Latest News
How Louche of You: DM Copywriters Should Choose their Words CarefullyUntil this year's political campaigns, who ever heard or read the word or referring to public reaction to a campaign promise by just about anyone running... |
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This Week's MailstreamA weekly collection of Incoming Direct Mail Pieces. ThinkGeek Offers Unique PremiumsThinkGeek offers a variety of nerd-chic premiums in return for orders in excess of $25. An insert from Cooking Light magazine offering two free issues and bearing a recipe for cocoa fudge cookies was inserted into catalogs from Acacia, a wellness products marketer. And Baseball Warehouse’s 2008-09 catalog features a variety of items appropriate for the boys of summer in one’s life... |
Direct Mail Archives
Royal Mail Needs Radical Surgery: Forthcoming Report
The decline in Royal Mail’s letters business is so steep that radical surgery will be needed to preserve the one-price-goes-everywhere postal service, according to wire service reports....
Go Figure: Unlikely Methods for Direct Marketing Success
There's a lot about direct marketing that doesn't make sense. For example, if you ask seasoned general marketers to identify the most important element...
Paying More, Getting Less
Direct marketers can't be blamed for thinking something's out of whack when it comes to what's flowing out of their coffers and what's trickling in. They're...
Direct Mail Boosts School Enrollments | Mailing Boosts School Enrollments
Pacific Ridge School, a private academy that opened in suburban San Diego last year, is relying on direct mail to help establish itself and attract students....
Transcontinental Cuts 460 Jobs as Direct Mail Volume Dips
Transcontinental Direct USA Inc. plans to eliminate 460 jobs and consolidate direct mail printing operations, because direct mail advertising has declined sharply for financial offers. ...
Calling Catalyst
One of the niftier forget-us-not collateral pieces I've received came from DM agency Catalyst Direct. After an in-office meet and greet, Catalyst's director...
USPS: Energy Saver
Last month the U.S. Postal Service began an ambitious campaign to save energy. Postmaster General Jack Potter encouraged postal workers to do simple things...
How Louche of You: DM Copywriters Should Choose their Words Carefully
Until this year's political campaigns, who ever heard or read the word or referring to public reaction to a campaign promise by just about anyone running...
Game Changer: How to Make Sense of the Intelligent Mail Barcode
Nearly 60% of the 212 billion mail pieces the U.S. Postal Service processes annually is direct mail. But with countless millions of people moving each...
Service Pays
Nissan USA has been pulling a response rate of about 6% to a 1.1 million-piece mailing it sent out earlier this summer. Long-standing customers were offered...
Danger: No-Mail Zone
Despite stepped-up efforts by the direct marketing industry to head off state do-not-mail bills, the number of proposals continues to grow. These measures,...
Have I Got a Candidate for You!
In the best of all possible worlds, judges rule with gravitas from their benches. And in the best of all possible direct marketing worlds, their election...
Letters to the Editor
SOME FONTS CAN BE DEPRESSING After reading Richard H. Levey's article Mad Money (August), I just have to say that my mail is replete with starbursts and...
Menopauseland: The Place to Be
Amerifit Brands has added more than 40,000 names to its database thanks to a $20 million DRTV, print and online effort to boost Web site traffic. Amerifit...
Project Head Start
It's been said almost to the point of being a clich that no one grows up wanting to be a direct marketer. But the Direct Marketing Educational Foundation...
