Latest News
Anaheim? They've Got an App for ThatThe City of Anaheim, CA, decided to rely on the old-fashioned medium of direct mail to promote a contest for ideas for newfangled online and mobile applications... |
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This Week's MailstreamA weekly collection of Incoming Direct Mail Pieces. My Home My Style Premieres in the MailWorkbench magazine has rebranded itself as My Home My Style, and is being promoted through a self-mailer offer. The Sierra Club’s latest fundraising pitch features six animal magnets among its freemiums. And The Cook’s Garden’s latest catalog features a new look.... |
Direct Mail Archives
Jackson Hewitt Hopes for Good Returns from Direct Mail
Jackson Hewitt Tax Service is looking to garner response rates as high as 65% to a five million piece direct mail campaign this tax season. In a departure...
Anaheim? They've Got an App for That
The City of Anaheim, CA, decided to rely on the old-fashioned medium of direct mail to promote a contest for ideas for newfangled online and mobile applications...
Tip for Writing Winning Direct Mail Copy | Lucky 13
Direct mail is a copy-driven medium. Sure, lists and offers are paramount, but copy is the final part of the mailer's holy trinity. Yet too many unseasoned...
Pitney Bowes Names Cerullo VP of Messaging Sales
Pitney Bowes has named Lori Ann Cerullo vice president of U.S. sales for its document messaging technologies unit....
Paper Prices Bottom Out, But Shortages May Loom
What's the read on the paper market? Despite a few recent blips upward, pricing is down almost 20% from a year ago. Pricing has about bottomed-out, says...
Continued Losses Threaten the USPS
The fate of the U.S. Postal Service looks grimmer and grimmer with each passing day, adding to marketers' uncertainties about using the mails as a way...
Ways to Make Your Mail Get Noticed
U.S. households received 100 billion pieces of direct mail in 2008, according to the recent U.S. Postal Service Household Diary Study. Not surprisingly, an overwhelming percentage arrived in an envelope...
Hershey Sweetens Direct Mail Results With Segmentation
Hershey Entertainment and Resorts has increased its revenue by 17% and room bookings by 10% over the past year, thanks to segmenting direct mail to its...
Chicago's WGN Targets Advertisers With Direct Mail
WGN hit a more than 50% response rate this spring with a small, highly personalized mailing targeting advertisers on Chicago Cubs' games. The radio station...
Cinnabon Uses Direct Mail to Reach Small Businesses
To launch a new product early next year, Cinnabon is considering double-dipping on a direct mail strategy from last year that got a 4.5% response rate...
Deluxe Income Falls in Quarter
Deluxe Corp. posted net income of $27.8 million for the second quarter, a decrease from in net income of $32.6 million in the prior year....
MFSA Hires Cooper as First Paid Lobbyist
The Mailing & Fulfillment Service Association has hired Ben Cooper to serve as its first paid lobbyist to represent its membership’s positions on Capitol Hill...
High-Tech Direct Mail Do's an Dont's
Cathy Lang of Aspen Marketing Services offers guidelines on creating high tech direct mail campaigns. Tips include using predictive analytics and distinquising yourself from the competition....
Qwest Uses Mail to Sell B-to-B Online Service
Internet provider Qwest is using a direct mail series to sell service to businesses. The company is targeting users of rival services....
Financial Woes Continue to Haunt USPS
Despite the passage of postal reform legislation a little over two yars ago, the USPS remains steeped in financial problems. No one knows how much assistance the USPS will get from Congress....
