LISTLINE

NEW LISTS

Time Life Books

Time Life recently reintroduced a direct mail-sold list of continuity book buyers which had been off the market. The file names 111,408 customers from the last 12 months and 173,084 from the past 24 months.

SELECTIONS: Hotlines, dollar amount of sale, gender, single purchase, multibuyers, paid, product, source, state/SCF/ZIP

PRICE: $105/M

CONTACT: Millard Group Inc., 603-924-9262

BuyBeauty.com Product Buyers

This file from Beauty Products Group LLC identifies 17,002 buyers of cosmetics and dietary supplements; 96% are women. The sources are direct mail (75% of the file) and the Internet.

SELECTIONS: Gender, monetary, recency, state/SCF/ZIP

PRICE: $85/M

CONTACT: Rubin Response Management Services Inc., 847-619-9800

Small Business Loan Seekers

Consumers who requested information at iWorks.com are listed. Some 25,000 names from the past month and 76,241 from the last three months are on the file. Site users search for lists of lenders that provide Small Business Administration loans.

SELECTIONS: Gender, telephone numbers, SIC code,state/SCF/ZIP

PRICE: $95/M (monthly hot line)

CONTACT: Fasano and Associates, 818-728-9030

Epiclear

Symphonix LLC has a list of those who bought Epiclear acne products this year. These 52,729 women (68% of the file) and men spent an average of $40 per purchase. Sources include DRTV and radio, Sunday newspaper supplements and FSIs. Telephone numbers are available.

SELECTIONS: Gender, state/SCF/ZIP

PRICE: $105/M (postal file); $250 (telemarketing file)

CONTACT: Impulse Media, 203-825-4625

Cell Phone Numbers

More than 14.3 million names are on the file. Segments identify individuals with both cell phones and landlines or cell phones and Internet phones. Data was gathered through Web site co-registration and verified by phone.

SELECTIONS: Lifestyle, recency, age, gender, music preference, monthly hot line, state/SCF/ZIP

PRICE: $130/M

CONTACT: Media Source Solutions Inc., 954-788-0213

Bauer Publishing Mail Order Buyers

This file names 546,974 who made purchases by mail. Most are women, average age 39, with household income of nearly $51,000. Direct mail, retail and the Internet are the sources.

SELECTIONS: Adult's/child's age, presence/number of children, child's gender, lifestyle, recency, donors, interest, source, ethnicity, income, state/SCF/ZIP

PRICE: $95/M

CONTACT: Worldata, 561-393-8200

Young Shopper Network

A majority of the more than 2.5 million names listed here are between 18 and 26 years old. Sources include direct mail, space ads, catalogs and telemarketing.

SELECTIONS: Monthly hot line, telephone numbers, ethnicity, income, age, presence of children, state/SCF/ZIP

PRICE: $85/M

CONTACT: List Connection Inc., 864-962-0761

Castalian Music COD Product Buyers

Those who ordered music and videos on a cash-on-delivery basis are named here. Nearly 150,000 buyers from the last 12 months are listed. Direct response TV is the source.

SELECTIONS: Hotlines, gender, age, income, state/SCF/ZIP

PRICE: $90/M

CONTACT: Macromark Inc., 845-230-6300

Farmers' Almanac

There are approximately 4,200 names of Farmers' Almanac buyers from 2005 and 2,900 from 2006 on this file. Seventy-one percent of those listed have a garden.

SELECTIONS: Gender, state/SCF/ZIP

PRICE: $95/M

CONTACT: MeritDirect, 914-368-1062

McGraw-Hill Business Leaders Global Management DB

Names of 189,539 subscribers to various McGraw-Hill magazines and newsletters are gathered on this database. Some 14% are women.

SELECTIONS: Country, region,gender, home/business address

PRICE: $295/M

CONTACT: Mokrynskidirect, 201-487-8181

Underground Infrastructure Management Magazine

A list of nearly 20,000 subscribers to this magazine, which covers the maintenance and operation of water and sewer systems as well as pertinent regulatory issues.

SELECTIONS: Title, industry, official, activities, gender,telephone numbers

PRICE: $125/M

CONTACT: Information Refinery Inc., 800-529-9020

Entrepreneurs Applying for SBA Loans

Some 9,352 buyers and 52,481 inquirers from the last three months are named here. Buyers spent $30 a month for access to a members-only Web site which offers software downloads and other information. Inquirers requested a CD that provides details about grants and additional sources of capital.

