Announcement: This is My Last Magilla

It is with mixed emotions that I announce today that this is my final issue of Magilla Marketing.

Why am I leaving? It’s simply time to do so. I have decided I want to pursue other challenges. This newsletter’s still popular and I want to leave on a high note, or a low note, as some would no doubt contend.

First, I would like to thank Penton Media and all my colleagues there. They are among the most professional people I have ever had the honor to work with. And I truly appreciate the editorial freedom and opportunity for professional growth Penton gave me.

There aren’t too many trade publishers who would allow a writer to publish some of the outlandish stuff I’ve published in Magilla Marketing. Remember Shuvitt Inyurass? That was one of my personal favorites.

OK, so maybe the professional growth claim is a little overblown. Maybe I should be thanking Penton for allowing me to be the immature jackass that I am and get paid while doing it.

In any case, to everyone who has read even a paragraph of Magilla Marketing: Thank you. Your time is your most precious asset. That you would spend any of it reading something I’ve written is truly an honor beyond words.

If anyone wants to reach me after the end of this week, they can do so at KenMagill_at_gmail.com.

Note to Magilla Marketing readers: New E-mail Newsletter Debuts Next Week

Yes, this is the last issue of Magilla Marketing. But stick with us, as the high standard of e-mail news and views reporting you've come to expect from Magilla will continue.

Starting next Tuesday, check your in-box for the debut issue of a new e-mail marketing newsletter from Chief Marketer’s DIRECT & Multichannel Merchant. E-Mail Essentials will offer keen perspective on what counts in e-mail metrics now, what works in campaigns now, while keeping careful eye on industry trends and regulatory issues and what they really mean to the email marketer now. Key takeaways, actionable, knowledgeable. A 10 minute investment of time with short term dividends for the reader- that’s E-Mail Essentials.

Note: As a subscriber to Magilla Marketing, you will automatically be switched over to receive E-mail Essentials. However, to insure uninterrupted service, add directmag@pbinews.com to your safe senders list or add the PBInews.com domain to your white list. And be sure to let us know how you like the new content, and what we can do to make it more relevant to your needs.

Brian Quinton (brian.quinton@penton.com)
Beth Negus Viveiros (beth.negus@penton.com)