LISTLINE

NEW LISTS

ProFlowers Z-24

Experian demographic and CircBase subscriber data overlays were used to create ProFlowers Z-24, a list identifying nearly 1.7 million catalog and Internet buyers from the last 12 months. Fifty-six product category selects are offered, including furniture, hunting, sweets and tools.

SELECTIONS: Product category, adult's/child's age, dollar amount of sale, income, recency, gender, state/SCF/ZIP

PRICE: $100/M

CONTACT: Walter Karl Inc., 845-732-7035

Star Bright Opportunity Business Buyers

Consumers who bought distributor-ships, vacation certificates or grocery coupon certificates are listed. The third quarter count is 4,613. These individuals searched on keywords such as “home-based businesses,” “direct mail businesses” or “money-making opportunities” and selected a $49- to $99-per-month promotion from their search results.

SELECTIONS: Gender, state/SCF/ZIP

PRICE: $100/M

CONTACT: Macromark Inc., 845-230-6327

Continuing Education

More than 2.5 million who registered online at iThinkBig.com are listed. These people requested information from various universities. The average age of those on the file is 46, typical household income $47,000 a year.

SELECTIONS: Quarterly hotline, age range, child's age, credit card, donor, education level, ethnicity, gender, homeowner, income range, lifestyle, mail order, hotlines, presence of children, state/SCF/ZIP

PRICE: $80/M

CONTACT: Direct Partner Solutions Inc., 678-762-9869

Neiman Marcus/Horchow Enhanced File

Names of those who made purchases from the Neiman Marcus and Horchow catalogs were combined to create a single list enhanced with Donnelley lifestyle and demographic data. These 603,835 customers — 22% are men — spent an average of $160. No telemarketing is allowed.

SELECTIONS: Dollar amount spent (ranges), hotlines, age, change of address, homeowner, home value, household income, lifestyle, net worth, presence of children, state/SCF/ZIP

PRICE: $115/M

CONTACT: ALC Data Management, 914-524-5226

Grandparents Best Book Buyers

This is a file of some 91,700 names. An average order for personalized books was $20. Space advertising is the source. No telemarketing is allowed.

SELECTIONS: Monthly hotline, gender, state/SCF/ZIP

PRICE: $85/M

CONTACT: Gnames Advantage L.P., 972-871-2828

Nextel Series Race Event Fans

Data compiled from on-site surveys and sweepstakes are the sources for the Nextel Series Race Event Fans and Attendees file. There are more than 348,000 postal addresses and nearly 136,000 names of telemarketing customers listed, most of them men.

SELECTIONS: Adult's/child's age ranges, mail order buyers, income, marital status, telephone numbers, occupation, demographic, ethnicity, areas of interest, credit card, presence of children, gender, state/SCF/ZIP

PRICE: $80/M

CONTACT: Compiled Solutions, 609-275-2900

DecisionMaker Supply Chain Marketplace

More than 202,000 individuals' e-mail addresses are on this file. Those listed oversee the purchase of products and services for manufacturing plants, warehouses and distribution centers at some 160,000 locations in the United States and Canada. Sources include controlled-circulation subscription records, directories and trade show attendee rosters.

SELECTIONS: Business type, buying authority, job function, sales volume, design/specify, square footage of warehouse/location, source, multisource, one per location, recency, sales volume, SIC code, telephone numbers, Canadian names, state/SCF/ZIP

PRICE: $445/M

CONTACT: DM2, 800-323-4958

Strategic Affiliates

Some 338,389 opportunity seekers who spent $50 or more in response to an Internet offer are identified here. They paid to become members of a cooperative and opted in to receive postal offers.

SELECTIONS: Monthly hotline, age and income ranges, renter/homeowner, gender, state/SCF/ZIP

PRICE: $95/M

CONTACT: Offers in the Mail, 877-624-5478

Forest Landowners Association

This postal file names 8,831 members of the Forest Landowners Association. More than 1,900 e-mail addresses are listed. Most members are college-educated men in their mid-60s; many live in Southern states. Fifty-four percent own forested land for investment income, 21% for recreation and 20% for maintaining wildlife and hunting.

SELECTIONS: Telephone numbers, state/SCF/ZIP

PRICE: $150/M (postal file); $600 (entire e-mail file)

CONTACT: Infocus Marketing Inc., 800-708-5478

Democrats and Republicans

Four lists of those who made donations to political parties over the last 12 months have been built with data from Internet surveys and voter registration records. Government for the People Determined Democrats and Female Defenders of the Democratic Agenda identify 267,859 and 175,229, respectively. Loyal Republican Donors by Cause has 514,085 names. The count for Female Fighters for the Republican Agenda is 325,231. Democrats gave between $50 and $150; Republicans $50 to $125.

SELECTIONS: Donation by cause, quarterly hotline, ethnicity, religion, veterans, gender, income, age, presence of children, state/SCF/ZIP

PRICE: $75/M to $80/M

CONTACT: List Experts Inc., 727-669-2500

Pony Owners

Public records were gathered to create this file; women's names comprise 80% of it. Owners of several breeds, including Shetland ponies, are listed.

SELECTIONS: State/SCF/ZIP

PRICE: $130/M

CONTACT: Mail Marketing Inc., 201-750-3222

Primedia Hunt and Fish License DB

Subscription lists from more than 150 consumer magazines were merged with hunting and fishing license information to launch the Primedia Powerbase Hunt and Fish License database. It names more than 1 million subscribers with a license to hunt or fish. Separate segments with former subscribers are available. No telemarketing is allowed. Direct mail is the source.