SELECTIONS: Gender, state/SCF/ZIP

PRICE: $95/M (buyers and inquirers)

CONTACT: American Name Services, 801-235-8061

Back to Basics Toys/Z-24 Catalog Buyers

The Back to Basics Toys file has been enhanced with data from the Z-24 database. More than 150,000 buyers' names from the last 12 months are available. Z-24 buyer data is shared by more than 700 catalogers. The unit of sale for these last-24-month customers was $75 and direct mail was the source.

SELECTIONS: Adult's/child's age (exact or range), presence of children, number of purchases, cumulative Z-24 dollar amount of purchase, household income

PRICE: $110/M

CONTACT: Catalyst Direct Marketing, 973-831-4222

Pacific Lira Sweeps

Approximately 47,000 Italian consumers are named on the Pacific Lira Sweeps list. They responded to sweepstakes and other direct mail offers.

SELECTIONS: Hotline, gender

PRICE: $175/M

CONTACT: J.R. Direct Response International Inc., 604-940-0277

Legacy Media's Buyers and Inquirers

Legacy Media Inc. is offering files naming 360,000 buyers and 1.4 million inquirers. Within the last year these consumers spent an average of $50 at such Web sites as OnlineSupplier.com and BuyDiscount.com. Inquirers signed up to receive offers. Most of those listed are 26 to 55 years old. Sources include direct mail, Internet searches, online ads and affiliate Web sites.

SELECTIONS: None

PRICE: $160/M (buyers); $110/M (inquirers)

CONTACT: LH Management Division, Leon Henry Inc., 914-285-3456

Animation World Network

This e-mail list from AWN Inc. reaches nearly 100,000 visual effects artists and animators, graphic artists and similar professionals. Animation World Network is a Web-based publishing group. More than 72% of those listed are directly involved in producing animation. Sources include online registrations and subscriptions to such e-mail newsletters as Animation Flash, AWN Spotlight and the VFX Newswire. Orders will be approved only for advertisers offering products and services related to the interests of this niche audience, according to the list manager.

SELECTIONS: None

PRICE: $250/M

CONTACT: Direct Effect Media Services Inc., 760-943-9103

Golden Seniors Hotline Buyers

Consumers 50 years old and up who buy products by mail on a monthly basis are identified here. More than 2.4 million names from the last 90 days and nearly 550,000 from the last 30 days are listed. The file is updated monthly. Direct mail is the source.

SELECTIONS: Credit card/money order, purchase amount (ranges), gender, Prizm clusters, adult's/child's age, income, length of residence,ethnicity, religion, Experian enhancements, state/SCF/ZIP

PRICE: $105/M (last-90-day names); $120/M (last-30-day names)

CONTACT: Estee Marketing Group Inc., 914-235-7080

African American Golfer's Digest

Some 6,000 postal and 12,000 e-mail addresses are on this list. Subscribers include golf enthusiasts and those who aspire to play golf. Most are 35 to 60 years old with annual household income of $45,000 or better. Women's names account for about 15% of the file.

SELECTIONS: None

PRICE: $105/M (postal file); $125/M (e-mail file)

CONTACT: Names and Addresses Inc., 847-850-1012

Art Business News

Pfingsten Publishing LLC has an e-mail list identifying 15,865 subscribers to Art Business News, a magazine for the gallery and interior design markets.

SELECTIONS: State/SCF/ZIP

PRICE: $235/M

CONTACT: Statlistics, 203-778-8700

CoolSavings Ailments

Individuals who responded to Internet questionnaires are named on this master file. More than 3.6 million registered at CoolSavings.com, where demographic, shopping preference and category interest data is collected. The Web site offers men (18% of the file) and women category-specific newsletters.

SELECTIONS: Hotlines, credit cards, ethnicity, income, number of children, occupation, education, lifestyle, mail order buyers, ailment, adult's/child's age, birth date, donors, ownership, books, sports, music, gender, state/SCF/ZIP

PRICE: $95/M

CONTACT: Lake Group Media Inc., 914-925-2426

Trendsations Multichannel Continuing Education

Some 5.4 million postal and e-mail addresses are offered. These individuals, typically in their 30s, requested information on a Web site. No telemarketing is allowed.

