Address It Right
OK, it's time for a pop quiz. Can you tell me what facet of any direct mail pitch is sure to influence the response rate you get? If you said the address,...
Wineries Scrub E-mail Addresses
THANKS TO E-MAIL LAWS IN Michigan and Utah, wine lovers in those states are having a tougher time learning about California wines. Fearing they could...
Sunset Your Modality, Please
DURING A RECENT INTERview, a high-level marketing agency executive said his company's goal for a recent acquisition was to create an integrated marketing...
Staley Surfaces
Ever wonder what happened to Donald Staley, the copywriter behind J. Peterman, after the catalog company collapsed? He has joined the advisory board of...
A Slowdown for Fast Connections
High-speed Internet use is still growing, but the early adapters appear to have adapted, and the laggards aren't jumping on the bandwagon as quickly as...
ASPCA Launches Rebranding Effort
The American Society for the Prevention of Cruelty to Animals has kicked off a $1 million-plus rebranding effort with outdoor and print advertising in...
Housing Mailing Gets 23% Response
Food for the Poor notched a 23% response to a recent mailing targeting high-end donors. Contributions will be used to help build homes in 16 Caribbean...
LETTERS TO THE EDITOR
FACE IT, WE'RE ALL LAZY I read Beth Negus Viveiros' Oh Bother! (Pushing the Envelope, August) while vigorously nodding my head in agreement. I thought...
Joffe Wins Cell Phone Spam Case
THINKING OF SENDING E-MAIL text messages to cell phones? Better think again. An Arizona appellate court ruled that a ban on automatic dialers spelled...
The Best and the Brightest
WHEN THE TOPIC is business-to-business direct marketing, I'm often asked about what kind of response rates to expect, about the most productive media...
Data Bills Pile Up in Congress
THE VERDICT ISN'T IN ON whether the wheels of legislation grind finely, but they sure do grind slowly: All the data-related bills covered earlier this...
Checklist for Success
ANYONE CAN START UP AN Internet site, or even a catalog, right? Sometimes it seems that way, as new e-commerce domains often shortly followed by print...
No-Mail Laws Out of Steam
THE FIRST ALARMS SOUNDED in 2003. H. Robert Wientzen, then president of the Direct Marketing Association, warned that mailers might be hit with do-not-mail...
Power of the Pen
Editor's note: Herschell Gordon Lewis, Direct's Curmudgeon-at-Large, is a copywriter renowned as an authority on the use of words. This is one of an occasional...
DM Sales to Hit $1.85 Trillion
DIRECT MARKETING IN THE United States will generate $1.85 trillion in 2005, 7% of the country's $26 trillion in total sales, according to a new report...
Conventional Wisdom
MOST RETAIL loyalty programs are alike, and many are failing in their basic mission. Consumers and retailers are feeling disillusioned, but the programs...
Keeping Current
THEY SAY IT TAKES A VILLAGE TO RAISE A CHILD. The same could be said about creating a successful direct mail piece. The creative team. The marketing manager....
A Different Kind of Workers' Comp
CompUSA may have a cure for triskaidekaphobia fear of the number 13 at least among small office/home office (SO/HO) owners. The Dallas retailer has launched...
USPS: Port in a Storm
IF THERE EVER WAS ANY DOUBT THAT mail and the U.S. Postal Service still play important roles in the way we communicate and do business, it dissipated...
TIMELINE
Sept. 13, 2005 LANDMARK COMMUNICATIONS increased its stake in online grocery coupon marketer CoolSavings. The transaction was valued at $16.7 million....
How to Keep Them Opted In
WANT TO HOLD on to your opt-ins? Then respect their channel preferences and learn how to take no for an answer. That's the word from Ernan Roman, who...
Beating Around the Bush
While the big boys of direct marketing are careful to avoid controversy for fear of offending even one person in their customer bases, small DMers see...
This One's for You
THE QUESTION IS ENOUGH TO daunt any marketer: How do you come up with stories for dozens if not hundreds of personalized e-mail newsletter editions? The...
Tales From the Twilight Zone
Here at the Direct editorial offices we don't quite work 24/7, although it does feel that way sometimes. But we are thinking of you our beloved readers...
DR Ad Spending Soars in First Half
Direct response advertising is on a roll. DR expenditures totaled $2.96 billion during the first half of 2005, a 19.9% increase over the same period last...
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