SELECTIONS: Age, income, change of address, hotlines, gender, source, paid, license type, state/SCF/ZIP

PRICE: $105/M

CONTACT: Chilcutt Direct Marketing, 405-478-7245

Brite Smile

Some 274,859 suburbanites age 35 and older are the core audience represented on Brite Smile Teeth Whitening Upscale Responders. Their median annual household income is $90,000. Direct mail and telemarketing are the sources.

SELECTIONS: Hotlines, gender, state/SCF/ZIP

PRICE: $95/M

CONTACT: Infocore Inc., 760-607-2500

Free Healthy Samples

The Free Healthy Samples list group is comprised of four separate files. The largest is Health Food Samplers, with 408,000 names. Each was generated via the Internet, where site visitors reported information in exchange for free product samples. Separate lists are available for individuals who requested samples of pain relief, weight-loss pill or energy and sports drink products.

SELECTIONS: Age range, ailment, stress, pain location, gender, monthly hotline, online purchase, state/SCF/ZIP

PRICE: $95/M (base)

CONTACT: Interactive Marketing Solutions, 845-624-1155

MANAGEMENT CHANGES

American Alliance for Health, Physical Education and Dance

The American Alliance for Health, Physical Education and Dance — a group consisting of six organizations — picked MGI Lists to manage its combined membership file. The 19,553 named here are members of the National Associations for Girls and Women in Sports; Sport and Physical Education; and Active Lifestyles and Fitness. The National Dance Association and the American Associations for Health Education and Leisure and Recreation also contributed names. Home addresses are provided for 76% of the members.

SELECTIONS: Association, primary responsibility, employment level, council description, state/SCF

PRICE: $95/M

CONTACT: MGI Lists, 800-899-4420

General Nutrition Co.

Direct Media Inc. now manages General Nutrition Co.'s database. Lists are available for gold card members and buyers, each with more than 1 million names. Segments recently added to the database include new members, renewals and specific product buyer categories (for example, vitamin and sports nutrition).

SELECTIONS: Demographic, lifestyle, religious, product categories

PRICE: $95/M (buyers)

CONTACT: Direct Media Inc., 203-532-2445

The Conference Board

The Conference Board designated MeritDirect as manager of its 138,661-name master file of members, conference attendees and buyers. Direct mail is the source.

SELECTIONS: Job function/title, gender, country, state/SCF/ZIP

PRICE: $175/M (base)

CONTACT: MeritDirect, 914-368-1024

National Fisherman

Diversified Business Communications hired Greatlists.com to manage National Fisherman magazine's list of 24,429 subscribers and three smaller magazine sub files: Alaska Fisherman's Journal, SeaFood Business and WorkBoat.

SELECTIONS: Business type, gender, one per site, job function, gender, state/SCF/ZIP

PRICE: $125/M

CONTACT: Greatlists.com, 800-296-0888

Photo Techniques

Preston Publications tapped Statlistics to manage Photo Techniques' 24,000-name subscriber list — a combination business-to-business/consumer file.

SELECTIONS: Gender, state/SCF/ZIP

PRICE: $125/M

CONTACT: Statlistics, 203-778-8700

Children's Better Health Institute

Adrea Rubin Management Inc. now manages list rentals for Children's Better Health Institute. The master file names 316,034 active subscribers to magazine titles such as Child Life, Humpty Dumpty's and Jack and Jill. Separate files for elementary and preschool publications are available; they identify 198,315 and 143,006 active subscribers, respectively.

SELECTIONS: Publication, child's gender, renewals, state/SCF/ZIP

PRICE: $95/M

CONTACT: Adrea Rubin Management Inc., 646-487-3783

Carman World Outreach

All-n One List Marketing Inc. was appointed to manage the donor, buyer and concert attendee lists of Carman World Outreach, a Christian evangelical ministry. The average unit of sale was $45. Direct mail is the source.

SELECTIONS: Adult's/child's age, donor by type, dwelling by type, ethnicity, gender, hobby, homeowner, income, length of residence, lifestyle, mail order buyer, marital status, music preference, net worth, number of children, occupation, telephone numbers, reading preference, religion, language, sports preference, travel, state/SCF/ZIP

PRICE: $70/M

CONTACT: All-n One List Marketing Inc., 703-717-5621

Quality Digest

QCI International named VentureDirect Worldwide to oversee Quality Digest magazine's postal and e-mail subscriber files. The postal list has 69,864 names; the e-mail 57,000.

SELECTIONS: Job title, industry, number of employees, state/SCF/ZIP

PRICE: $110/M (postal file); $300/M (e-mail file)

CONTACT: VentureDirect Worldwide, 212-655-5217

Lombardi's List Portfolio

Lombardi Publishing Corp. chose Macromark Inc. to manage 17 lists, most of which name newsletter subscribers and product buyers in the financial services sector. Two master files are available, Lombardi Publishing Seminar (231,640 buyers) and Lombardi Health Press (29,773 subscribers). Among the individual lists are Explosive Mine Stocks, Fountain of Money, U.S. Financial Newsletters Actives and Nasdaq Advisor.

SELECTIONS: State/SCF/ZIP

PRICE: $125/M to $295/M

CONTACT: Macromark Inc., 845-230-6326