letters to the editor
WEIGHING IN ON OUTSOURCING How I wish Ray Schultz was correct in his sunny evaluation of overseas telemarketers (Direct Hit, February). I have welcomed...
Race for Donors
In raising money for a team of 3,000 scientists working to improve treatments for cancer patients, marketers at Cancer Research UK have what one might...
A Choice Strategy
Ask any four marketers what customer relationship management means to them and you're likely to get four completely unique answers. We know because we...
News briefs/directmag.com
3/1 The SEARCH ENGINE MARKETING PROFESSIONAL ORGANIZATION (Sempro), Palo Alto, CA, elected a board of directors comprised of eight new members and re-elected...
Reunion.com Brings Users, Landing Pages Together
Analysts say everyone's contact list decays by about 30% a year due to the obstacles that separate people. Big events like divorce, death, relocation...
Mailing o' the Green
Some environmental groups are stepping up their efforts to get catalogers to used recycled paper. But it's easier said than done. In January, San Francisco-based...
It's All in the Package
I started my direct mail career as a package insert broker. Names Unlimited, a very large firm, picked me because I was the low account executive on the...
Hotel's Loyalty Program Pays Off
Stephen Moore's moment came at Las Vegas' Treasure Island casino, one of the properties he runs as vice president of loyalty marketing for MGM Mirage....
SBC Ad Doesn't Have a Leg to Stand On
When I put more copy in some of my makeovers than my anti-copy readers think I should, they may wonder if I'm just doing it to get their goat and draw...
Pore Data Hygiene
As Chris Duello tells it, medical doctors were responsible for bringing The Face & The Body Day Spa to database marketing. Ever more powerful products...
Taking Care of Business
Last year you probably heard and read a lot about postal reform some of it from me. It's been described variously as a vital renewal of our nation's commitment...
DIRECT listline
NEW LISTS PalmOne PalmOne Inc. has brought four files to the market. The PalmOne at Home enhanced master file identifies more than 1.5 million handheld...
The Enron of Privacy?
I forget which privacy scandal it was. But the offending list company invited reporters in, and proudly showed them the heavily locked doors to the computer...
A Mild Collection of Ruminations
Spring cleaning time emptying the dregs from the Cynicism-Builder Collection. For starters, a suggestion to publications whose subscription promotions...
Less Is More
E-mail marketing is under siege again, with new moves by spammers clouding the medium's prospects as a trusted information resource for consumers. Spamhaus,...
Do-Not-Call Confusion
The Federal Communications Commission proposed earlier this month that Phoenix-based Dynasty Mortgage LLC forfeit $770,000 for alleged violations of the...
Engines Step Up Local Search Efforts
While search engine marketing may be a key tool for large companies, there's still many smaller operations that don't have an e-commerce site. At the...
DM Sales Up 9.4% in Fourth Quarter
Direct marketing revenue was up for the sixth consecutive quarter in a row, according to the Direct Marketing Association's Quarterly Business Review,...
Strasser Defends Escrow Rate Case Filing
Even though the U.S. Postal Service has generated $143 million in net income to date in fiscal 2005, CFO Richard Strasser defended its request for a $3.1...
People in the News
Steve Odland has accepted a position as chairman and CEO at Office Depot Inc., where he was also appointed as a member of the board of directors. Neil R. Austrian who served as interim chairman and CEO will continue to serve on the company's board of directors, as chairman of the finance committee. ...
Living in the Postwar World
A post-spam world suggests the demise of spam, right? Wrong. I doubt we'll ever see that, despite what some industry luminaries have said. After all,...
News briefs/directmag.com
2/15 Printing firm TRANSCONTINENTAL INC., of Montreal, acquired JDM Inc. for $85 million in cash and $2 million in working capital. JDM, which consists...
Praising Franklin
We've all had a few laughs about Ben Franklin making the DMA Hall of Fame after more than 200 years. Dave Florence, the other 2004 inductee, has been...
Poor Offshoring Choices Can Be Costly
The financial benefits of establishing a call center overseas are considerable: Published sources claim setting one up in India can save a marketer $50,000,...
Getting to Know Them
When ESRI got a better fix on its customers, it merely was practicing what it preaches. The Redlands, CA company sells global information software, which...
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