Exclusive: Ragy Thomas Out at Epsilon
Apr 16, 2008 8:03 AM, By Ken Magill
One of the better-known names in e-mail marketing circles is apparently going to be on the market in two months. Ragy Thomas, the man who oversaw the technological integration of Bigfoot Interactive and DoubleClick’s former e-mail unit, is leaving the Epsilon’s marketing agency now known as Purple@Epsilon. The decision is reportedly mutual. ...

E360’s Linhardt Vows to Appeal Comcast Ruling
Apr 15, 2008 2:11 PM, By Ken Magill
E360 Insight’s CEO Dave Linhardt said he will appeal the decision rendered against him last week in his lawsuit against Comcast. ...

What the e360 Decision Means to You
Apr 15, 2008 2:07 PM, By Ken Magill
If there is one message American marketers should take away from last week’s court ruling against e-mail marketer e360 Insight, it’s this: Rightly or wrongly, simply being Can Spam compliant is not enough to get e-mail delivered. ...

LashBack Launching List Monitoring Service
Apr 15, 2008 2:05 PM, By Ken Magill
Lashback, the company whose services help marketers tell whether affiliates are honoring opt-out requests and complying with the Can-Spam Act, is launching a new service called ListMonitor. The new service allows e-mail marketers to monitor the mailing behavior of firms with which they share data, according to LashBack vice president of marketing James O’Brien. ...

AOL’s New Blog: Can You Say Opaque?
Apr 8, 2008 12:03 PM, By Ken Magill
AOL launched an official postmaster blog last week that is probably a must-bookmark site for any e-mail marketer. However, let’s hope the quality of the information improves from what has been posted so far. ...

Behind the Habeas Fire Sale
Aug 12, 2008 3:07 PM, by Ken Magill
After months of speculation as to who would buy ailing Habeas, Return Path announced today it would purchase its e-mail deliverability rival ...

Candidates Dangle ‘Firsts’ to E-mail Subscribers
Aug 12, 2008 3:00 PM, By Ken Magill
E-mail addresses are apparently proving to be valuable assets to America’s presidential candidates as both John McCain and Barack Obama have been giving e-mail subscribers preferential treatment ...

Search Overtaking E-mail? Pshaw!
Aug 12, 2008 2:49 PM, by Ken Magill
Internet searches are quickly catching up with e-mail as consumers’ top online activity, according to a recent report from the Pew Internet and American Life Project ...

Mobile Subscribers are Different: Forrester
Aug 12, 2008 2:40 PM, By Ken Magill
People who read and send e-mails on their mobile phones are younger, more career motivated, image conscious and more open to ads than other e-mail users, according to a recent report from Forrester Research ...

Navigating the New Can Spam
Aug 1, 2008 12:00 PM, By Ken Magill
Though the Federal Trade Commission's clarifications to the Can Spam Act issued earlier this year generally were aimed at simplifying its requirements ...