Return Path Announces Tucows Feedback Loop

E-mail deliverability firm Return Path announced today it is launching a feedback loop for domain registrar Tucows.

Tucows is the third largest wholesale Internet registrar and provides services for more than 8 million domains, according to Return Path.

The company now claims to operate more than half of publically available feedback loops—the mechanisms through which ISPs provide volume mailers with reports letting them know when someone has marked their message as spam—including those of Yahoo, Comcast, Rackspace, Cox, USA.net and Time Warner Road Runner.

George Bilbrey, president of Return Path, estimated his firm oversees the feedback loops for between 300 million and 400 million inboxes.

“We do this because it’s good for the e-mail ecosystem, plus it’s good for us because we get a lot of great reputation data,” he said.