PUBLIC OUTCRY
Maybe you're an avid fan of Charlie Rose. Or perhaps Curious George holds more sway in your home. Either way, Eight/KAET wants to connect with you. The...
Get to Know DMFA
WHAT Direct Marketing Fundraisers Association MEMBERSHIP About 300 nonprofits and vendors in New York, Boston and Washington. Board members include executives...
The Sagebrush Solution
Some things in Nevada never change. Death Valley has great natural beauty and stultifying heat. Wisenheimers persist in describing Red Rock Canyon as...
Privacy Crackpots Are at It Again
Just when you thought the privacy crackpots couldn't get any wackier, they call for a contraption that would kill the Internet economy as we know it: a national do-not-track list....
Social Capital
Hey, big spender! Wanna spend some time with me... online? More and more, financial services marketers are using viral video and other social networking media...
Start Talking
What should business marketers do when confronted with a voice-mail greeting? After a bit of investigation, I didn't find much. Voice-mail marketing is nowhere as a discipline. As far as I can tell, no one seems to be talking about it. No one's researching it, setting up tests, or figuring out best practices....
Widgets? They're Easy
Staples has an button for you. In fact, it has several. There's the one that's been featured in its print and television ads since 2005. There's also...
Bidart & Ross Gets In the Mail
Investment consultants Bidart & Ross decided last year to stop making cold telemarketing calls to drum up leads for its advice about corporate 401(k)...
Another So-So Effort From Dell
Michael Dell of Dell Inc. (formerly Dell Computer) doesn't need my help. In the latest Forbes 400 list, he was rated the ninth-richest man in America....
Fetch! Good Site!
Anyone who's ever owned pets knows how tough it can be to get them to do what you want. Likewise, online marketers occasionally have a hard time helping customers find the products they're looking for on their sites....
Letter to the Editor
BEING DIFFERENT ISN'T ENOUGH Todd Sullivan (Letters to the Editor, October) believes Dyson's vacuum cleaners being is reason enough for consumers to want...
The Write Stuff
Did you know your customers and prospects are getting hit with about 3,000 advertising messages a day? This barrage of noise is making it hard for anyone...
Tidings of the Post-Holiday Season
Jan. 1, 2008 To: All Employees From: J. Fred Muggs, Merchandise Coordinator, B.S. Pulley Department Stores Re: Reducing merchandise returns Thank you...
Listline
Those named on this file used credit cards to make purchases at a national retail chain store. The count for the last 12 months is 516,245. Customers work in small or home offices; about 75% are women. The average sale was $65....
Dear Friend
Some marketers think that people without credit deserve whatever they get, and they prove it by treating them like marks. They offer mortgages with variable rates, and credit cards with all kinds of sneaky add-ons....
I Dub Thee - Sir Charge
The American Independent Truckers Association reflects the greed and cynicism blanketing business and industry today. Its published philosophy states baldly, with questionable grammar: “If you are brokering your own freight, you are losing money if you are not assessing a fuel surcharge. Everyone else is applying it, why are you giving up your money?”...
A Corny Idea
If you had the man considered the world's first popcorn chef in your employ, what would you do? Dale and Thomas knew the answer was obvious make him a...
Oh, Grow Up
If you want to grow your enterprise, look within. That's the message from Robert H. Bloom in The Inside Advantage: The Strategy That Unlocks the Hidden...
Screen Scene
“Today's stable and profitable subscription TV services are facing new competition from online and mobile entertainment services,” said In-Stat analyst Gerry Kaufhold in a statement. “The very nature of what consumers call ‘entertainment’ is undergoing a profound change...
Paying Off
Marketers are using more sophisticated metrics to determine the ROI of their cross-channel campaigns. But for many, keeping track of data across their...
Calling All Web Analysts
Is help out there for marketers looking to take the first steps into online analytics? Yes, up to a point, according to a new study from Forrester Research...
A Bigger Bang
Congratulations! You are wisely spending your marketing dollars on single campaigns, and the results show it. But are you looking at the big picture?...
Trail Mix
Not everyone goes to Nevada just to play the slots. Some go there to golf, others to kayak. And the Nevada Commission on Tourism (NCOT) is reaching out...
Ho-Ho or Ho-Hum?
Up on the laptop, Click, click, click. Some missives inspired sales, While the others didn't stick. The holiday party season is upon us. This year impress your guests with gourmet delights from GourmetFoodMall...
Channel Booster
The results are in and once again, return on investment from e-mail is astronomical compared with other direct marketing channels. But a drastic shift...
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