Look Out, McDonald's. Who Needs You?
Those phony e-mail offers are sliding in a direction I like: Food. Meals. Gourmet dinners. Somebody has recognized the universal truth: The way to a sucker's...
RSA Locks In E-mail Effectiveness
When it comes to e-mail campaigns, little things like personalized greetings mean a lot, and big things like original photography and strong subject lines...
Direct Deposit
Data is a lot like money. If you have it and you can access it, it's a wonderful thing. But if you don't have it, or you have it but can't get to it when...
Wine DMers Ready to Uncork New Markets
Wine marketers are gearing up for another round of fights following the U.S. Supreme Court decision May 16 that found bans against direct sales by wineries...
Getting More Intimate
Everyone knows that Google, Yahoo!, MSN and Ask Jeeves are in a race to index the whole Web. In a sense, they want to be the Swiss Army knives of search,...
News briefs/directmag.com
5/17 TWO DIRECT MARKETING FIRMS shut down in 2003 by the Commodities Futures Trading Commission settled Federal Trade Commission charges that they misled...
Charming Shoppes Buys Crosstown Traders
Charming Shoppes Inc. agreed to acquire direct marketer Crosstown Traders from J.P. Morgan Partners LLC last month for $218 million in cash. Charming...
I'm Tired!
As of this writing, the finale of season three of The Apprentice is less than a week away. Soon the world will know which candidate gets the honor of...
CharterAuction Alleges Click Fraud
Nate McKelvey believes he has hold of a smoking gun and no one in authority is interested. Specifically, the founder and CEO of executive air service...
Masters of Our Domains
News item: The Internet Corporation for Assigned Names and Numbers (ICANN) has approved several new Web site domain names. Standbys such as .com for commercial...
letters to the editor
GIVE 'EM A REASON As a copywriter, I don't think a communication can ever be too copy heavy. People don't read or not read copy based on its relative...
Hanging Its Hopes
Best Buy is testing oversize door hangers to promote its Reward Zone customer loyalty program. A 500,000-piece trial began in April in Minneapolis (the...
The Case for Blogging
Most advertising, marketing and public relations professionals know a blog short for Weblog when they see one. But many are skeptical about actually using...
So Why Come to Portland?
Tourism ads present a special challenge. They must sell both the sizzle and the steak in a limited space. The sizzle is the glamour and excitement of...
You Ain't Seen Nothin' Yet
Recently the U.S. Postal Service filed a request for higher rates with the Postal Rate Commission. The postmaster general is on record saying the USPS...
How to Verify Deliverability
Building and maintaining a business-to-business house file can be daunting. The task is compounded when a company has many different databases with no...
Data by Design
More isn't always better. These days direct marketers have oodles of data to choose from, but finding usable information can be a challenge. Experts suggest...
A Golden Opportunity
Most people view taxes, phone bills, utility bills and death as immutable forces. But many of them wouldn't think for a moment of ever doing anything...
More Than Just a New Name
The latest incarnation of Carlson Hotels Worldwide's loyalty program features more than a name change. Yes, it's now part of Goldpoints Plus, parent firm...
Lost in Mis-Fortune City
Somewhere around 1997 or 1998, a bright young guy named Donald Bond put together my Web site www.herschellgordonlewis.com. To both him and to me, it was...
DIRECT listline
NEW LISTS HealthSaludUSA A 9.8 million-record database, enhanced with more than 400 consumer selections, has been introduced by HealthSaludUSA Inc. The...
The Fall of Listworks
Listworks Corp. Inc. vanished one cold afternoon in February but the events leading to its demise actually took more than a year to unfold. And the impact...
Catalog Age Becomes Multichannel Merchant
Once upon a time, catalogers sold through catalogs, and retailers sold through stores. But most companies are now channel-agnostic. They realize that...
Speakeasy Tries to Connect With Small Businesses
Speakeasy, a developer of Internet-based telecommunications systems, is hoping a 300,000-piece mailing it launched in April will perform as well as one...
Cott Systems' Mailing Targets County Clerks
A longtime manufacturer of government record-keeping materials has begun a direct mail campaign for an automated land-records management system. Cott...
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