Listline

NEW LISTS

TheInsideInvestor.com

Some 200,000 postal addresses and 100,000 e-mail addresses were gathered from an online form at TheInsideInvestor.com. Those who register at this Web site receive investment information via e-mail.

Article Tools


Most Popular Articles

SELECTIONS: State/SCF/ZIP

PRICE: $140/M (postal file); $150/M (e-mail file)

CONTACT: Lake Group Media Inc., 914-925-2426

Campus Safety

Bobit Business Media is offering a list of 951 subscribers to Campus Safety, a controlled-circulation magazine. Recipients include campus police, security directors, information technology professionals and administrators responsible for safety at educational and healthcare institutions.

SELECTIONS: Gender, type of institution, job function, state/SCF/ZIP

PRICE: $500 (entire file)

CONTACT: Statlistics, 203-778-8700

All Star Home Security

Consumers who responded to an offer for a home security alarm are named. The average monthly hotline count is 3,150. Those listed filled out an online form at AllStarHomeSecurity.com.

SELECTIONS: Gender, SCF

PRICE: $100/M (monthly hotline)

CONTACT: Net60 LLC, 201-833-9003

Habitat List Group

Among the seven lists available is a master file with 22 million consumer names. Others identify seniors, golfers, magazine subscribers, credit card buyers, new movers and those with new phone connections. These names are available for postal and telemarketing offers. Sources include surveys, Web site co-registrations, telemarketing and direct mail data, all overlaid with transaction information and birth dates.

SELECTIONS: Age, household income, marital status, gender, cell-phone user/types, direct mail, entertainment, electric/gas users, ethnicity, presence of children, residential status/home value, sports, travel, quarterly hotline, mail order buyers,state/SCF/ZIP

PRICE: $95/M (postal file); $125/M (telemarketing file)

CONTACT: Specialists Marketing Services Inc., 201-865-5800

TechProGuide.com

This is a list of 1.2 million information technology professionals' e-mail addresses. Sources include e-mail newsletter signups and Web site registrations.

SELECTIONS: Number of employees, recency, SIC code, job title/function, IT interests, state/SCF/ZIP

PRICE: $275/M

CONTACT: Worldata, 561-393-8200

Moorehouse Intent: Home Equity Loan

Nearly 6 million consumers at home addresses and about 1 million at home-office addresses are listed. These men and women reportedly indicated an interest in obtaining a home equity loan. Direct mail and telemarketing are the sources.

SELECTIONS: Monthly hotline, age, income, ethnicity, child's age range, religion, language, real estate data, net worth, credit card user, credit card type, occupation, telephone number, lifestyle, purchase behavior, state/county/SCF/ZIP

PRICE: $90/M (home addresses); $100/M (home-office addresses)

CONTACT: List Services Corp., 203-791-4108

Cheaptrips.com Members at Postal Address

ACA/Cheap Trips has a list of 84,728 members from the last 24 months. Members paid $40 to $200 by credit card for travel-related services and benefits. Seventy percent paid the full amount for lifetime memberships. The sources are the Internet and telemarketing.

SELECTIONS: Gender, telephone number, state/SCF/ZIP

PRICE: $90/M

CONTACT: Adrea Rubin Management Inc., 646-487-3792

Video Age Catalog

Some 100,000 adult video purchasers are identified, including 40,000 first quarter buyers. A typical customer is a 43-year-old married man with a $50,000 annual income. The average sale was $57.

SELECTIONS: Gender, credit card, state/SCF/ZIP

PRICE: $125/M

CONTACT: Macromark Inc., 845-230-6300

VFW Nonmember Donor Cat and Dog Owners

A list of pet owners who contributed to the Veterans of Foreign Wars organization but are not members. A total of 272,900 cat owners and 377,009 dog owners are listed. Direct mail is the source.

SELECTIONS: Hotlines, age, dollar amount, gender, state/SCF/ZIP

PRICE: $90/M

CONTACT: RMI Direct Marketing Inc., 203-825-4641

MarketShare Diet, Health and Fitness

This is a list of people who're interested in diet, health and fitness. Names come from the MarketShare consumer database, which identifies subscribers, catalog/continuity buyers, and includes data from nonprofit organizations.

