOING TO BE A banner year for direct marketers. And 2006 will be a good one for vendors. That's because DMers intend to...
DMA Blows Another Chance to Defend Industry
LESS THAN A WEEK AFTER Direct Marketing Association president John Greco vowed in his keynote speech at DMA05 in Atlanta that the association would strive...
Post-Katrina Marketing
SOME MARKETING ACTIVITIES are more onerous than others. Take East Ascension Telephone Co. (Eatel), which had been pitching customers various service offers...
Did Peppers and Rogers Read Being Direct?
Don Peppers and Martha Rogers recently wrote an opinion piece titled Return on Customer: Setting the Record Straight (Commentary, Oct. 1). It is meant...
The Trinity
The best thing about DMA05 for me was the Hall of Fame selections. For once, the DMA got it just right. Take Boardroom founder Marty Edelston. He's a...
The Chutzpah of Don Peppers and Martha Rogers
WE HAVE FOLLOWED WITH great interest Ray Schultz's battle with Don Peppers and Martha Rogers (Direct Hit, Sept. 1 and Commentary, Oct. 1). The source...
No-Pinch Belt Tightening
Have you heard the rumor that the Grand Canyon was created by a Scotsman who lost a coin? With a bit of Scots-Irish blood, I can vouch for the Scots inclination...
What's New Is Old: A Rebuttal to Peppers and Rogers
In their Oct. 1 opinion piece, Don Peppers and Martha Rogers say: even though some sophisticated companies (like Royal Bank of Canada) have begun modeling...
Expedia Isn't All That Expedient
BOOKING TRAVEL ONLINE HAS BECOME DE RIGUEUR. Conventional travel agencies, long since stripped of commissions by struggling airlines, can't compete with...
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