LISTLINE
NEW LISTS Go Shopping Mall Online Buyers This list names 328,672 customers who registered at goshoppingmall.com. They made online purchases ranging from...
Court: Hanover Unit Didn't Deceive
A California appeals court has ruled that Hanover Direct subsidiary Brawn of California did not engage in a deceptive business practice by charging customers...
Up to Scratch
FOR ME, IT WAS LOVE AT FIRST sight. I'd never seen anything so slim, so responsive, so good-looking. And with those kind of smarts wrapped in that beautiful...
POLICY PROTOCOL
IF YOU EVER DARED TO strike up a conversation with an insurance salesman, he might introduce you to a basic tenet of his business: Life insurance can't...
Easy Closets' Ad Is Cute. SoWhat's the Message?
Admittedly, this Easy Closets headline and illustration will bring a downright smile to many readers' faces, a rarity in advertising. So what? It slyly...
TIMELINE
Oct. 19, 2005 The DIRECT MARKETING ASSOCIATION'S revenue and expenses in fiscal 2004-2005 were both slightly up from last year, while revenue from meetings...
The One-to-OnePass?
THE LATEST VERSION OF Continental Airlines' One-Pass newsletter reflects a deep customer file, a mandate to save money and ultimately a desire to offer...
A Call Center With a Heart
THIS YEAR THE OLDEST OF THE baby boomers turned 60. In recognition of this potential market, health insurance firm Humana Inc. is setting up a call center...
Jeeves Gets the Boot
Jeeves, the longtime mascot of search engine Ask Jeeves, will soon get his walking papers. News of the butler's booting came from Barry Diller, chairman...
Double Trouble
DON'T SAY WE DIDN'T WARN YOU. Direct magazine staffers will descend on Atlanta this week with two things on our minds: to serve up the dish in our show...
Needed: A Leap of Faith
TWENTY YEARS AGO, IT WAS a radical idea that scared people: You'll mail my list net-net so my rental income will go down. You'll use my data and I won't...
Borders Uses Data to Boost Service
KEEPING 30 MILLION CUSTOMERS happy is a tall order. But Borders Group Inc. has taken on that challenge with information to back it up. Borders has been...
News Item: USPS Buys FedEx
MAKING ANOTHER MOVE IN ITS BID TO BECOME ONE OF the nation's largest and most profitable companies, the U.S. Postal Service acquired the $29 billion company...
LISTLINE
NEW LISTS Garden Ideas and Outdoor Living Meredith Corp. has released the 14,000-name subscriber list for Garden Ideas and Outdoor Living magazine. This...
Warning Signs on Privacy
STATEMENT-STUFFER USERS should check which flag their prospects salute: If it has a maple leaf on it, those inserts could mean trouble. In Canada, even...
Official Word From Hindquarters
WHAT AN HONOR! And what a powerful medium in which to announce that honor! Here, in an official Valpak mailing, is an official insert making official...
InsiderPages.com Offers Neighborly Advice
WE TEND TO TRUST PEOPLE who are like us. InsiderPages.com is taking advantage of that fact by overlaying a local directory function on top of a social...
Hanging on the Telephone
Comcast Corp. Has found what it believes is a good substitute for direct mail in some markets: Door hangers. That's right. The telecom giant launched...
Show Them the Money
IF YOU ASK MANY REPORTERS WHERE TO GET THE REAL story, they'll say Follow the money. That's what Direct did recently for its annual agency leaders roundtable....
Like It's 1999
PARDON ME FOR GLANCING at the calendar so often. But you see, I just can't shake this sneaking suspicion that it's 1999 all over again. See, I spend my...
The Braves and the Bold
Last Oct. 15 I wrote a column in Direct about an informal survey I'd done, polling direct marketers on their favorite and least favorite conference locations....
Losing Track
THE TERM TOSSING YOUR COOKIES HAS NEVER HAD AN exactly positive connotation, but for marketers it's becoming even more of an unsavory concept. Recent...
Monster's Ad Short on Response-Building Elements
This Monster.com ad is one of those you have to really work at to figure out. As often happens, the copy down below in tiny art-director type is not bad,...
The Kindness of Strangers
Before Hurricane Katrina, 1504 was the worst room a traveler could get in any large New Orleans hotel. I know this from personal experience: During the...
TIMELINE
Sept. 19, 2005 Conservative mailers are crying foul over a court ruling that bulk mailings by nonprofit UNITED SENIORS ASSOCIATION INC. may have misled...
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