E-mail Vendors Announce Latest Partnerships

Read more commentary from Ken Magill

Multiple e-mail service providers have announced new partnership deals this week.

First, Responsys announced today it has struck a deal with richrelevance—a company that offers personalized recommendation technology to online marketers—to integrate richmail into Responsys’ Interact marketing platform.

The companies claim the deal will help Responsys’ customers optimize their campaigns by delivering more relevant offers based on people’s preferences and behavior.

In other news, e-mail service provider Blue Sky Factory announced yesterday it has partnered with Velaro to integrate Livefluence chat technology into Blue Sky’s e-mail marketing platform.

By integrating Livefluence into Publicaster, Blue Sky Factory will offer clients the ability to deliver live chat features within e-mail creative, allowing businesses to engage online visitors in real-time, the companies said in a statement.

Meanwhile, small-business-oriented e-mail service provider VerticalResponse announced yesterday it has stuck a deal with content delivery service firm Panther Express to deliver messages and graphics more reliably for VerticalResponse’s clients.

Panther Express was founded in 2005 by former DoubleClick CEO Kevin Ryan and DoubleClick co-founder and former CTO Dwight Merriman.