Family Firm Makes Channel Switch
When Melani Bros. lost a critical source of telemarketing leads, it also lost $2.4 million in sales. But it recouped the lost revenue and then some by...
USPS Plays It Close to the Vest
The U.S. Postal Service's financial picture has been looking pretty good. There's no doubt the postmaster general has done a yeoman's job in keeping a...
Creative Capital
IN FINANCIAL SERVICES, YOU ALWAYS WANT TO SHOW THEM THE MONEY. BUT DO YOU show it to them in a way they expect, or try something new and different? That's...
Hey! I'm Talkin' to You
THE DIRECT RESPONSE INDUSTRY AGREED, AT LEAST A COUPLE of hundred years ago, that the key operative word for our messages is But have you noticed a not-so-subtle...
LETTERS TO THE EDITOR
DM's PROBLEM? NO PR The DM industry can sum up Gene Del Polito's Defend Yourself or Pay the Price (The Del Polito Letter, August) in a few words: lack...
LISTLINE
NEW LISTS Senior Internet Surfers and Retirees Data from surveys conducted on multiple Web sites and statistical models were used to build the Senior...
TIMELINE
Aug. 31, 2005 OLATUNJI OLUWATOSIN, currently serving a 16-month sentence stemming from his role in the Choice-Point data breach, could face an additional...
Self-Promotion by Jake
BEFORE TALKING ABOUT Jake Steinfeld's new book I've Seen a Lot of Famous People Naked, and They've Got Nothing on You! I should note two personal connections...
Zipcar Goes the Extra Mile
What does Matt Malloy have to do to get you out of that car today? According to Malloy, vice president of marketing for Zipcar, an up-and-coming car-sharing...
One Minus One
The dynamic duo of one-to-one is back with another book. Just as Don Peppers and Martha Rogers invented a philosophy, now they've come up with a metric...
The Rate Increases Are Coming!
When the U.S. Postal Service proposed a straightforward, across-the-board 5.4% increase in its 2005 rate case, you could have heard a collective sigh...
Can Web Cure Drug Marketing Ills?
PHARMACEUTICAL COMPANIES are taking flak on several fronts for the direct-to-consumer (DTC) advertising they've been doing for the last several years....
LETTERS TO THE EDITOR
LIST PROS DESERVE IT Bravo to Ray Schultz for his August Direct Hit column on National List Month. I agree, we list professionals are a rare breed and...
The True Price
MANY ORGANIZATIONS that start a marketing-literature management program make decisions based primarily on unit costs. After all, the easiest way to judge...
Thrills From a Latvian Law Firm
IF YOU'RE OLD ENOUGH TO REMEMBER WHAT WE FONDLY (AND erroneously) refer to as kinder, gentler times, you remember when television commercials were like...
Hiding in Our Rooms
GAS IS EXPENSIVE, TRAFFIC IS TERRIBLE, THE MOVIE theaters show only junk, parks are overcrowded, and going almost anywhere seems to cost more than you...
Dot-com Boom
THOSE WHO FOLLOW MEDIA SPENDING PATTERNS MAY BE in for a surprise. Four years after the dot-com bust, DMers are creating a mini-boom, according to Direct's...
Here Come the Registries Again
If The Federal Trade Commission says a national do-not-e-mail registry is unworkable and poses a major security threat to consumers using it, it stands...
Wheel and Deal
FOR MANY AUTOMOBILE DEALERS, E-MAIL MARKETING IS FAST becoming a communications vehicle that handles well. Infiniti of Coconut Creek launched an e-newsletter...
Searching for the Last Frontier
ACCORDING TO FABLE, THERE once was a princess so delicate that she knew when a pea had been placed beneath 20 mattresses and 20 feather beds upon which...
E-tailers Feel the Burn on Fraud
WHEN CUSTOMERS ALLEGE that their credit cards have been used fraudulently, retailers not issuing banks or card processors pay the lion's share of the...
Chain Uses Data to Pamper Guests
WHAT MORE CAN A HOTEL chain do for guests beyond providing them with fabled castles and secluded lodges in 44 locations? Ask Fairmont Hotels & Resorts....
LISTLINE
NEW LISTS Shade Tree Files Catalog customers who bought products and accessories for motorcycles, water sports and all-terrain vehicles are included on...
TIMELINE
Aug. 18, 2005 A former computer engineer for America Online was sentenced to 15 months in prison for stealing 92 million screen names and e-mail addresses...
First Advantage Gets the Word Out
First Advantage Corp. Has begun a more than 230,000-piece direct mail postcard and space campaign to promote its eight divisions to Fortune 1000 companies....
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