Pivotal Veracity Expands Rendering Tool

E-mail deliverability consultancy Pivotal Veracity today announced it has added to its to its eDesign Optimizer rendering tool the ability for marketers to see how their messages will look to people who read their messages using the Palm Pre and Android mobile e-mail operating systems, and MySpace.

Launched in 2005, eDesign Optimizer allows e-mail marketers to see how their messages will look on most e-mail inbox services when viewed on desktop and laptop computers and mobile devices, according to Pivotal Veracity.

Besides showing how e-mail messages appear on the various devices, eDesign Optimizer will also validate the message’s links and images, tell the sender if their links and images are loading too slowly, and if their messages are larger than 20 kb, which will affect its ability to load on a mobile device, the company claims.

According to the Radicati Group, the mobile-phone e-mail market will increase at an average annual rate of 68% over the next four years, totaling more than 1 billion mailboxes by the end of 2013.