Victoria Mag Gets Boost From Grieving Readers
Victoria magazine, the women's shelter book that's being revived this fall, has gotten responses ranging from 15% to 20% to its first mailing. This was...
Are You Buying or Acquiring?
We're supposed to be marketing's leaders. In fact, “marketing” is our surname, with “response” a sometime and worthy surrogate. Much as we creatives want to be considered in poetic terms, success stems from our being regarded as flourishing salespeople. That's what we do. We sell. We sell or we deservedly perish....
MEDICINAL PURPOSES
Thanks to a plethora of new media options, patients are increasingly becoming more and more involved in making their health care decisions. For a pharmaceutical company like Pfizer, this means communicating with consumers in a variety of media....
Ready for Their Close-up
This winter, Earth Class Mail will be the subject of a new documentary TV series called “Startup Junkies” on the MOJO network....
George Lois Direct
George Lois knows something about getting results. His “I want my MTV” campaign drew thousands of phone calls and helped put the cable network on the map. And that was just one of several breakthroughs created by the art director during his 50-year career....
AND IN OUR NECK OF THE WOODS
Got a crystal ball on your desk? Nah, neither do we. But that won't stop us from peering into the future. Welcome to DM Outlook 2008, Direct's look at...
In a Perfect World
An ideal direct mail offer should: Be tied to the brand and its advertising positioning in the market. Be linked to the product being promoted or sold....
Keeping the Lanes Busy
James Simone, general manager of Brunswick's Woodhaven Lanes bowling center in Queens, NY, credits the company's e-mail marketing program with helping keep lanes busy that previously were often dark....
WHAT LIES AHEAD
n its communications industry forecast, private equity and investment firm Veronis Suhler Stevenson reports that recent DM gains have been fueled by e-mail and mobile marketing, new advertisers exploring direct response TV and even modest growth in the two workhorse channels — direct mail and telemarketing....
Listline
NEW LISTS Louisiana Cookin' Kreidet Enterprises Ltd. is offering this magazine's list of 12,000 active subscribers. Readers' average yearly household...
This Jellyfish Deserved to Drown
This summer the United Kingdom's National Magazine Co. NatMag killed online-only teen magazine Jellyfish after a 20-week trial, saying the e-zine's business...
WHAT'S THE BIGGEST CREATIVE TREND FOR 2008?
The marketing and creative tactics we were using five years ago won't work with today's shifting demographics and preferences....
Cluster Bombing
Does this sound familiar? You work for a retailer with a large catalog and Internet business. Your bosses figure out that not all customers are the same when it comes to brand loyalty, and that their purchase behaviors reflect this disparity....
Play It as It Overlays
Google earned kudos in September 2006 for enticing video-sharing site YouTube away from its rivals and into the Googleplex. But almost immediately the...
WHAT'S THE BIGGEST B-TO-B TREND FOR 2008?
The biggest trend I see is integration across the customer buying process. Okay, maybe integration doesn't sound new, but it's finally getting the attention and respect it deserves in business markets....
What Gives?
Scrap the editorial praising Lon Mandel for bucking the consolidation trend. Replace it with one that lauds him for his aggressive acquisition strategy....
Searching for Hillary
Universal search combines all the categorical directory findings and media into a unified search engine results page. Through a new set of algorithms, Google offers results that may include videos, maps, images, blog sites and press releases that it positions by newly defined relevance and popularity....
HOW TO READ TEA LEAVES
Direct spoke with Leo Kivijarv, PQ Media's vice president of research, about the challenges of committing predictions to print in a fluid economic market....
It's Time to Dumb-Up
We in direct marketing don't have to worry much about the dumbing-down of advertising and marketing messages. After all, we're in the thick of it. But...
Partnering for Progress
It might surprise some direct marketers to find out that affiliates can deliver a more desirable demographic than the average online shopper. According to a recent study from DoubleClick Performics, affiliate channel shoppers spend more — the typical order size via affiliate sites is higher. An affiliate shopper, the report also notes, tends to be slightly wealthier compared with the average Web counterpart....
WHAT'S THE BIGGEST E-MAIL TREND FOR 2008?
Overall, look for e-mail marketers to make a strong move into highly individualized marketing next year. As marketers pursue high relevance and high ROI, e-mail campaigns will evolve beyond basic targeting and even demographic-based dynamic content....
Goldstein Years
One familiar face will be missing from the crowd at this year's DMA conference in Chicago. Deb Goldstein, president of IDG List Services, retired earlier...
Start Out Small
The way to get the best of both worlds secure, functional transactional and personalized marketing documents is to collaborate. Internal projects need...
LEASHING SOCIAL MEDIA
Nonprofits that want to mark their territory online next year need to learn to let go of the leash, says Jo Sullivan, senior vice president for development...
Small Wonders
Nearly a third of U.S. small businesses project their e-commerce sales to increase over the next 12 to 24 months, notes a recent study by the Small Business Research Board....
«Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 124 125 126 127 128 129 130 131 132 133 134 135 136 137 138 139 140 141 142 143 144 145 146 147 148 149 150 151 152 153 154 155 156 157 158 159 160 161 162 163 164 165 166 167 168 169 170 171 172 173 174 175 176 177 178 179 180 181 182 183 184 185 186 187 188 189 190 191 192 193 194 195 196 197 198 199 200 201 202 203 204 205 206 207 Next»
