The Email Sender and Provider Coalition is expected this week to release “The ESPC Best Practices Guide,” a list of guidelines that reinforce industry best practices for email communications, and an updated version of “The ESPC Email Marketing Pledge.” The Guide covers areas such as permission, disclosure, address collection, content relevancy, unsubscribe practices and referrals, according to the ESPC.

“It is important to the email industry as a whole to establish this framework,” said Trevor Hughes, executive director of the ESPC, in a statement. “We need to help regulatory agencies and ISPs enforce legislation and restore consumer trust in email. These guidelines have been embraced by our members, and we look forward to establishing them as industry standards for all senders.”

To preserve the viability of e-mail communications in the age of spam and fraudulent scams, mailers should follow a standardized set of regulations and best practices, the ESPC said. The group claims the guide is a reference of these practices, designed to improve consumer trust in e-mail and uphold industry best practices for senders.