Sponsored Content WEBINAR: ELECTION 2008: E-mail Tips from a Political Insider   WEBINAR: Becoming the Illusionist: The Magic of Using "Brand" to Drive Response without Results Disappearing in the Process   WEBINAR: Score and Win Through Cooperation   TOOLS OF THE TRADE: Holiday's are prime-time for email marketing - maximize your ROI by getting to the inbox   ON DEMAND WEBINAR--MASTER CLASS: High Performance Online and Off-line Strategies for Large Scale Customer Acquisition   FREE WHITE PAPER - Direct Mail and the Internet Find any supplier you need - agencies, CRM, fulfillment, lists, e-commerce, paper, printers, telemarketing, and more. Featured Categories Lists and Data Telemarketing Database Marketing E-commerce Web Marketing Agency & Creative Services Print, Production & Paper Lists and Data Processing :: view all categories Get free access to more than 50,000 list data cards - one of the most comprehensive databases in the industry. >> Search Now DIRECT Buzz Blog Webinars Buyer's Guide Calculators JobZone ListFinder Promo Calendar Research Store E-Newsletters Print Magazine This Month in Direct Magazine Deal With It Direct had a full house for this year's list roundtable. Considering all the additional responsibilities on brokers' plates, that's impressive... See Full July Issue

E-mail marketing software provider L-Soft took the wraps off its newest version of list-management software yesterday.

Dubbed Listserv 15.0, the software now has a more modern, easier-to-use Web interface, according to the company’s president Eric Thomas.

“Listserv use to be known for its spot-on Web interface,” he said. “We had a whole team look at usability and design a fresh new interface from the ground up. We believe we have the best Web interface in the industry now. That’s the main improvement.”

For example, the interface allows users to set it according to their expertise, he said.  

Thomas estimates that between 3,000 and 4,000 companies use Listserv, most of which are on a maintenance plan that will involve getting the updated version at no extra charge.

The software also has other features, such as rate limiting, or throttling, according to Thomas.

According to L-Soft, its products send about 30 million messages a day. As of this year, Listserv is 20 years old, according to L-Soft.