Now What?
The combination of unlimited choice and the ability to find anything and everything quickly has shifted the power from direct marketers to their customers....
Expense Report
Most businesses don't know how much they spend on printing because these costs often are bundled with other expenses or buried in departmental budgets....
Cyber Stumping
In case you missed it, something very interesting happened in December at Barack Obama's rally in Columbia, SC. A viral marketing event broke out. The...
Engaging Consumers
In the past, most direct marketers followed the axiom Keep it simple, stupid. These days progressive DMers offer consumers a breathtaking array of options...
Red Zone
Viral marketing and search is helping Internet radio station MyREDLounge.com find an audience for its jazz, swing and blues format. The station debuted...
Letters to the Editor
PCH DEAL SETS DANGEROUS PRECEDENT I read Ray Schultz's January editorial about being a minutes before reading the article regarding Publishers Clearing...
NEW LISTS
National Smokers Survey Responders A list of 2.7 million smokers who participated in a national online survey of smoking habits and preferences. More...
These Goose Eggs Are Brass, Not Gold
We're in the middle of an epidemic. The force-communication goose that's supposed to lay golden eggs e-mail is laying so many brass eggs that when we...
It's Your Reputation, Stupid!
If there's one concept traditional direct marketers have had trouble grasping, it's e-mail reputation and how it affects deliverability. The reason? It...
Listline
Those named on this file used credit cards to make purchases at a national retail chain store. The count for the last 12 months is 516,245. Customers work in small or home offices; about 75% are women. The average sale was $65....
Dear Friend
Some marketers think that people without credit deserve whatever they get, and they prove it by treating them like marks. They offer mortgages with variable rates, and credit cards with all kinds of sneaky add-ons....
I Dub Thee - Sir Charge
The American Independent Truckers Association reflects the greed and cynicism blanketing business and industry today. Its published philosophy states baldly, with questionable grammar: “If you are brokering your own freight, you are losing money if you are not assessing a fuel surcharge. Everyone else is applying it, why are you giving up your money?”...
A Corny Idea
If you had the man considered the world's first popcorn chef in your employ, what would you do? Dale and Thomas knew the answer was obvious make him a...
Oh, Grow Up
If you want to grow your enterprise, look within. That's the message from Robert H. Bloom in The Inside Advantage: The Strategy That Unlocks the Hidden...
Screen Scene
“Today's stable and profitable subscription TV services are facing new competition from online and mobile entertainment services,” said In-Stat analyst Gerry Kaufhold in a statement. “The very nature of what consumers call ‘entertainment’ is undergoing a profound change...
Paying Off
Marketers are using more sophisticated metrics to determine the ROI of their cross-channel campaigns. But for many, keeping track of data across their...
Calling All Web Analysts
Is help out there for marketers looking to take the first steps into online analytics? Yes, up to a point, according to a new study from Forrester Research...
A Bigger Bang
Congratulations! You are wisely spending your marketing dollars on single campaigns, and the results show it. But are you looking at the big picture?...
Trail Mix
Not everyone goes to Nevada just to play the slots. Some go there to golf, others to kayak. And the Nevada Commission on Tourism (NCOT) is reaching out...
Ho-Ho or Ho-Hum?
Up on the laptop, Click, click, click. Some missives inspired sales, While the others didn't stick. The holiday party season is upon us. This year impress your guests with gourmet delights from GourmetFoodMall...
Channel Booster
The results are in and once again, return on investment from e-mail is astronomical compared with other direct marketing channels. But a drastic shift...
Social Capital
Hey, big spender! Wanna spend some time with me... online? More and more, financial services marketers are using viral video and other social networking media...
The Sagebrush Solution
Some things in Nevada never change. Death Valley has great natural beauty and stultifying heat. Wisenheimers persist in describing Red Rock Canyon as...
Privacy Crackpots Are at It Again
Just when you thought the privacy crackpots couldn't get any wackier, they call for a contraption that would kill the Internet economy as we know it: a national do-not-track list....
Start Talking
What should business marketers do when confronted with a voice-mail greeting? After a bit of investigation, I didn't find much. Voice-mail marketing is nowhere as a discipline. As far as I can tell, no one seems to be talking about it. No one's researching it, setting up tests, or figuring out best practices....
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