SELECTIONS: Adult's/child's age, donors, dollar amount, credit card buyers, homeowner, income, marital status, telephone number, length of residence, lifestyle, hotlines, gender, multibuyers, state/SCF/ZIP

PRICE: $85/M (base)

CONTACT: Dunn Data Co., 845-278-1339

Monday New Business Spanish-Speaking

Names of half a million Spanish-speaking business owners can be found here. Postal addresses and telephone numbers are available. Those identified responded to Spanish-language direct mail offers. Additional data was overlaid to verify that these individuals speak Spanish.

SELECTIONS: SIC code, number of employees, sales volume, gender, monthly hotline, state/SCF/ZIP

PRICE: $150/M (postal file); $200/M (telemarketing file)

CONTACT: List Bargains Division, Media Source Solutions, 203-746-6640

Betty Crocker Recipe Buyers

Approximately 45,800 cooks who bought recipe software are listed. Sources include telephone, Web site and retail transactions generated by space advertising, radio and DRTV.

SELECTIONS: Hotlines, gender, state/SCF/ZIP

PRICE: $75/M

CONTACT: Infocore Inc., 760-607-2500

Commitment to the Cause

This is a list of nearly 1 million who contributed to various causes. Numerous donor categories are offered. Many of the individuals named made two or more donations in recent months. Some 25% are over age 50 and 30% are under 30.

SELECTIONS: Age, ailment, education, ethnicity, gender, homeowner, hotlines, income, marital status, multiple causes, occupation, pet owner, telephone number, political affiliation, presence of children, religion, state/SCF/ZIP

PRICE: $85/M

CONTACT: ListSolutions, 732-729-0500

Feeling Lucky America

Data cards for several files are available for the Feeling Lucky America list group. Among them are files identifying DVD/video buyers (with 2.9 million names), children's products buyers (with 2.1 million) and donors (2.6 million).

SELECTIONS: Hotlines, age, gender, income, homeowner, presence of children, presence of credit card, state/SCF/ZIP

PRICE: $85/M

CONTACT: List Management Plus Division/Focus USA, 603-673-3473

Catalog Buying Donors

About 332,500 are listed, sourced from a 2-million-name database that's been matched with catalog and Internet buyer information from the last 12 months.

SELECTIONS: Quarterly hotline, age, income, ethnicity, gender, homeowner, marital status, catalog/Internet/retail buyers, product category, purchase amount (ranges), state/SCF/ZIP

PRICE: $85/M

CONTACT: Beach List Direct, 615-356-1100

Real Estate Investment Survey Responders

This list identifies people who answered survey questions about current and future investment interests. There are more than 1.1 million names from the last 24 months and 580,323 from the last 12 months. All indicated an interest to invest in a down real estate market. The sole source is direct mail.

SELECTIONS: Monthly hotline, gender, age, income, homeowner, marital status, credit card, state/SCF/ZIP

PRICE: $90/M (last-24-month names)

CONTACT: Macromark Inc., 845-230-6300

SportingNews.com E-mail

This is a list of 300,000 sports fans' e-mail addresses. Those named here registered at The Sporting News' Web site to receive newsletters, participate in fantasy games or access paid online content. The unit of sale ranged from $20 to $150.

SELECTIONS: State/SCF/ZIP

PRICE: $125/M

CONTACT: Lake Group Media Inc., 914-925-2426

Forever Young

More than 1.7 million who spent an average of $20 for books, jewelry and general merchandise during the last six months are listed. A typical customer is 45 years old and earns $35,000 annually. About 20% are multibuyers.

SELECTIONS: Hotlines, age, gender, income, length of residence, homeowner, Hispanic, state/SCF/ZIP

PRICE: $65/M

CONTACT: Adrea Rubin Management Inc., 646-487-3785

Official ‘As Seen on TV’

Some 800,000 buyers who responded to infomercial offers are identified. Seventy percent are women. The average sale was $35 for kitchen, fitness, automotive, novelty and other products.

SELECTIONS: Hotlines, gender, category, dollar amount, state/SCF/ZIP

PRICE: $95/M

CONTACT: List Services Corp., 203-791-4104

Home Warranty Expert

This is a list of homeowners who requested a price quote for home warranties. Inquiries were made at HomeWarrantyExpert.com. The average monthly hotline count is 3,600.

