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NEW LISTS Health Product Buyers Some 2.8 million purchasers of health-related products and services are on Lifestyle's Health Awareness Internet Buyers...
It Just Makes You Wonder
Any businessperson worth his or her salt knows it costs more to find a new customer than to keep an old one. The more customers you retain, the better...
Postal Intelligence
It's here at last, after months of speculation. The U.S. Postal Service has filed a rate case, and it's a mild one as such things go: a 5.4% increase,...
Opening Lines
Last night I dreamt I went to Manderley again. It seemed to me I stood by the iron gate leading to the drive and for a while I could not enter, for the...
News briefs/directmag.com
4/14 Mississippi lawmakers were in an uproar at deadline over the apparent lapsing of the state's do-not-call law. THE MISSISSIPPI TELEPHONE SOLICITATION...
Where Is Trigger Now That We Need Him?
The late Roy Rogers billed himself a King of the cowboys. Nobody ever asked, When was the coronation ceremony? Who appointed you monarch? Does that mean...
Getting Noticed
Ever spend much time with an IT professional? Contrary to popular myth, not all of them are completely lacking in social graces. And many even have interests...
Marketing in Red Sox Nation
When Sam Kennedy spoke at the MIT Sloan CMO Summit in Cambridge, MA recently, he realized quickly that he was preaching to the choir. Not only were his...
Hold Off the Cheers
Examine the format of the direct mail pieces you send out, lobby your congressperson and don't be lulled into a false sense of security about this postal...
Beau Ties Knots Up a Catalog Niche
Since mailing its first catalog in April 1993, Beau Ties Ltd. has grown from a retirement-years diversion into a $2 million-a-year business. The Middlebury,...
WYCC Reaches Out to Donors Online
With three months still to go in the fiscal year, Chicago's WYCC-TV20 has raised 30% more revenue online in 2005 than in fiscal 2004. The PBS affiliate...
Senate Pressures Data Firms
Regulation of consumer information may be closer than we think. The number of bills introduced in Congress to oversee the compiling industry continues...
Office Depot's Multichannel Challenge
You can't win today's race with yesterday's car. Formula One racing great Emerson Fittipaldi said it, and Monica Luechtefeld, executive vice president...
ABA Mulls Direct Mail Trials
The American Bar Association is considering testing direct mail and telephone scripts that strongly encourage credit card payment to boost membership...
Lego Builds on Customer Experience
Lego wants to sell more than colorful plastic building bricks. It wants to offer an experience of playful learning. Of course, the problem is that telling...
They Want Mail
Why don't more companies mail to the Hispanic market? It's a Catch-22, says Rich Mercado, senior account manager at Madison Direct Marketing. They're...
Back to School With Kellogg
What are the first items to get cut from corporate budgets during an economic downturn? Let's ask one of the nation's top business schools for the answer:...
Warm, Cozy and Comfortable
A few years ago I had the privilege of discussing sales with IBM's general manager for the healthcare sector. After acknowledging that IBM was neither...
CDW Cracks the Federal Code
If you're moving into the government market, be sure your representatives understand their audience. If you've got the Pentagon's [office of the CIO]...
Pitney Bowes Acquires Assets From Fala
Pitney Bowes Inc. has acquired selected mail stream and presort assets of Fala Sorting Services Inc., a subsidiary of Fala Direct Marketing Inc. for undisclosed terms. The assets of FSS, which provides commingling and presorting services for mailers in greater New York will be integrated with the Pitney Bowes, mail services operations. ...
Combo Platter
A question every direct marketing enterprise faces is whether to use in-house or outsourced creative. There's little doubt the desire to reduce costs...
Grilling on the Hill
Even before the first witness was called, members of the U.S. House of Representatives were lining up to take shots at the compiled data industry during...
Opposites Attract
At times, creative and production professionals probably feel like they're from separate universes, divided by a common language of specs, deadlines and...
Smith on the Hot Seat
Is a year's worth of credit monitoring enough for victims of identity theft? That question was debated during a contentious exchange between Derek V....
Schumer Pushes for Expanded FTC Role
How would you like more power? That, in so many words, was Sen. Charles Schumer's question to Deborah Platt Majoras, chairman of the Federal Trade Commission....
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