Postcards Boost Car Repair Shop Sales by 30%

Knoxville, TN garage First Choice Automotive has boosted its sales by about 30% in the past couple of years thanks to locally targeted postcard mailings....

4 Tips for Integrating Inserts and Social Media

The name of the game for consumers and businesses today is, of course, value and savings. Many marketers are using inserts to boost sales, providing savings and values by way of coupons and membership cards with discount codes recipients can enter online. ...

Florida Dentist Prospects With Postcards

A South Florida dental practice vastly improved its capture of new patients and return on investment thanks to a postcard marketing campaign started last year....

Why the Postal Service Must Survive

Over the past several months we’ve had dozens of meetings with major mailers, compilers and list brokers. The overall consensus is that business is improving, and looking good for 2012. Our company can attest to that. Sales in 2011 are up substantially compared to the past three years. We’re not up to 2007 levels, but we think we might get close to that goal in 2012. ...

Catholic Charities Chapter Reworks Mailings

The Catholic Charities Archdiocese of New Orleans is revamping its direct mail strategy to better promote its nearly 50 programs both to donors and prospects. ...

Direct. B to B to C in Mix for Tullamore Dew U.S. Effort

The world's second-largest Irish whisky is Tullamore Dew, and yet comparatively few Americans have heard of it, favoring instead competitors Jameson's and Bushmills. Importer William Grant & Sons USA is using a mix of retail partner efforts and direct-to-consumer marketing to change that. The challenge for consumer brands that don't have their own retail operations is reaching consumers, obtaining data on consumers and using this data to modify and influence the brand's activities. Ken Reilly, the category marketing director at William Grant & Sons who is responsible for Tullamore Dew, is building a network of bartenders, bloggers and other influencers geared toward promoting the brand in 2012. ...

How Concerned Are Clients About Reduced Mail Delivery?

Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: How concerned are your clients about the prospect of reduced mail delivery?...

School Postcard Effort Makes Enrollment Surge

Lakewood College, a two-year nonprofit online school, has vastly increased its enrollment levels of military-affiliated students thanks to a postcard marketing program this summer. ...

Is Traditional Media Still Important?

Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week's question: As online and mobile media continue to grow, are traditional media like package inserts, statement stuffers, door hangars and the like still important name sources?...

Broker Roundtable: USPS Finances and Direct Mail

Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week's question: What impact will the USPS’ ever-worsening financial picture have on direct mail?...

Broker Roundtable: USPS Summer Postage Sales

Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week's question: How much have the U.S. Postal Service's annual summer postage sales helped the industry?...

Marketing to Consumers Ready to Move

For years there has been a strong demand for pre-movers—people planning to move. This was prompted by moving companies, who wanted to pitch the pre-mover on their upcoming moves. When online surveys became popular, companies started asking "are you planning to relocate within the next three months?" Those names became the first pre-mover lists. ...

Chief Marketer Listline August 29

Alternative Med Doctor Uses Mail to Sell Franchises

A California-based alternative medicine doctor has used a combination of direct mail, local space advertising and live events to recruit doctors to open franchises around the country....

Broker Roundtable: Magazine Subscriber Files

Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week's question: With the steady growth of electronic media, are magazine subscriber files still important to mailers?...

The Case for Keeping Order Forms in Print Catalogs

More than half of all catalog orders are now being placed online. Not surprisingly, this has led to many marketers eliminating order forms from their print catalogs. But such a move shouldn't be based solely on saving money or on the percentage of mail orders received. There are other factors to consider....

Canadian Wildlife Fed Goes Green, Cuts Back on Direct Mail

The Canadian Wildlife Federation has begun cutting its direct mail fundraising volume by nearly 10% and increasing its targeting efforts, as part of an overall efforts become more environmentally responsible and cut costs. ...

Credit Card Sector Boosts Use of Direct Mail

Despite tighter marketing rules, direct mail use is on the upswing in the credit card sector....

Insert Media Tips and Best Practices

Considering using insert media? Here's some tips you should keep in mind....

Broker Roundtable: Are print catalogs still good for prospecting?

Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week's question: Are print catalogs likely to remain a good prospecting tool for marketers?...