SELECTIONS: Gender, SCF

PRICE: $100/M

CONTACT: Net60 LLC, 201-833-9003

MANAGEMENT CHANGES

Limited Too/Justice

Tween Brands Inc. chose Millard Group Inc. to manage its Limited Too and Justice catalog files, which identify buyers of girls' and young women's clothing. The larger Limited Too file names 6.5 million customers and Justice 2.5 million, all from the last 12 months. Those listed are from households with annual income above $90,000.

SELECTIONS: Hotlines, purchase amount (ranges), adult's/child's age, date of birth, income, lifestyle, product, cash/credit card buyers, mail order buyers, retail buyers, multibuyers, state/SCF/ZIP

PRICE: $100/M

CONTACT: Millard Group Inc., 201-476-2140

Nelson Publishing Lists

Edith Roman Associates Inc. added four more Nelson Publishing Inc. subscriber lists to its management roster. The titles and counts are: Communications News, 85,000; Evaluation Engineering, 65,808; Health Management Technology, 48,250; and Robotics Technology, 40,992. Postal and e-mail addresses are offered.

SELECTIONS: Telephone number, business/industry, job title, number of employees, products specified, state/SCF/ZIP

PRICE: $185/M (postal file); $300/M (e-mail file)

CONTACT: Edith Roman Associates Inc., 845-223-2194

Power Magazine

Tradefair Group Inc. appointed Worldata to manage a list of 57,051 subscribers to Power magazine. E-mail addresses are available for 51,840 management executives, engineers and technicians responsible for power plant operations and maintenance.

SELECTIONS: Job title, industry, energy used

PRICE: $150/M (postal file); $450/M (e-mail file)

CONTACT: Worldata, 561-393-8200

HomeData New Homeowners

Estee Marketing Group Inc. is now handling three files of homeowners for HomeData Corp. Some 2.1 million Hispanic, 1.4 million Spanish-speaking and 805,000 African-American homeowners are listed.

SELECTIONS: Dwelling type, telephone number, state/SCF/ZIP

PRICE: $90/M

CONTACT: Estee Marketing Group Inc., 914-235-7080

Ultima Bahamas Vacation

Market Approach was picked to manage this file of 259,190 customers who purchased travel services during the last 12 months. Those listed responded to a direct mail offer for a four-day Bahamas cruise. The average sale was $433 and 87% paid with credit cards. Three-quarters are women, average age 46, who earn about $56,000 a year.

SELECTIONS: Monthly hotline, age, presence of children, credit card buyers, gender, state/SCF/ZIP

PRICE: $75/M

CONTACT: Market Approach, 866-410-7017

InteliMap List Group

MeritDirect was named list manager for InteliMap Inc., a firm that tracks purchases made by government employees who've been issued SmartPay credit cards. Separate files identify those authorized to buy communications and construction products and industrial, medical and office supplies. Counts range from 30,000 to more than 100,000.

SELECTIONS: Top vendor, SIC code, state/SCF/ZIP

PRICE: $190/M

CONTACT: MeritDirect, 914-368-1024

Olive Juice

Boutique List Services is managing a list of 17,698 buyers for Olive Juice, a catalog and Web marketer of children's clothing. The average order was $151.

SELECTIONS: Purchase amount (ranges), gender,state/SCF/ZIP

PRICE: $110/M (last-24-month buyers)

CONTACT: Boutique List Services, 845-271-4080

Corrections Forum/Courts Today

Criminal Justice Media Inc. tapped Statlistics to manage the lists of two controlled-circulation magazines — Corrections Forum, naming 11,166 subscribers; and Courts Today, with 9,856. These publications are read by court and management personnel at public and private correctional facilities, including county, state, federal and military jurisdictions.

SELECTIONS: Gender, job function, jurisdiction, type of facility, telephone number,state/SCF/ZIP

PRICE: $135/M

CONTACT: Statlistics, 203-778-8700

INSERT MEDIA

Boca Java Insert Program

Boca Java Corp. is offering a package insert program that targets continuity buyers of coffee, tea and related products. Some 100,000 inserts per month will be added to packages carrying up to four inserts each. A $20/M charge applies to inserts heavier than a quarter ounce.

PRICE: $65/M

CONTACT: VentureDirect Worldwide, 212-655-5170

NL

Want a daily list update? Subscribe to Direct Listline at www.directmag.com/newsletters


Acceptable Use Policy
blog comments powered by Disqus


COMMUNITY Thoughts and opinions from MultiChannel Merchant editors & columnists.

Blog: A Measured Approach

Back to Top