Exclusive: Ragy Thomas Out at Epsilon
Apr 16, 2008 8:03 AM, By Ken Magill
One of the better-known names in e-mail marketing circles is apparently going to be on the market in two months. Ragy Thomas, the man who oversaw the technological integration of Bigfoot Interactive and DoubleClick’s former e-mail unit, is leaving the Epsilon’s marketing agency now known as Purple@Epsilon. The decision is reportedly mutual. ...

E360’s Linhardt Vows to Appeal Comcast Ruling
Apr 15, 2008 2:11 PM, By Ken Magill
E360 Insight’s CEO Dave Linhardt said he will appeal the decision rendered against him last week in his lawsuit against Comcast. ...

What the e360 Decision Means to You
Apr 15, 2008 2:07 PM, By Ken Magill
If there is one message American marketers should take away from last week’s court ruling against e-mail marketer e360 Insight, it’s this: Rightly or wrongly, simply being Can Spam compliant is not enough to get e-mail delivered. ...

LashBack Launching List Monitoring Service
Apr 15, 2008 2:05 PM, By Ken Magill
Lashback, the company whose services help marketers tell whether affiliates are honoring opt-out requests and complying with the Can-Spam Act, is launching a new service called ListMonitor. The new service allows e-mail marketers to monitor the mailing behavior of firms with which they share data, according to LashBack vice president of marketing James O’Brien. ...

AOL’s New Blog: Can You Say Opaque?
Apr 8, 2008 12:03 PM, By Ken Magill
AOL launched an official postmaster blog last week that is probably a must-bookmark site for any e-mail marketer. However, let’s hope the quality of the information improves from what has been posted so far. ...

E-mail Killers Strike Again
May 1, 2008 12:00 PM, By Ken Magill
Is there anything e-mail related that spammers can't ruin? First they killed graphics; Internet service providers block them. Now they've apparently wrecked ...

Colorado Governor Signs Anti-Spam Bill
Apr 26, 2008 3:37 PM, By Ken Magill
Colorado Gov. Bill Ritter last week signed an anti-spam bill into law apparently aiming to give Internet service providers and the state’s attorney general a stronger weapon in the fight against spam while staying within the confines of the preemption provisions in the Can Spam Act of 2003. ...

Exclusive: Habeas Getting Shopped Around
Apr 22, 2008 1:49 PM
Investors in e-mail reputation firm Habeas have apparently decided it’s time to get some of their money back ...

Not Again: Anti-Spam Bill Being Crafted in CA
Apr 22, 2008 1:47 PM, By Ken Magill
A bill is working its way through the California legislature that supporters contend would strengthen its anti-spam laws and could go in to effect as early as this fall, the San Francisco Chronicle reported last week ...

Responsys Unveils Relevance Tool
Apr 22, 2008 1:45 PM, By Ken Magill
E-mail software on demand firm Responsys today unveiled a tool the company says will help marketers identify key areas they can work on to improve their e-mail marketing’s relevance ...