My Big Silver Car

EVERYBODY HAS CERTAIN songs that mark particular moments in their lives.

Article Tools


Most Popular Articles

My first car, for example, was a red Chevette. It wasn't a sporty vehicle by any means, but it got me where I needed to go. Often friends would sing about that car to the tune of Prince's “Little Red Corvette.”

Flash forward two decades or so later, and my husband and I are shopping for a bigger car to accommodate our growing family. We settle on a Volvo station wagon, and I desperately want a red one, not only because I love the color but because I know my Wiggles-loving son Jacob would be amused if we owned a “Big Red Car.”

Ultimately we choose a silver one — with built-in booster seats! — since it's in stock.

As the Talking Heads sang, “My God, what have I done???”

And so the newest member of our family, baby Daniel John, rode home from the hospital in a big silver car.

This pregnancy was a bit different from the initial go-round. With a first baby, one has loads of time to read pregnancy books and get caught up in oodles of new-mom marketing. But by the second ride in the maternity mobile you're too distracted by the wonderful chaos that is motherhood. Forget about registering for mom-to-be e-mail newsletters — you're just happy if everyone has eaten something remotely healthy and left the house wearing clean pants.

I did, of course, have a few direct response mommy moments. Because Danny was born at a different time of year than Jacob, my maternity wardrobe needed some seasonal items. Much was purchased from Gap.com and OldNavy.com because of the selection and easy store returns. I also bought a few items from J.C. Penney.

The service was fine — shipping was prompt and back-ordered items arrived earlier than expected. But there was a bit of a disconnect. Instead of putting inserts for maternity or baby items in the box, Penney's included generic offers for free shipping on Levi's and bath towels. Neither item is a priority on my list at the moment.

I bought some things at retail as well. It's interesting to see how companies think pregnant women see — or want to see — themselves. Personally, I was not a petite preggo — by 28 weeks total strangers would ask me if I was having twins at any moment and look aghast when I said it was one baby, who wasn't due for more than two months.

While shopping in Destination Maternity, I stopped in the ladies' room, because that's a favorite activity of expectant moms. There on the wall was a picture of an extremely svelte pregnant woman with just the hint of a bump. Definitely not what I looked like. She probably weighs 105 soaking wet while pregnant. What a bit — ! I mean, what a bit of good luck for her, the dear.

Body image wasn't an issue on Fisher-Price's Web site, where I entered a sweepstakes for a trip for eight to the Macy's Thanksgiving Day Parade in New York. Now, having been to the parade once when I lived in the city, I knew it would be too hectic and chilly for a newborn. But it seemed like a nice idea to be in a hotel nonetheless.

I also registered on a formula Web site. I immediately forgot my password and log-in name, but did keep the e-mail in my inbox for a few weeks. Of course, when I finally did try to log in, I was unsuccessful. Within a day I had forgotten what company even sponsored the site.

Apparently it was Similac, as about six weeks later I received not one but two alphabet posters as a greeting from the “Welcome Addition” club. Not sure if we'll put up one of the posters, but my 2-year-old son thought the mailing tubes were very useful as race tracks for his Hot Wheels cars.

Fortunately his little brother doesn't mind.


Acceptable Use Policy
blog comments powered by Disqus


COMMUNITY Thoughts and opinions from MultiChannel Merchant editors & columnists.

Blog: A Measured Approach

Back to Top