Listline

NEW LISTS

SOHO Buyers Marketplace

Those named on this file used credit cards to make purchases at a national retail chain store. The count for the last 12 months is 516,245. Customers work in small or home offices; about 75% are women. The average sale was $65.

SELECTIONS: Monthly hotline, job title, SIC code, company size, sales volume, year started, phone number, ethnicity, religion, state/SCF/ZIP

PRICE: $90/M

CONTACT: List Services Corp., 203-791-4440

Get Healthy and Fit

Some 22,629 buyers of nutritional supplements, exercise equipment, books and health/fitness newsletters are listed; many suffer from back or neck pain. The unit of sale was $100. A 2,500-name Canadian segment is offered as well. Direct mail is the source.

SELECTIONS: Gender, state/SCF/ZIP

PRICE: $100/M (U.S. buyers); $110/M (Canadian buyers)

CONTACT: Macromark Inc., 845-230-6300

Republican Party Donors

A list of e-mail addresses for 324,786 Republicans who made online contributions to conservative political and philanthropic causes. Donations ranged from $5 to $100. Data was assembled from hundreds of sources, including public records, consumer surveys and the Internet.

SELECTIONS: Last-six-month hotline, age, date of birth, dwelling type, ethnicity, gender, homeowner, income range, household income, length of residence, marital status, one per site, presence of children, language, state/SCF/ZIP

PRICE: $75/M (base)

CONTACT: ABC Direct Marketing Services Inc., 212-327-3315

Eerdmans Publishing

Wm. B. Eerdmans Publishing Co. offers a list of 9,253 who bought religious books during the last 24 months. Customers include Christian bookstores, consumers, professors and churches. Sales were generated by catalog. No telemarketing is allowed.

SELECTIONS: Christian bookstores, state

PRICE: $90/M

CONTACT: Bush Company Inc., 949-752-4210

Cellular Store

This is a list of 194,822 retail stores nationwide (such as Wireless Toyz) that offer cell phone equipment and services. Names of independent resellers and stores operated by cell phone service providers are included. Among the sources are directories, public records and the Internet.

SELECTIONS: Cellular provider, store name, store type, phone number, state/SCF/ZIP

PRICE: $260/M

CONTACT: RetailGPS.com, 203-978-1961

MANAGEMENT CHANGES

Rocky Mountain PBS

KRMA-TV — Rocky Mountain Public Broadcasting Inc. — recently tapped ALC Data Management to oversee its list of 25,476 donors. Most contributors live in areas serviced by postal sectional center facilities 800 to 825 in Colorado.

SELECTIONS: Gender, state/SCF/ZIP

PRICE: $80/M

CONTACT: ALC Data Management, 914-524-5263

Missionary Association of Mary Immaculate

Lake Group Media Inc. has been chosen to manage the Missionary Association of Mary Immaculate's donor file. It names 646,222 who made direct mail contributions of $15 to $20 during the last 24 months. A separate list of catalog donors identifies 40,502. Three-quarters of those listed are women.

SELECTIONS: Hotlines, dollar amount, gender, state/SCF/ZIP

PRICE: $85/M

CONTACT: Lake Group Media Inc., 914-925-2476

NL

Want a daily list update? Subscribe to Direct Listline at www.directmag.com/newsletters.