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Performance-based marketing services provider Datran Media today announced it has acquired Top-Colleges.com, a search site that helps would-be students find prospective colleges based on curricula and geographic location, delivering leads to the colleges in the process.

Datran executives believe its current offerings will result in Colleges.com being able to deliver higher quality leads.

"Datran Media has built its business by providing performance marketing services to lead-generation companies. During the past year we made a strategic decision to purchase a lead-generation company of our own. As a result, I am excited to report that we have acquired Top-Colleges.com, including all respective sub-sites, and their technology and advertising relationships," said Alan Laifer, CEO of Datran Media, in a statement.

Terms of the deal were not disclosed.