Data for Dollars
Looking for something valuable to sell? Try looking within at what you know. The Official Get Rich Guide to Information Marketing (Entrepreneur Press),...
And the Winners Are
As I type this, the lights have just flickered out in my jack-o'-lantern, which means it's time to pore over the holiday catalogs. Between Labor Day and...
Those Wacky COOs
Is there a school somewhere teaching chief operating officers how to come up with zany marketing ideas? I once worked for a small business-to-business...
PRIMARY CARE
A patient waiting in a cold, crowded doctor's office might not feel particularly chatty. But she's likely to feel a lot more friendly seated at her computer...
Community With Characters
If you love or chances are you've visited one of the endless Web sites devoted to the shows. Perhaps you've even blogged about what might happen next...
The Search/Offline Alliance
Marketers have many search options — social, personalized, vertical, video and universal search among them. But while it's important to decide which of these make the most sense for your business, it's a mistake to focus on search alone....
Bank of America: Used Car Dealer?
They say money can't buy love. Apparently it can't buy perfect advertising either. Earlier this year Bank of America bought U.S. Trust for a tidy $3.3...
Void and Without Form
The Direct Marketing Association's press releases reveal its penchant for approaching industry developments with a mixture of cautiousness and corporate-speak....
Cleaning Up
Flip on the TV late at night and take a look at the infomercials vying for your attention across the cable spectrum. Many of the spots look like they're...
BIGGER, NOT BETTER
I believe the DM press has a rather myopic vision of the list business with its continued focus on a handful of major firms. It's a mistake to characterize...
A Direct Visit From St. Ridic-o-las
'Twas the night before Christmas, and Santa, nonplused, Took a look at his marketing, sighed, and then cussed: What's with all these strange upstarts?...
Prime Rating
Consumers are entitled by law to a free annual credit report. But there's another way of learning where they stand: Sign up for DirecTV. ...
Nissan Heads North
After four years of getting response rates as high as 10% in the United States, Nissan North America Inc. has exported its customer-retention direct mail program to Canada....
Bear Market
Direct marketers are spending a little more. They're focusing on existing customers and mailing to in-house lists. So things should be looking good, right?...
Listline
NEW LISTS National Arbor Day Foundation Give-a-Tree Donors This is a list of those who bought greeting cards and had trees planted in national forests...
Happy, Happy
We have a pat answer for anyone who wishes us Happy New Year on Dec. 31: What is happy about it? Yes, we're paraphrasing Damon Runyon. But Runyon makes...
E-mail for Unmentionables
While most business-to-consumer marketers are figuring out how best to augment holiday sales with e-mail, Bare Necessities is leading with it....
Leaving Us Flat
Through the years, Direct has received a variety of odd items as direct response promotions, including a red delicious apple sent via priority services...
DNC Registrants Ready to Renew
The Federal Trade Commission has, for the time being, decided not to drop names from the National Do Not Call Registry after the initial five-year registration...
Get to Know HVDMA
WHAT Hudson Valley Direct Marketing Association MEMBERSHIP 51 corporate members (including agencies, lettershops and mailing list vendors)and 29 individual...
Political Suppression
Shaun Dakin wants to give politicians a taste of their own medicine. Dakin, a database marketer, was once a volunteer political telemarketer. In 2006...
Swim, Don't Sink
If you want to be a big fish in a small pond, you need to make a splash. In her new book “Riches in Niches — How to Make It Big in a Small Market” (Career Press), Susan Friedmann details how to become what she calls a “nichepreneur,” someone who's positioned him or herself as an expert in a specialized area. ...
Letters to the Editor
I had an experience similar to the one Beth Negus Viveiros described in her column (Pushing the Envelope, September)....
Funky, Flirty, Loud and Lemony
Today everyone has multiple storefronts. There's your catalog cover, your Web site home page, and, if you're a brick-and-mortar retailer, your physical,...
Do You Do It?
A Bill Me Later/Ipsos Insight survey found that more than 12 million Americans admitted to shopping online while on work-related conference calls....
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