TUNE TOWN
The Branson Lakes Area Chamber of Commerce and Convention and Visitors Bureau is using a coordinated program of DRTV, radio, Web and print to invite both tourists and business travelers to hear its song....
Cyber Stumping
In case you missed it, something very interesting happened in December at Barack Obama's rally in Columbia, SC. A viral marketing event broke out. The...
Engaging Consumers
In the past, most direct marketers followed the axiom Keep it simple, stupid. These days progressive DMers offer consumers a breathtaking array of options...
Now What?
The combination of unlimited choice and the ability to find anything and everything quickly has shifted the power from direct marketers to their customers....
Expense Report
Most businesses don't know how much they spend on printing because these costs often are bundled with other expenses or buried in departmental budgets....
Red Zone
Viral marketing and search is helping Internet radio station MyREDLounge.com find an audience for its jazz, swing and blues format. The station debuted...
Letters to the Editor
PCH DEAL SETS DANGEROUS PRECEDENT I read Ray Schultz's January editorial about being a minutes before reading the article regarding Publishers Clearing...
NEW LISTS
National Smokers Survey Responders A list of 2.7 million smokers who participated in a national online survey of smoking habits and preferences. More...
These Goose Eggs Are Brass, Not Gold
We're in the middle of an epidemic. The force-communication goose that's supposed to lay golden eggs e-mail is laying so many brass eggs that when we...
It's Your Reputation, Stupid!
If there's one concept traditional direct marketers have had trouble grasping, it's e-mail reputation and how it affects deliverability. The reason? It...
Barracuda Needs a Swift Kick
Marketers should bury their collective foot in the rear end of Barracuda Networks' communications department. The Internet security firm certainly deserves...
Tide Turns for A&P
Here's a marketing insight you probably didn't know: Cleaner supermarket shoppers tend to be better fed. Well, one could infer that by looking at A&P...
The Golden Age
Here's a stumper you may not be able to answer: Which DM trade publication published the following story? The baby was born on a Tuesday and officially...
They're Nuts
If your favorite television show got canceled, what would you do? See what else was on? Write a letter of protest? Fans of CBS' went nuts. Or rather,...
Man Your Battle Stations
It isn't news to anyone that consumers in America are more concerned about data and privacy issues than ever before. The issue is not going to just disappear,...
Curmudgeon on Film
On a recent afternoon at the cinema, we were thrilled to see a shout out to Direct's own Herschell Gordon Lewis in the new movie In the comedy about a...
The Next Big Boom
Look around at your top account execs, creatives, copywriters and Web designers. Think you'll still have all that expertise in 10 years? Maybe not. In...
Poor Visibility
To start with: Mea culpa, sorta. In several recent makeovers, I dissected and redid an ad which I later discovered was one of a series of ads. The presumed...
Deal or No Deal
Wikidealz.com launched recently with the hope of bridging the social networking and online shopping worlds. The site's been in the works for about six...
Networking Opportunity
Sure, online social networking is all the rage. But remember good old-fashioned in-person events, where human beings interacted face to face instead of...
Hey, (Your Name Here)!
In the ongoing search to find the next big idea to take our marketing performance to new heights, we can be forgiven for occasionally going overboard....
Taking a Flier
A&P Canada Inc. uses analytics for more than segmentation. It applies the same insights when distributing fliers. Like most supermarket chains, A&P had...
Power to the People
In 1998 the dot-com boom was coming on fast, and it seemed the Web would provide marketers with unimaginable precision, power and reach. But 10 years...
Fishy But in a Good Way
I've come to the realization that I have no right to be impatient with my toddler sons' short attention spans mainly because I'm not sure if my own is...
Perish the Thought
There are some things that should never be purchased from clearance sales. Shark repellent, for one. Heart medication, perhaps. Mail-order brides. Dinner...
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