Beyond the Traditional
ONE OF THE GREATEST obstacles to successful direct marketing campaigns is the difficulty of obtaining accurate mail data. Many of these challenges can...
Catalogs the Ultimate Influencers
Not too long ago I was whipping through a Maureen Dowd column in The New York Times, expecting more hilarious commentary on the current state of affairs,...
Qwest Tweaks a Channel at a Time
PUNDITS SAY MULTICHANNEL marketing requires multichannel solutions. But Qwest Communications started with only one channel telemarketing when it implemented...
BlowSearch Takes Aim at Click Fraud
BlowSearch is a metasearch engine with a mission: to reduce the amount of automated click fraud on the Web, and make itself a strong midmarket search...
Survey Shows Credit Offer Glut
No wonder mailboxes are jammed. Credit card marketers sent out a record 1.4 billion direct mail offers during the first quarter, some 11% more than last...
TIMELINE
July 20, 2005 STRATEGIC MARKETING SOLUTIONS INC., a list brokerage firm specializing in conservative political and religious lists, filed for Chapter...
Everything to Offer, Nothing to Say
ONE OF THE GREAT MYSTERIES OF MODERN MARKETING is that advertisers will spend how much? half a million dollars? a million? on construction of a very elaborate,...
Magic Potion
TOP-NOTCH WEB SITE CONTENT IS LIKE HAVING JUST THE right necklace to go with an outfit. Terrific...if you can find it when you need it. Scholastic.com is...
DM Hiring on the Rise
The direct marketing job market is opening up again. Seventy percent of DM businesses plan to add staff during the third quarter compared with 66% that...
Northeastern Pushes Branding
IN A MOVE SOME MIGHT SEE AS unusual for academia, Northeastern University has turned to branding to create an image for the school and boost enrollment....
Will the Legitimate E-mailer Please Stand Up?
An ancient joke: Someone at the Louvre in Paris spotted Diogenes, carrying his lantern. Diogenes, what are you doing here? The answer: I'm looking for...
Call at Your Own Risk
IF YOUR BUSINESS DOES telemarketing of any sort, stop reading this and check your database immediately to see if it contains the name Ryan A. Swanberg....
We're Hiring
Looking for work? Go into database marketing. That's just one of the many gleanings to be found in Direct's 2005 database survey. More than a fourth of...
Black and White and Re(a)d All Over
The folks at Pantone Inc. have forgotten more color theory than I'll ever know, so when the results of their consumer color preference survey, which measured...
Ripe for the Picking
TELEVISION, MAGAZINES AND JUST ABOUT EVERY FORM OF media are bursting with fashion advertising targeting women in their tweens, teens, early 20s and 30s....
LETTERS TO THE EDITOR
GOOD READING I loved Katie Muldoon's recent column (Direct From Muldoon, May 1). It's smart to compare catalogs to compelling literature.Arnold HowardParagon...
FTC Proposes E-zine Relief
WEBSTER MIGHT NOT AGREE with the Federal Trade Commission's definition of the word But direct marketers now have every reason to be happy about it. The...
TIMELINE
June 14, 2005 INTERMIX MEDIA INC. agreed to pay $7.5 million over three years and discontinue distribution of its adware, redirect and toolbar programs...
CLARIFICATION
The article Retirement Services Firm Gets Personal (Database Marketing, May 1) neglected to mention that Financial Engines Inc. used Exstream Software's...
Goldstein Is 2005 List Leader
Deb Goldstein has been named the 2005 List Leader of the Year by the Direct Marketing Association's List and Database Council. Goldstein built IDG List...
Ask Why?
THESE DAYS BUSINESS owners are forced to act quickly to increase profits, create effective customer acquisition programs and reduce customer defection....
Ready to Rock and Broker, Too
Ladies and gentlemen, the Nixie Chicks. Nope, that's not a typo. The three-piece band, led by American List Counsel senior account manager Tom McCulloh,...
Vary the Dosage
THERE ARE MANY REASONS why growth in the pharmaceutical industry will slow to single digits for the first time in over a decade. The patents for numerous...
How to Slice a $4.6 Million Pie
The bricks have embraced the clicks. Retailers generated 5% or more of their total sales online last year in only 12 product categories. And by the end...
Legal (Un)ease?
YOU CAN'T DO THAT! We'll get sued! Trust me, you simply cannot use another company's trademark. The Can Spam Act doesn't apply, does it? If you don't...
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