Getting Ready
This issue, Direct begins a three-part series on the fundamentals of a successful database marketing program....
Liner Notes
Vacation.com helps travel agencies send custom mailings...
Communications Breakdown
Over a third of DMers polled say vendors don’t always understand their business...
DIRECT Listline
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Child's Play for KinderCare
Learning services firm improves its direct mail targeting...
Call Center Agents Take Control
Dutch financial firm relies on modeling—and empowerment...
Financial Services: Making Change
CRM and an enterprisewide database enable MainSource to shift its focus to serving multiple customer needs ...
Direct Mail: Saluting a Hero
Great account management is the key to great direct mail creative...
Call Center Technology: Image on the Line
Reinforcing brand essence can be part of any contact center strategy...
SEM From A to Z
Nowhere in all of marketing is there a more misunderstood word than "optimization" (as in search engine optimization). The term originated from the practice of modifying HTML on Web pages to increase "crawlability." But it largely was replaced by "search egnine marketing" as search became more of a marketing and advertising function than a responsibility of tech departments. ...
Catalogs Influence Online Spending: Study
USPS touts value of Standard Mail marketing as a Web driver ...
When to Send E-mail
Smart postal mailers carefully plan their campaigns, taking both season and day of week into account. So should e-mailers, say executives from UAL Loyalty...
American Home Shield Boosts Prospecting
Client profiling helps home warranty marketer find good customers...
DIRECT Listline
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DM Research: Prospects Look Good
Direct's annual forecast survey shows profits, acquisition spending up...
Home Equity DMers Urged to Mail More
Study suggests high-volume mailers that use tailored messages do better ...
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