Stupid E-mail Watch
Recently I received what has to be one of the most ignorant e-mail campaigns in the short history of the medium. It came in the form of spam from Bing...
What's the Message?
A big part of the pleasure of reading the latest New Yorker magazine each week has always been its great cartoons. And more often than not there's at...
Cold Call
For reasons that will soon be obvious, I'm hiding the subject of this column behind the name Susan Donym. On the evening of Jan. 2, Sue received a phone...
The Great Brand Controversy
I know just when it was that I found myself in the midst of the brand-vs.-direct argument. Well, make that battle, because opinions and tempers blow hot....
Straight Advice for Tough Times
If you're a multichannel marketer in challenging economic times, it pays to think beyond your own four walls…or two covers…or URL…or whatever the case may be. At the Direct Marketing Association's recent Catalog on the Road Day in Cambridge, MA, speakers shared their ideas on cost-effective ways to build bonds (and sales) with existing customers and prospects....
Love by the Book
So how was your Valentine's Day? If you live in Alexandria, VA, Cambridge, MA or Miami, chances are it was pretty steamy. Or at least well researched....
Churn Away
All industries suffer from voluntary churn — the loss of customers to some other company. But some get hit worse than others....
TUNE TOWN
The Branson Lakes Area Chamber of Commerce and Convention and Visitors Bureau is using a coordinated program of DRTV, radio, Web and print to invite both tourists and business travelers to hear its song....
PUBLIC OUTCRY
Maybe you're an avid fan of Charlie Rose. Or perhaps Curious George holds more sway in your home. Either way, Eight/KAET wants to connect with you. The...
Get to Know DMFA
WHAT Direct Marketing Fundraisers Association MEMBERSHIP About 300 nonprofits and vendors in New York, Boston and Washington. Board members include executives...
Now What?
The combination of unlimited choice and the ability to find anything and everything quickly has shifted the power from direct marketers to their customers....
Expense Report
Most businesses don't know how much they spend on printing because these costs often are bundled with other expenses or buried in departmental budgets....
Cyber Stumping
In case you missed it, something very interesting happened in December at Barack Obama's rally in Columbia, SC. A viral marketing event broke out. The...
Engaging Consumers
In the past, most direct marketers followed the axiom Keep it simple, stupid. These days progressive DMers offer consumers a breathtaking array of options...
Red Zone
Viral marketing and search is helping Internet radio station MyREDLounge.com find an audience for its jazz, swing and blues format. The station debuted...
Letters to the Editor
PCH DEAL SETS DANGEROUS PRECEDENT I read Ray Schultz's January editorial about being a minutes before reading the article regarding Publishers Clearing...
NEW LISTS
National Smokers Survey Responders A list of 2.7 million smokers who participated in a national online survey of smoking habits and preferences. More...
These Goose Eggs Are Brass, Not Gold
We're in the middle of an epidemic. The force-communication goose that's supposed to lay golden eggs e-mail is laying so many brass eggs that when we...
It's Your Reputation, Stupid!
If there's one concept traditional direct marketers have had trouble grasping, it's e-mail reputation and how it affects deliverability. The reason? It...
Barracuda Needs a Swift Kick
Marketers should bury their collective foot in the rear end of Barracuda Networks' communications department. The Internet security firm certainly deserves...
Tide Turns for A&P
Here's a marketing insight you probably didn't know: Cleaner supermarket shoppers tend to be better fed. Well, one could infer that by looking at A&P...
The Golden Age
Here's a stumper you may not be able to answer: Which DM trade publication published the following story? The baby was born on a Tuesday and officially...
They're Nuts
If your favorite television show got canceled, what would you do? See what else was on? Write a letter of protest? Fans of CBS' went nuts. Or rather,...
Man Your Battle Stations
It isn't news to anyone that consumers in America are more concerned about data and privacy issues than ever before. The issue is not going to just disappear,...
Curmudgeon on Film
On a recent afternoon at the cinema, we were thrilled to see a shout out to Direct's own Herschell Gordon Lewis in the new movie In the comedy about a...
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