My Big Silver Car
EVERYBODY HAS CERTAIN songs that mark particular moments in their lives. My first car, for example, was a red Chevette. It wasn't a sporty vehicle by...
Get Your Hot Leads
Q: How do you sell a software program that costs up to a quarter of a million dollars? A: Through a cheap but precisely targeted electronic lead-generation...
Politicians and the Unlimited Spamming of America
LAST MONTH MARKETERS narrowly dodged a legislative bullet when HR 1606, the Online Freedom of Speech Act, was defeated. Had it passed, holiday season...
How to Boost Online Catalog Sales
E-MAILS TO PEOPLE WHO HAVE abandoned their online shopping carts can recover up to 25% of lost sales. Web catalogers should make it easy for customers...
Commercials Take Their Toll (Free)
Use of toll-free numbers, which generated $10.9 billion in 2004, will amount to $14.5 billion by 2009. Direct response TV will continue to take its share:...
VoIP In or Out?
MORE SMALL businesses are discovering the benefits and lower costs of voice over Internet protocol (VoIP) systems. According to industry analysts In-Stat/MDR,...
Hail to the Chief
John Greco is a presidential history buff. But he's getting carried away with himself. He apparently thinks he is president of the United States, and...
A Blueprint for Change
If you haven't read the U.S. Postal Service's 2006-2010 Strategic Transformation Plan, you should. It will provide as clear and concise a guide to what...
Greco Meets the Press
IT WAS SUPPOSED TO BE DMA president John Greco's coming-out party. The DMA05 conference in Atlanta was the first fall show that was truly his after having...
Web Keeps New Orleans Business Going
In the old days, if a small to midsize enterprise was hit by a natural disaster like Hurricane Katrina, the owner was fortunate if all he or she lost...
Blogspeak Can Grate on the Blerves
A NEW WORD BEGAN appearing online and generated some buzz recently: blook. It's a book published serially on a blog. Great. The media phenomenon responsible...
Editor's Note
Direct acknowledges that the findings and writings of Jim Wheaton of Wheaton Group about the predictive modeling process were inadvertently cited in a...
Big Storms May Pinch DMers, Too
JUST WHAT PAIN CAN DMERS expect in the wake of Hurricanes Katrina and Rita? Speakers at DMA05 pondered that question as Wilma, the 22nd hurricane of the...
Green Is Growing
LONG BEFORE GAS PRICES STARTED HITTING A HIGH NOTE, I impulsively bought a hybrid car. Looks like I'll soon have lots of company. The Economic News reports...
LETTERS TO THE EDITOR
CANNON'S VALENTINE TO NEW ORLEANS What a wonderful column about New Orleans (Loose Cannon, Oct. 15). In all the coverage of the disaster, I haven't read...
Wild Kingdom
WHAT HAPPENS WHEN THE CLAMOR FOR ATTENTION gets more and more strident? Right! Promises, claims, approvals and assurances get wilder and wilder. Just...
SEM Campaign Tracking Gets a Boost
STUDIES HAVE SHOWN THAT THE IMPACT of a given search marketing campaign probably shouldn't be measured solely by online conversions to a sale. A lot of...
Turning the Periodical Tables
BACK IN THE EARLY 1990S, I took a temporary sabbatical from writing to venture into the world of circulation. (Translation: I needed to pay the bills,...
The Coning of America
Steve Cone has never been shy about voicing his opinion. That trait came in handy when we sat down with him to discuss his views on CRM. For starters,...
Off the Sofa and Into the Store
THERE'S PROBABLY A STRONG correlation between couch potatoes and avid movie watchers, which is why Blockbuster Inc. faces a unique challenge: Getting...
PTC Starts E-zine Program
PTC, A FIRM THAT OFFERS product life-cycle management tools, has launched an e-mail newsletter program for its value-added resellers, enabling them to...
On a Wing and a (Soccer) Player
Lima, Peru A plane carrying Gambian soccer fans to Peru made an unauthorized detour and faked a fuel emergency to land in time for the West African nation's...
Shifting Landscape
THE GOLDEN AGE OF E-MAIL DATABASE MARKETING is finally here. At least that's what the leading e-mail service providers (ESPs) would have us believe. With...
Break It Down
COMPANIES ACQUIRE CUSTOMERS through a variety of marketing channels and offers. Products and services are then cross-sold to increase product penetration,...
Stereo System
Getting older. It happens to the best of us and sometimes to the best customer bases as well. Tower Records found just that as it studied its customer...
«Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 124 125 126 127 128 129 130 131 132 133 134 135 136 137 138 139 140 141 142 143 144 145 146 147 148 149 150 151 152 153 154 155 156 157 158 159 160 161 162 163 164 165 166 167 168 169 170 171 172 173 174 175 176 177 178 179 180 181 182 183 184 185 186 187 188 189 190 191 192 193 194 195 196 197 198 199 200 201 202 203 204 205 206 207 208 Next»
