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We've recently endured the reappearance of the 17-year locusts. They emerge from wherever, flying all over the place, devouring plants, then dying ignominiously....
Making Contact
This is the conclusion of a three-part series on the fundamentals of a successful database marketing program. The first two articles, Getting Ready and...
A Cataloger's Guide to Blogs and Wikis
Blogging already is old news and you haven't even started yet; the latest buzzword is Not really sure what either term means and what they possibly could...
E-mail List Auditing Service Planned
Efforts are under way to launch an e-mail list auditing service to ensure addresses released for rental comply with the Can Spam Act. Media auditing giant...
DIRECT listline
NEW LISTS Vermont Country Store Enhanced Etech ethnic information and Experian InSource data were overlaid on the Vermont Country Store's master file...
Blue's Clues
I have to admit I'm hesitant about writing this issue's column. Typically, this space has about a month's lead time between when I write my sterling prose...
Catalogers Told: Go Multichannel
If catalogers want to grow, they need to redefine themselves as multichannel marketers. That was the message Michael Petsky, CEO of New York-based direct...
Oh, Those Little White Envelopes
Do good things really come in small packages? For retailers, the answer may be a resounding once they have a chance to tote up their first quarter financial...
What's Working
Like their consumer counterparts, business-to-business marketers are finding they need a variety of tricks in their arsenal to run a successful campaign....
Sojourners Uses E-mail to Create a Best-seller
Most of the best-selling books that mix religion and politics have come from the religious right. But that reign was challenged in January when God's...
letters to the editor
NO REWARDS, THANK YOU I am making copies of Herschell Gordon Lewis' column (Curmudgeon-at-Large, January) and returning them in the postpaid envelopes...
The Kenny Rogers School of SEM
When Michael Sack wants analogies to describe the search marketing industry, he reaches out to Wall Street or Las Vegas: Both places where they take money...
CLARIFICATION
A story on Integrated Research's electronic marketing campaign (Direct, February) overstated the number of leads the company generated using Tech-Target's...
Restoration Hardware Restores Itself
Restoration Hardware is looking forward to a year of profitability after spending four years repositioning the brand. The company opened its first store...
Happy Kids Productions Gets Targeted
Happy Kids Productions is hoping a more targeted mailing schedule and partnerships with well-known brands will help it increase revenue by 10% to 15%...
Appleseed's Profiles Kate
A research study of 800 women over age 50 last year helped clothing cataloger Appleseed's create a profile of its customer base: A baby boomer woman it's...
Winning Combination
The pairing of digital printing technology with sophisticated data processing promises great possibilities for producing customized, targeted direct marketing...
United They Stand
Married couples will tell you it can be a challenge managing a relationship with one person. But imagine if there were 299,998 more folks in the equation....
Vocus Switches to DM, Triples Leads
A Maryland-based provider of public relations management software generated three times more leads than before by switching to a nearly all-direct marketing...
Will You Just Stand By and Watch?
OK, I'm not embarrassed to admit that there are aspects of the postal world that are less than enthralling. Some, in fact, are downright mind-numbing....
Multichannel Treatment
Healthcare media firm LifeMed Marketing began its first direct mail campaign this month, a co-op package sent to 2.5 million diabetics. The mailing is...
Jayme Wins Again
A direct mail piece written for Utne magazine by Bill Jayme in 1984 has bested its toughest competitor and remains the magazine's control. The piece,...
Lots to Shout About From Our Silent Auction
Did you lose out on picking up the perfect gift for that very special direct marketer at the Direct Marketing Association's silent auction? Fret no longer!...
The New Advertising-DM Connection
In advertising and marketing circles, a divide always has existed between image advertisers and direct marketers. The methods they use to increase market...
Surge of Support
Heavy media attention coupled with technology that can quickly process online donations contributed to windfalls for several charities raising money for...
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