Trick Shot
A Web site redesign helped PoolDawg.com increase online conversions by 27% and improve its search engine rankings....
BMW's Dealer Mailings a Hit
Some BMW of North America dealers have seen conversion rates as high as 10% to recent prospect mailings created using a new system that's designed to build customer loyalty....
Swag Party
We recently asked readers of our sister publication Chief Marketer Plus to share thoughts about the best conference premiums they'd given or received. Here's a sampling of what they said...
Buyer's Guide
Technology and accountability. Not surprisingly, these are two of the top direct marketing media trends for the coming year. Direct recently talked with Michelle Saperstein, vice president and group media director at Draftfcb, to get her thoughts on the DM media landscape....
We'll Get That for You
Going overseas and don't want to burden your neighbors to bring in the post — or miss any important mail? Earth Class Mail may be the solution....
An Underserved Market
OK, we know it's a stereotype: Hispanics are loyal to their families. But not all are loyal to brands — at least not judging from their involvement in loyalty programs....
International Flair
Everyone knows that a culturally diverse workplace is seen as a positive thing. And we also know successful businesses are better at understanding and connecting with their customers. You may not have thought about the connection between these two key ideas, but they are intrinsically linked....
Rolling Strikes
Brunswick Bowling and Billiards has turned an offer of an hour of free bowling in return for e-mail contact information into a database of almost half a million e-mail addresses....
MORE, MORE, MORE
Direct talked recently with executives at some of the industry's top agencies to get their thoughts on the agency's role in today's marketing environment and what they felt were their clients' top priorities....
Doing Their Homework
Did we intentionally create a diverse workplace at The Marketing Store to be more effective in delivering results for our clients? Honestly, no. But we've been fortunate to observe the richness, value — and indeed, business results — that our diversity has created....
Victoria Mag Gets Boost From Grieving Readers
Victoria magazine, the women's shelter book that's being revived this fall, has gotten responses ranging from 15% to 20% to its first mailing. This was...
Are You Buying or Acquiring?
We're supposed to be marketing's leaders. In fact, “marketing” is our surname, with “response” a sometime and worthy surrogate. Much as we creatives want to be considered in poetic terms, success stems from our being regarded as flourishing salespeople. That's what we do. We sell. We sell or we deservedly perish....
MEDICINAL PURPOSES
Thanks to a plethora of new media options, patients are increasingly becoming more and more involved in making their health care decisions. For a pharmaceutical company like Pfizer, this means communicating with consumers in a variety of media....
Ready for Their Close-up
This winter, Earth Class Mail will be the subject of a new documentary TV series called “Startup Junkies” on the MOJO network....
George Lois Direct
George Lois knows something about getting results. His “I want my MTV” campaign drew thousands of phone calls and helped put the cable network on the map. And that was just one of several breakthroughs created by the art director during his 50-year career....
AND IN OUR NECK OF THE WOODS
Got a crystal ball on your desk? Nah, neither do we. But that won't stop us from peering into the future. Welcome to DM Outlook 2008, Direct's look at...
In a Perfect World
An ideal direct mail offer should: Be tied to the brand and its advertising positioning in the market. Be linked to the product being promoted or sold....
Keeping the Lanes Busy
James Simone, general manager of Brunswick's Woodhaven Lanes bowling center in Queens, NY, credits the company's e-mail marketing program with helping keep lanes busy that previously were often dark....
WHAT LIES AHEAD
n its communications industry forecast, private equity and investment firm Veronis Suhler Stevenson reports that recent DM gains have been fueled by e-mail and mobile marketing, new advertisers exploring direct response TV and even modest growth in the two workhorse channels — direct mail and telemarketing....
Listline
NEW LISTS Louisiana Cookin' Kreidet Enterprises Ltd. is offering this magazine's list of 12,000 active subscribers. Readers' average yearly household...
This Jellyfish Deserved to Drown
This summer the United Kingdom's National Magazine Co. NatMag killed online-only teen magazine Jellyfish after a 20-week trial, saying the e-zine's business...
WHAT'S THE BIGGEST CREATIVE TREND FOR 2008?
The marketing and creative tactics we were using five years ago won't work with today's shifting demographics and preferences....
Cluster Bombing
Does this sound familiar? You work for a retailer with a large catalog and Internet business. Your bosses figure out that not all customers are the same when it comes to brand loyalty, and that their purchase behaviors reflect this disparity....
Play It as It Overlays
Google earned kudos in September 2006 for enticing video-sharing site YouTube away from its rivals and into the Googleplex. But almost immediately the...
WHAT'S THE BIGGEST B-TO-B TREND FOR 2008?
The biggest trend I see is integration across the customer buying process. Okay, maybe integration doesn't sound new, but it's finally getting the attention and respect it deserves in business markets....
«Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 124 125 126 127 128 129 130 131 132 133 134 135 136 137 138 139 140 141 142 143 144 145 146 147 148 149 150 151 152 153 154 155 156 157 158 159 160 161 162 163 164 165 166 167 168 169 170 171 172 173 174 175 176 177 178 179 180 181 182 183 184 185 186 187 188 189 190 191 192 193 194 195 196 197 198 199 200 201 202 203 204 205 206 207 208 Next»
