A Call Center With a Heart
THIS YEAR THE OLDEST OF THE baby boomers turned 60. In recognition of this potential market, health insurance firm Humana Inc. is setting up a call center...
Jeeves Gets the Boot
Jeeves, the longtime mascot of search engine Ask Jeeves, will soon get his walking papers. News of the butler's booting came from Barry Diller, chairman...
Double Trouble
DON'T SAY WE DIDN'T WARN YOU. Direct magazine staffers will descend on Atlanta this week with two things on our minds: to serve up the dish in our show...
Needed: A Leap of Faith
TWENTY YEARS AGO, IT WAS a radical idea that scared people: You'll mail my list net-net so my rental income will go down. You'll use my data and I won't...
Borders Uses Data to Boost Service
KEEPING 30 MILLION CUSTOMERS happy is a tall order. But Borders Group Inc. has taken on that challenge with information to back it up. Borders has been...
News Item: USPS Buys FedEx
MAKING ANOTHER MOVE IN ITS BID TO BECOME ONE OF the nation's largest and most profitable companies, the U.S. Postal Service acquired the $29 billion company...
LISTLINE
NEW LISTS Garden Ideas and Outdoor Living Meredith Corp. has released the 14,000-name subscriber list for Garden Ideas and Outdoor Living magazine. This...
Warning Signs on Privacy
STATEMENT-STUFFER USERS should check which flag their prospects salute: If it has a maple leaf on it, those inserts could mean trouble. In Canada, even...
Official Word From Hindquarters
WHAT AN HONOR! And what a powerful medium in which to announce that honor! Here, in an official Valpak mailing, is an official insert making official...
InsiderPages.com Offers Neighborly Advice
WE TEND TO TRUST PEOPLE who are like us. InsiderPages.com is taking advantage of that fact by overlaying a local directory function on top of a social...
Hanging on the Telephone
Comcast Corp. Has found what it believes is a good substitute for direct mail in some markets: Door hangers. That's right. The telecom giant launched...
Show Them the Money
IF YOU ASK MANY REPORTERS WHERE TO GET THE REAL story, they'll say Follow the money. That's what Direct did recently for its annual agency leaders roundtable....
Like It's 1999
PARDON ME FOR GLANCING at the calendar so often. But you see, I just can't shake this sneaking suspicion that it's 1999 all over again. See, I spend my...
The Braves and the Bold
Last Oct. 15 I wrote a column in Direct about an informal survey I'd done, polling direct marketers on their favorite and least favorite conference locations....
Losing Track
THE TERM TOSSING YOUR COOKIES HAS NEVER HAD AN exactly positive connotation, but for marketers it's becoming even more of an unsavory concept. Recent...
Monster's Ad Short on Response-Building Elements
This Monster.com ad is one of those you have to really work at to figure out. As often happens, the copy down below in tiny art-director type is not bad,...
The Kindness of Strangers
Before Hurricane Katrina, 1504 was the worst room a traveler could get in any large New Orleans hotel. I know this from personal experience: During the...
TIMELINE
Sept. 19, 2005 Conservative mailers are crying foul over a court ruling that bulk mailings by nonprofit UNITED SENIORS ASSOCIATION INC. may have misled...
Address It Right
OK, it's time for a pop quiz. Can you tell me what facet of any direct mail pitch is sure to influence the response rate you get? If you said the address,...
Wineries Scrub E-mail Addresses
THANKS TO E-MAIL LAWS IN Michigan and Utah, wine lovers in those states are having a tougher time learning about California wines. Fearing they could...
Sunset Your Modality, Please
DURING A RECENT INTERview, a high-level marketing agency executive said his company's goal for a recent acquisition was to create an integrated marketing...
Staley Surfaces
Ever wonder what happened to Donald Staley, the copywriter behind J. Peterman, after the catalog company collapsed? He has joined the advisory board of...
A Slowdown for Fast Connections
High-speed Internet use is still growing, but the early adapters appear to have adapted, and the laggards aren't jumping on the bandwagon as quickly as...
ASPCA Launches Rebranding Effort
The American Society for the Prevention of Cruelty to Animals has kicked off a $1 million-plus rebranding effort with outdoor and print advertising in...
Housing Mailing Gets 23% Response
Food for the Poor notched a 23% response to a recent mailing targeting high-end donors. Contributions will be used to help build homes in 16 Caribbean...
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