The Trinity
The best thing about DMA05 for me was the Hall of Fame selections. For once, the DMA got it just right. Take Boardroom founder Marty Edelston. He's a...
The Chutzpah of Don Peppers and Martha Rogers
WE HAVE FOLLOWED WITH great interest Ray Schultz's battle with Don Peppers and Martha Rogers (Direct Hit, Sept. 1 and Commentary, Oct. 1). The source...
No-Pinch Belt Tightening
Have you heard the rumor that the Grand Canyon was created by a Scotsman who lost a coin? With a bit of Scots-Irish blood, I can vouch for the Scots inclination...
What's New Is Old: A Rebuttal to Peppers and Rogers
In their Oct. 1 opinion piece, Don Peppers and Martha Rogers say: even though some sophisticated companies (like Royal Bank of Canada) have begun modeling...
Expedia Isn't All That Expedient
BOOKING TRAVEL ONLINE HAS BECOME DE RIGUEUR. Conventional travel agencies, long since stripped of commissions by struggling airlines, can't compete with...
LETTERS TO THE EDITOR
A FINE TRIBUTE Ray Schultz's Oct. 1 tribute to Ed McLean (The Fine Art of Ed McLean) was both touching and eloquent. I was not only a friend of Ed's but...
Battlefield Utah
ALL EYES IN THE WORLD OF commercial e-mail are on the Free Speech Coalition, a trade group for online pornographers, as it takes the state of Utah to...
Leading With Loyalty
The Internet wasn't even dreamed of nor were computers when a group of 38 resorts got together in 1928 to form The Luxury Hotels of Europe and Egypt....
Mailers Ask: What's the Hurry?
Merry Christmas, direct mailers. The U.S. Postal Service will introduce its new rates on Jan. 8 a week or two earlier than expected. And mailer groups...
Traveling Light
WORLD TRAVELERS will go a long way for a good resort. But when it comes to marketing themselves effectively online through either ads or customer relations,...
TIMELINE
Nov. 14, 2005 K+K AMERICA signed a deal to acquire National Business Furniture, a direct marketer with annual revenue of more than $120 million. Both...
Consumers 2.0
MADONNA MAY be the queen of self-invention, but 280 million Americans are giving the Material Girl a run for her money. Consumers are creating and controlling...
Getting There
INDUSTRY EXPERTS estimate that more than 20% of all opt-in commercial e-mail is erroneously blocked by spam and content filters. But there are many things...
JustToiletPaper.com Is on a Roll
What do George W. Bush, John Kerry, Ayatollah Khomeini, and Muammar al-Qaddafi have in common? Their photographs have all been printed on rolls of bathroom...
Five Delivery Tips
Filters that keep legitimate spam out of your inbox can block e-mail as well. Here's how to improve deliverability and boost open and response rates....
It's a Boy for Beth
Beth Negus Viveiros, Direct's executive editor and chief of the Boston bureau, gave birth to her second child Oct. 21. Daniel John Viveiros weighed in...
Be Your Own Spam Filter
Having trouble getting your e-mail messages delivered? It may be because they look and read like spam. But it's usually not one glaring aspect of your...
Financial DMers Change Channels
Call it a case of holding the bean counters accountable: Financial services marketers are ratcheting up spending on measurable marketing media. The ones...
LISTLINE
NEW LISTS ProFlowers Z-24 Experian demographic and CircBase subscriber data overlays were used to create ProFlowers Z-24, a list identifying nearly 1.7...
The Arts and (Database) Sciences
IT'S A LUCKY MAN WHO COMBINES passion and profession: It's a talented man who wins accolades for doing so. Meet that talented man John Elliott, president...
Shirts, Panini and Desire
Because I stayed at a Las Vegas resort hotel seven years ago, I now get its brochure every 90 days, even though my plans are to return right after I get...
Contention Over Cookies
BROWSER COOKIES MAY HAVE outlived their usefulness as Web metrics tools. And their high deletion rates should lead Internet engineers to create new technologies...
Sony Vaio Ad Is Too Far Out
Just a few issues ago, my subject was an ad for the Sony Cyber-shot digital camera (The Makeover Maven, July). This time it's an ad for the Sony Vaio...
NetworkOmni Gets Big Response
NetworkOmni got nearly a 9% response to a regional postcard campaign promoting its language-translation services to emergency response agencies. The firm...
Get on With It!
IT'S BEEN FASCINATING TO WATCH the Board of Governors and the Postal Rate Commission trade barbs over what they believe is good or bad about postal reform....
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