Read more commentary from Ken Magill

Silverpop, today announced the promotion of Will Schnabel to vice president of international markets.

Previously Schnabel was vice president and general manager of Vtrenz, Silverpop’s lead-management concern. In his new position, Schnabel is responsible for overseeing Silverpop’s international operations and expansion strategy across Europe and Asia.

“Silverpop has achieved solid successes in the United Kingdom and other parts of Europe, where our operations are growing very quickly,” said Silverpop CEO Bill Nussey in a statement. “Will brings a tremendous amount of knowledge and talent to our efforts to accelerate the roll-out of Silverpop's marketing suite of on-demand solutions across the rest of the world.”