Huggies Has Pregnancy Covered
Kimberly-Clark has a new relationship Web site that's designed to get its Huggies brand name in front of expectant mothers long before they have to make...
Try Personalization It Works
IT'S GOOD NEWS FOR THE NONprofit sector that the U.S. Postal Service's effort to restrict charities' use of the Standard Mail rate for personalized marketing...
Fruit of the Vine for Sale Online
WINE.COM'S BUSINESS IS built on a product requiring slow growth and constant nurturing. But in recent years its sales have looked less like a tender grape...
Chella Chases Abandoned Carts
Chella Professional Skin Care began selling its anti-aging solution on the Web in December 2003, about three months after the company itself was founded....
B-to-B Firm Gets a Few Good Leads
Carter & VerPlanck Inc. clearly is seeking quality, not quantity. The company generated three qualified leads for multimillion-dollar water treatment...
Pfaltzgraff Sets a Custom Table
TASTES IN HOME DCOR and entertaining are changing, becoming more eclectic and informal than ever. While Pfaltzgraff founded in 1811 and one of the oldest...
Merchandise Metamorphosis
SOMETIMES IT SEEMS AS IF TODAY'S MAIN CATALOG GROWTH strategy is, We'll just give them a lot more stuff to buy and watch the sales pour in. Would that...
HoneyBaked Ham's E-mail Recipe
IF EVER THERE WAS A MULTICHANnel merchant, it's the HoneyBaked Ham Co. The venerable firm sells home-style food through catalogs and over 300 retail outlets,...
Is Sony's Cyber-shot Ad Condescending to Women?
It could be argued very well, then, I will argue that Sony's ad for its Cyber-shot digital camera is just a bit sexist. I don't have any objection to...
Pursued by Jaguar
The Jaguar gets its name from yaguara, a South American word meaning the animal that kills in a single bound. If a jaguar does not nail its prey on the...
Pay-per-Call Clicks for Cruise Firms
ELEVATED KEYWORD PRICES IN the search engine market have led CruiseOne and Cruises Inc. to turn to pay-per-call advertising, where marketers pay for rings...
Doing What's Right for the USPS
THIS, LADIES AND GENTLEmen, is the 11th year the U.S. postal world has been considering legislative reform. At this point we're about where we left off...
Accelerated Analysis
THE NEED FOR SPEED HAS reached Hoffman Estates, IL. After relying for decades on a mainframe database with limited analytic capabilities, Sears Customer...
Stores Face E-mail Learning Curve
RETAILERS ARE BOTH BEHIND and ahead of the curve when it comes to e-mail. That's the conclusion of a new report from e-mail marketing services firm Silverpop....
DIYes or DINo?
SHOULD YOU MANAGE your list in house, or farm the job out to a list management firm? The size and scope of your file and your business are the deciding...
A Measure of Satisfaction
What's the Web worth to your company? Many marketers that sell through the Internet can rattle off their online sales. But is revenue alone the true measure...
Podmarketing
In his book The World Is Flat, Thomas Friedman describes how companies that haven't laid one strand of fiber-optic cable have benefited greatly from the...
LISTLINE
NEW LISTS Performance Plus The 16 enhanced Performance Plus lists identify consumers who recently received a new bank or retail credit card and made their...
Oodle Helps Buyers Search Local Ads
TWO TRENDS ONLINE SHOPPING and local search come together in Oodle.com, which aggregates local classified ad listings across a number of categories and...
False Negatives
Nothing brings to mind H.L. Mencken's old line that journalism is not an exact science like reading stories about your own company. For example, one competitor...
For Catalogers, Print Rules
Go figure. Print catalog sales remain the highest priority for most catalog companies. But just a minority intend to invest in increased mailing frequency,...
Pop Out to Get You
White #10 envelope. White #10 envelope. Jiffy Pak containing fold-out mailer with pop-up baby monkey and banana-flavored bubble gum. White #10 envelope....
DIRECT listline
NEW LISTS Cheryl & Co. 1-800-Flowers.com Inc. is offering the customer list from Cheryl & Co., its cookie and dessert gift division. Nearly 200,000 catalog...
The Multichannel Matter
When direct marketers began to use the Web, a question emerged: Who's responsible for it? Was it a technology project? Some companies came to that mistaken...
Good Company
According to rock folklore, Keith Richards once responded to a heckler in a club by breaking his guitar over the guy's head. That may have been effective...
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