SELECTIONS: Degree, age, area of interest, gender, household income, monthly hot line, state/SCF/ZIP

PRICE: $120/M (postal or e-mail files)

CONTACT: List Bargains, 203-746-6640

Daily Bankruptcy Files

Bankruptcy records received from 94 federal courts were gathered and run through the National Change of Address database to create a list called Daily Bankruptcy Files With Instant NCOA. These 13.4 million records include more than 1 million bankruptcy filings from the last 12 months.

SELECTIONS: MSA, radius, one per household, case number output, filing date, discharged/dismissed/closed date, assets, telephone numbers, state/SCF/ZIP

PRICE: $75/M

CONTACT: Rubin Response Management Services Inc., 847-619-9800

Derma Wand Skin-Care System

This is a list of 4,185 consumers who paid $120 for a skin-care product in the third quarter. Most agreed to make four installment payments. Telephone numbers are available. Direct response TV is the source.

SELECTIONS: Gender, state/SCF/ZIP

PRICE: $105/M (postal file)

CONTACT: Impulse Media, 203-825-4625

MANAGEMENT CHANGES

Students Conserving America

The Student Conservation Association has selected Names in the News Inc. to manage a file that's been renamed Students Conserving America. It identifies 18,919 donors to the SCA, an organization for high school and college students who do volunteer environmental work. The average direct mail contribution was $70. No telemarketing is allowed.

SELECTIONS: Gender, state/SCF/ZIP

PRICE: $85/M

CONTACT: Names in the News Inc., 510-302-4640

Birthday Express

Celebration Express Inc. picked Adrea Rubin Management Inc. to oversee three files. The largest, Birthday Express Buyers, names 895,599 who bought party favors, decorations and similar products, typically for children's parties. Another, Storybook Heirlooms Buyers, identifies 69,418 individuals who purchased apparel, gifts and accessories for young girls. And the 30,000 who ordered personalized scrolls are listed on Great Days Scroll Buyers. All three lists cover transactions made during the last 12 months. Direct mail, package inserts and the Internet are the sources.

SELECTIONS: Hotlines, child's age/gender, last/cumulative purchase, state/SCF/ZIP

PRICE: $90/M to $110/M (last-12-month buyers)

CONTACT: Adrea Rubin Management Inc., 646-487-3783

Special Education Teachers in America

The National Association of Special Education Teachers has reappointed Bethesda List Center Inc. to manage its file. NASET identifies 234,054 women and 44,918 men who work in the special-ed field. The list includes members and prospective members.

SELECTIONS: School type, gender, state/SCF/ZIP

PRICE: $125/M

CONTACT: Bethesda List Center Inc., 301-968-1721

Virginia Born & Bred

Millard Group Inc. was tapped as list manager by mail order cataloger and Web marketer Virginia Born & Bred Inc. Nearly 18,000 last-12-month and more than 26,000 last-24-month buyers are listed. Names from the past six months also are available. The average order for gourmet foods and other specialty products from Virginia was $124.

SELECTIONS: Dollar amount of sale, gender, multibuyers, state/SCF/ZIP

PRICE: $100/M

CONTACT: Millard Group Inc., 603-924-9262

Special Olympics

ALC Data Management now oversees this list naming 1.4 million donors from the last 24 months. The average direct mail contribution was $30. Telemarketing is not allowed and sweepstakes offers cannot be approved.

SELECTIONS: $10-plus/$20-plus donors, age, ethnicity, gender, presence of children, religion, state/SCF/ZIP

PRICE: $80/M

CONTACT: ALC Data Management, 914-524-5227

INSERT MEDIA

Angels on Earth Bind-in

Guideposts has a bind-in program for Angels on Earth magazine. Some 2.7 million two-sided inserts will be bound in copies throughout the year. Seventy-five percent of the pieces will target women. Only two inserts per magazine will be accepted. Dimensions must be roughly 5-1/4 by 7-1/4 inches.

PRICE: $35/M

CONTACT: RMI Direct Marketing Inc., 203-825-4631

Silkies Enriche PIPs

HCI Direct Inc. is offering three package insert programs that target buyers of skin moisturizer. The biggest PIP, Silkies Enriche New Starts, is projected to reach 965,000 women next year. The Silkies Enriche step-up and multibuyer programs will go out to 870,000 and 300,000 women, respectively, each year. Up to 12 inserts per package will be accepted. Inserts must be between 5-1/2 by 8-1/2 inches and weigh no more than a quarter ounce.

PRICE: $55/M to $60/M

CONTACT: Direct Media Inc., 203-532-2541