Dell Takes One Hell of a Blogging
Type the phrase Dell hell on Google and the world's most popular search engine returns more than 2.4 million results. Type Dell sucks and almost 1.3 million...
Phishing Hits Banks
THERE'S GOOD NEWS AND BAD NEWS FOR BANKS ABOUT phishing, the scam in which identity thieves masquerading as trusted companies send out e-mail to induce...
99% Perspiration
GOODBYE AND GOOD riddance, summer. The Northeast was locked into a heat-and-humidity wave for much of the season. Weather reports teased blessed relief...
Clarification
ALC Data Management oversees a group of combined and enhanced Reliable/OfficeMax files (Listline, Sept. 15). Fasano and Associates manages a separate...
Rock Solid
WHEN BUILDING A house, you can proceed one of two ways: You can carefully lay out your home's design on a blueprint, consulting along the way with the...
Information, Please
Online media play a greater role in purchase decisions than television and print advertising, at least for certain products, according to a study from...
Data Do's and Don'ts
If you don't know where you are going, any road will take you there. Lewis Carroll Although this advice was originally intended for Alice in Wonderland,...
Return on Customer: Setting the Record Straight
AS MUCH AS WE RESPECT AND admire Ray Schultz for his balanced perspective and genuine reportorial talent, we have to differ with a few of the points made...
Is Brand Marketing Dead?
GROCERY STORES PROBABLY WERE THE FIRST TO SEE IT. Why buy that expensive, well-known brand of spaghetti sauce when you can get the store brand for less?...
In Your Face Is Losing Face
IF YOU'RE OLD ENOUGH, YOU REMEMBER WHEN THE POST OFFICE accused Playboy magazine of being obscene. (If you're contemporary enough, you wonder why Hugh...
The Fine Art of Ed McLean
IT MIGHT SOUND BIZARRE TO compare a DM copywriter like Ed McLean with the novelist Nelson Algren. But McLean, who died in August at age 77, shared certain...
USPS: Young Consumers Like Direct Mail
Generations X and Y are just as likely to be reached by direct mail as their baby boomer parents, according to the U.S. Postal Service. Research commissioned...
Zero Tolerance
HOW SAD IT IS THAT WHEN CUSTOMER SERVICE MAKES HEADLINES, they're almost always negative. Take the rash of stories about Comcast that appeared in the...
Terminix Mailing Gets 3% Conversion
Pest-control firm Terminix Commercial has managed a 3% conversion rate from a direct mailing aimed at cross-selling existing customers new services and...
Get Some Perspective
AT A RECENT DATABASE marketing conference, several exhibits featured automatic or semi-automatic data mining systems. Each vendor claimed his or her approach...
LETTERS TO THE EDITOR
TWO FOR TOM I've been an admirer of Tom Collins' work for years, and I think The Makeover Maven is the best thing in Direct. I've always found Tom's analyses...
Rules of Virtual Thumb
ADVERTISING EXISTS TO help companies make money. That's it. There are no moral victories in marketing. Chances are you already know this, and you're pretty...
LISTLINE
NEW LISTS Plein Air Magazine Streamline Publishing Inc. has issued a list of 13,856 subscribers to Plein Air, a magazine for fine art collectors and artists....
Pay-per-Call Picks Up Speed
WHILE NO ONE WOULD SAY growth in pay-per-call search advertising is exactly explosive, the future got a lot rosier in the past six weeks. The business...
Zipcar Goes the Extra Mile
What does Matt Malloy have to do to get you out of that car today? According to Malloy, vice president of marketing for Zipcar, an up-and-coming car-sharing...
J. Crew Previews Growth Strategy
J. Crew has big plans for 2006. The high-end preppie apparel company expects to debut Crewcuts, a line of children's clothing for 2- to 8-year-olds. Offerings...
Clause by Clause, With Claws Out
AUGUST TRADITIONALLY IS a slow month for celebrations, so I hope alert readers recognized a rare opportunity to celebrate last month when Federal Trade...
Grounded or Airborne?
AT LUNCH THE OTHER day we listened, fascinated, as a group of prosperous businessmen discussed their frequent flyer miles strategies. One of the group...
DMers on an M&A Roll
Direct marketing mergers and acquisitions hit a record $18.3 billion in the first half of this year, a 30% increase over the same period in 2004, according...
Boom Times for CRM Tech
If the $10.9 billion marketers spent on customer management applications in 2004 didn't sate the appetites of vendors, fret not: By 2009, this market...
«Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 124 125 126 127 128 129 130 131 132 133 134 135 136 137 138 139 140 141 142 143 144 145 146 147 148 149 150 151 152 153 154 155 156 157 158 159 160 161 162 163 164 165 166 167 168 169 170 171 172 173 174 175 176 177 178 179 180 181 182 183 184 185 186 187 188 189 190 191 192 193 194 195 196 197 198 199 200 201 202 203 204 205 206 207 208 Next»
