Schumer Pushes for Expanded FTC Role
February 15 ChoicePoint announces that it sold 145,000 consumer data records to scam artists. February 25 Bank of America says tapes containing credit...
The Data Dozen
Count 'em: There have been 10 pieces of data-related legislation introduced this year, and two promised. Here's a listing: 1. Social Security Online Privacy...
FedEx Delivers to Customer Touch Points
FedEx is looking to both operational and relationship touch points to drive customer loyalty. Operational touch points like phone conversations, online...
News briefs/directmag.com
3/16 THE NEIMAN MARCUS GROUP INC. said it was exploring a sale of the company and that it had hired Goldman Sachs & Co. as its financial adviser. Neiman's...
Take Me Out to the Mail Game
A friend outside of the DM industry asked me recently if the New England Patriots' Super Bowl win or the Red Sox's World Series victory had any impact...
GM Uses Web to Give Itself a Voice
General Motors Corp. is using the Web to build relationships with car buyers and increase consumer conversation about its vehicles. General director of...
Taking the Bill Me by the Horns
This issue, I solicit your pity for a catalog recipient. She's a first-year legal associate, has student loans stretching beyond the horizon and is now...
No, It's Mine!
I'll never forget my first lesson in business-to-business mailing lists. After seven years at Book-of-the-Month Club, I moved over to Ziff-Davis to market...
letters to the editor
OUT OF STEP? I'm glad Tom Collins isn't in charge of makeovers on shows like The Swan his results would look worse than His contestants would be stripped...
Don't Cut All the Carbs
The low-carb diet craze is losing momentum. Unfortunately, this is not the case in the business world. As companies realize the spectrum of benefits associated...
Medicinal Benefits
Direct-to-consumer advertising has become a major tactic for pharmaceutical brand marketing, accounting for an estimated 12% of 2003's overall promotional...
Mind Your Business Database
Son, there are two kinds of people in this world. Those who like chunky peanut butter, and those who eat creamy. I uttered these profound words to the...
Time for Another Look at Universal Order Entry
The list industry has been plagued for decades by the lack of a uniform order entry and invoice structure that would benefit all brokers and managers....
DIRECT listline
NEW LISTS Selective Health Plans More than 330,000 postal and e-mail records for members of Selective Health Plans are available. These individuals requested...
Getting Started
It's a big step for marketers to open up their packages to the many offers vying to be inside. Usually a DMer puts its list up for rental and based on...
Consumers Are Toast
Sometimes it pays to forget the hype about one-to-one marketing and look at the reality. Yes, consumers have more choices than they did 20 years ago....
Chelsea & Scott Boosts Sales, Saves Money With E-Catalogs
Who says recycling is a chore? Online marketers of all sizes are embracing catalog recycling by putting their books up on the Web site as well as in the...
Hot Tip: It's the Research, Stupid
"I don't get it. We're using the Most Fantastic Analytical Wonder Ever Devised Software, Clever Consul-tants Unlimited and Miracle-In-a-Box Databases....
RosettaStone Ad Gets a B in DM Language
This ad for Rosetta Stone language courses is a puzzle. It surely was not devised simply as a brand-building ad, since no one walks into a language instruction...
Truth or Consequences? Yeah, Sure
The e-mail is typical: Fast acting wrinkle reducer. Try it free. Click here. OK, I clicked here. On comes a video with someone named Lori Bacca, Age 44,...
The Bogeyman Doesn't Wear Brown
Washington is a rumor mill. Sometimes the rumors have a thread of truth to them; many times they don't. In Washington postal circles, the differences...
The Apprentice Is CADM's Keynoter
Bill Rancic, winner of the first season of NBC's The Apprentice, will be the luncheon keynote speaker at Chicago Direct Marketing Days April 7-8 at Navy...
Shiny Trinkets
Talk about putting the fear of God into someone. And by the U.S. Postal Service, no less. I recently received a mailing from the nonprofit Food for the...
Perhaps They're Hoping to Post Bail?
News item: The 9th U.S. Circuit Court of Appeals has upheld a prisoner's right to receive direct mail solicitations and catalogs. The ruling stemmed from...
Proximity Wins Caples Best in Show Twice
For the first time in the John Caples International Awards' 27-year history, two best-in-show honors were given and both to Proximity agencies. Proximity...
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