Data for Dollars

Looking for something valuable to sell? Try looking within — at what you know.

“The Official Get Rich Guide to Information Marketing” (Entrepreneur Press), by Dan Kennedy, Bill Glazer and Robert Skrob, profiles 30 people who have built profitable businesses around information marketing.

“Infomarketing is unique because it integrates direct marketing principles with several business principles, such as speaking, seminars, coaching, consulting and self-publishing,” notes Skrob, president of the Tallahassee, FL-based Information Marketing Association.

Marketers profiled include Alexandria Brown, who offers virtual coaching programs; Ed O'Keefe, a motivational speaker who helps dentists recruit clients; and Scott Tucker, who offers marketing strategies to mortgage brokers.