A Corny Idea
If you had the man considered the world's first popcorn chef in your employ, what would you do? Dale and Thomas knew the answer was obvious make him a...
Oh, Grow Up
If you want to grow your enterprise, look within. That's the message from Robert H. Bloom in The Inside Advantage: The Strategy That Unlocks the Hidden...
Screen Scene
“Today's stable and profitable subscription TV services are facing new competition from online and mobile entertainment services,” said In-Stat analyst Gerry Kaufhold in a statement. “The very nature of what consumers call ‘entertainment’ is undergoing a profound change...
Paying Off
Marketers are using more sophisticated metrics to determine the ROI of their cross-channel campaigns. But for many, keeping track of data across their...
Calling All Web Analysts
Is help out there for marketers looking to take the first steps into online analytics? Yes, up to a point, according to a new study from Forrester Research...
A Bigger Bang
Congratulations! You are wisely spending your marketing dollars on single campaigns, and the results show it. But are you looking at the big picture?...
Trail Mix
Not everyone goes to Nevada just to play the slots. Some go there to golf, others to kayak. And the Nevada Commission on Tourism (NCOT) is reaching out...
DNC Registrants Ready to Renew
The Federal Trade Commission has, for the time being, decided not to drop names from the National Do Not Call Registry after the initial five-year registration...
Data for Dollars
Looking for something valuable to sell? Try looking within at what you know. The Official Get Rich Guide to Information Marketing (Entrepreneur Press),...
And the Winners Are
As I type this, the lights have just flickered out in my jack-o'-lantern, which means it's time to pore over the holiday catalogs. Between Labor Day and...
Those Wacky COOs
Is there a school somewhere teaching chief operating officers how to come up with zany marketing ideas? I once worked for a small business-to-business...
PRIMARY CARE
A patient waiting in a cold, crowded doctor's office might not feel particularly chatty. But she's likely to feel a lot more friendly seated at her computer...
Community With Characters
If you love or chances are you've visited one of the endless Web sites devoted to the shows. Perhaps you've even blogged about what might happen next...
The Search/Offline Alliance
Marketers have many search options — social, personalized, vertical, video and universal search among them. But while it's important to decide which of these make the most sense for your business, it's a mistake to focus on search alone....
Bank of America: Used Car Dealer?
They say money can't buy love. Apparently it can't buy perfect advertising either. Earlier this year Bank of America bought U.S. Trust for a tidy $3.3...
Cleaning Up
Flip on the TV late at night and take a look at the infomercials vying for your attention across the cable spectrum. Many of the spots look like they're...
Void and Without Form
The Direct Marketing Association's press releases reveal its penchant for approaching industry developments with a mixture of cautiousness and corporate-speak....
BIGGER, NOT BETTER
I believe the DM press has a rather myopic vision of the list business with its continued focus on a handful of major firms. It's a mistake to characterize...
A Direct Visit From St. Ridic-o-las
'Twas the night before Christmas, and Santa, nonplused, Took a look at his marketing, sighed, and then cussed: What's with all these strange upstarts?...
Prime Rating
Consumers are entitled by law to a free annual credit report. But there's another way of learning where they stand: Sign up for DirecTV. ...
Nissan Heads North
After four years of getting response rates as high as 10% in the United States, Nissan North America Inc. has exported its customer-retention direct mail program to Canada....
Bear Market
Direct marketers are spending a little more. They're focusing on existing customers and mailing to in-house lists. So things should be looking good, right?...
Listline
NEW LISTS National Arbor Day Foundation Give-a-Tree Donors This is a list of those who bought greeting cards and had trees planted in national forests...
Happy, Happy
We have a pat answer for anyone who wishes us Happy New Year on Dec. 31: What is happy about it? Yes, we're paraphrasing Damon Runyon. But Runyon makes...
E-mail for Unmentionables
While most business-to-consumer marketers are figuring out how best to augment holiday sales with e-mail, Bare Necessities is leading with it....
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