A Blueprint for Change
If you haven't read the U.S. Postal Service's 2006-2010 Strategic Transformation Plan, you should. It will provide as clear and concise a guide to what...
Greco Meets the Press
IT WAS SUPPOSED TO BE DMA president John Greco's coming-out party. The DMA05 conference in Atlanta was the first fall show that was truly his after having...
Web Keeps New Orleans Business Going
In the old days, if a small to midsize enterprise was hit by a natural disaster like Hurricane Katrina, the owner was fortunate if all he or she lost...
Blogspeak Can Grate on the Blerves
A NEW WORD BEGAN appearing online and generated some buzz recently: blook. It's a book published serially on a blog. Great. The media phenomenon responsible...
Editor's Note
Direct acknowledges that the findings and writings of Jim Wheaton of Wheaton Group about the predictive modeling process were inadvertently cited in a...
Big Storms May Pinch DMers, Too
JUST WHAT PAIN CAN DMERS expect in the wake of Hurricanes Katrina and Rita? Speakers at DMA05 pondered that question as Wilma, the 22nd hurricane of the...
Green Is Growing
LONG BEFORE GAS PRICES STARTED HITTING A HIGH NOTE, I impulsively bought a hybrid car. Looks like I'll soon have lots of company. The Economic News reports...
LETTERS TO THE EDITOR
CANNON'S VALENTINE TO NEW ORLEANS What a wonderful column about New Orleans (Loose Cannon, Oct. 15). In all the coverage of the disaster, I haven't read...
Wild Kingdom
WHAT HAPPENS WHEN THE CLAMOR FOR ATTENTION gets more and more strident? Right! Promises, claims, approvals and assurances get wilder and wilder. Just...
SEM Campaign Tracking Gets a Boost
STUDIES HAVE SHOWN THAT THE IMPACT of a given search marketing campaign probably shouldn't be measured solely by online conversions to a sale. A lot of...
Turning the Periodical Tables
BACK IN THE EARLY 1990S, I took a temporary sabbatical from writing to venture into the world of circulation. (Translation: I needed to pay the bills,...
The Coning of America
Steve Cone has never been shy about voicing his opinion. That trait came in handy when we sat down with him to discuss his views on CRM. For starters,...
Off the Sofa and Into the Store
THERE'S PROBABLY A STRONG correlation between couch potatoes and avid movie watchers, which is why Blockbuster Inc. faces a unique challenge: Getting...
PTC Starts E-zine Program
PTC, A FIRM THAT OFFERS product life-cycle management tools, has launched an e-mail newsletter program for its value-added resellers, enabling them to...
On a Wing and a (Soccer) Player
Lima, Peru A plane carrying Gambian soccer fans to Peru made an unauthorized detour and faked a fuel emergency to land in time for the West African nation's...
Shifting Landscape
THE GOLDEN AGE OF E-MAIL DATABASE MARKETING is finally here. At least that's what the leading e-mail service providers (ESPs) would have us believe. With...
Break It Down
COMPANIES ACQUIRE CUSTOMERS through a variety of marketing channels and offers. Products and services are then cross-sold to increase product penetration,...
Stereo System
Getting older. It happens to the best of us and sometimes to the best customer bases as well. Tower Records found just that as it studied its customer...
LISTLINE
NEW LISTS Go Shopping Mall Online Buyers This list names 328,672 customers who registered at goshoppingmall.com. They made online purchases ranging from...
Court: Hanover Unit Didn't Deceive
A California appeals court has ruled that Hanover Direct subsidiary Brawn of California did not engage in a deceptive business practice by charging customers...
Up to Scratch
FOR ME, IT WAS LOVE AT FIRST sight. I'd never seen anything so slim, so responsive, so good-looking. And with those kind of smarts wrapped in that beautiful...
POLICY PROTOCOL
IF YOU EVER DARED TO strike up a conversation with an insurance salesman, he might introduce you to a basic tenet of his business: Life insurance can't...
Easy Closets' Ad Is Cute. SoWhat's the Message?
Admittedly, this Easy Closets headline and illustration will bring a downright smile to many readers' faces, a rarity in advertising. So what? It slyly...
TIMELINE
Oct. 19, 2005 The DIRECT MARKETING ASSOCIATION'S revenue and expenses in fiscal 2004-2005 were both slightly up from last year, while revenue from meetings...
The One-to-OnePass?
THE LATEST VERSION OF Continental Airlines' One-Pass newsletter reflects a deep customer file, a mandate to save money and ultimately a desire to offer...
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