LETTERS TO THE EDITOR
FACE IT, WE'RE ALL LAZY I read Beth Negus Viveiros' Oh Bother! (Pushing the Envelope, August) while vigorously nodding my head in agreement. I thought...
Joffe Wins Cell Phone Spam Case
THINKING OF SENDING E-MAIL text messages to cell phones? Better think again. An Arizona appellate court ruled that a ban on automatic dialers spelled...
The Best and the Brightest
WHEN THE TOPIC is business-to-business direct marketing, I'm often asked about what kind of response rates to expect, about the most productive media...
Data Bills Pile Up in Congress
THE VERDICT ISN'T IN ON whether the wheels of legislation grind finely, but they sure do grind slowly: All the data-related bills covered earlier this...
Checklist for Success
ANYONE CAN START UP AN Internet site, or even a catalog, right? Sometimes it seems that way, as new e-commerce domains often shortly followed by print...
No-Mail Laws Out of Steam
THE FIRST ALARMS SOUNDED in 2003. H. Robert Wientzen, then president of the Direct Marketing Association, warned that mailers might be hit with do-not-mail...
Power of the Pen
Editor's note: Herschell Gordon Lewis, Direct's Curmudgeon-at-Large, is a copywriter renowned as an authority on the use of words. This is one of an occasional...
DM Sales to Hit $1.85 Trillion
DIRECT MARKETING IN THE United States will generate $1.85 trillion in 2005, 7% of the country's $26 trillion in total sales, according to a new report...
Conventional Wisdom
MOST RETAIL loyalty programs are alike, and many are failing in their basic mission. Consumers and retailers are feeling disillusioned, but the programs...
TIMELINE
Sept. 13, 2005 LANDMARK COMMUNICATIONS increased its stake in online grocery coupon marketer CoolSavings. The transaction was valued at $16.7 million....
How to Keep Them Opted In
WANT TO HOLD on to your opt-ins? Then respect their channel preferences and learn how to take no for an answer. That's the word from Ernan Roman, who...
Beating Around the Bush
While the big boys of direct marketing are careful to avoid controversy for fear of offending even one person in their customer bases, small DMers see...
This One's for You
THE QUESTION IS ENOUGH TO daunt any marketer: How do you come up with stories for dozens if not hundreds of personalized e-mail newsletter editions? The...
Tales From the Twilight Zone
Here at the Direct editorial offices we don't quite work 24/7, although it does feel that way sometimes. But we are thinking of you our beloved readers...
DR Ad Spending Soars in First Half
Direct response advertising is on a roll. DR expenditures totaled $2.96 billion during the first half of 2005, a 19.9% increase over the same period last...
Dell Takes One Hell of a Blogging
Type the phrase Dell hell on Google and the world's most popular search engine returns more than 2.4 million results. Type Dell sucks and almost 1.3 million...
Phishing Hits Banks
THERE'S GOOD NEWS AND BAD NEWS FOR BANKS ABOUT phishing, the scam in which identity thieves masquerading as trusted companies send out e-mail to induce...
99% Perspiration
GOODBYE AND GOOD riddance, summer. The Northeast was locked into a heat-and-humidity wave for much of the season. Weather reports teased blessed relief...
Clarification
ALC Data Management oversees a group of combined and enhanced Reliable/OfficeMax files (Listline, Sept. 15). Fasano and Associates manages a separate...
Rock Solid
WHEN BUILDING A house, you can proceed one of two ways: You can carefully lay out your home's design on a blueprint, consulting along the way with the...
Information, Please
Online media play a greater role in purchase decisions than television and print advertising, at least for certain products, according to a study from...
Data Do's and Don'ts
If you don't know where you are going, any road will take you there. Lewis Carroll Although this advice was originally intended for Alice in Wonderland,...
Return on Customer: Setting the Record Straight
AS MUCH AS WE RESPECT AND admire Ray Schultz for his balanced perspective and genuine reportorial talent, we have to differ with a few of the points made...
Is Brand Marketing Dead?
GROCERY STORES PROBABLY WERE THE FIRST TO SEE IT. Why buy that expensive, well-known brand of spaghetti sauce when you can get the store brand for less?...
In Your Face Is Losing Face
IF YOU'RE OLD ENOUGH, YOU REMEMBER WHEN THE POST OFFICE accused Playboy magazine of being obscene. (If you're contemporary enough, you wonder why Hugh...
«Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 124 125 126 127 128 129 130 131 132 133 134 135 136 137 138 139 140 141 142 143 144 145 146 147 148 149 150 151 152 153 154 155 156 157 158 159 160 161 162 163 164 165 166 167 168 169 170 171 172 173 174 175 176 177 178 179 180 181 182 183 184 185 186 187 188 189 190 191 192 193 194 195 196 197 198 199 200 201 202 203 204 205 206 207 Next»
