Direct Mail/Postal Archive
Car Repair Shop Triples Business Through Postcards
Postcard mailings have helped All-Star Auto Repair triple sales to prospects in the surrounding three-mile area....
Coffee Seller Keurig Tests Mail In Consumer-Focused Effort
If a new direct mail campaign from Keurig is successful, 2011 will see consumers moving at a slightly peppier pace...
Know Where Your Customers Came In
Even if your Web efforts are booming, don't give up on good old fashioned direct mail just yet. Catalogs and snail mail could well be generating your...
Reach Your BTB Audience Where They Live—at Home
To recruit new agents for its expanding offices in the region, Chase International, a high-end real estate agency in Lake Tahoe, realized it had to reach...
Dog Days of Summer
SUMMER IS HERE, and the dog days are just around the corner. Webster defines dog days as the period between early July and early September when the hot...
Jackson Hewitt Hopes for Good Returns from Direct Mail
Jackson Hewitt Tax Service is looking to garner response rates as high as 65% to a five million piece direct mail campaign this tax season. In a departure...
Tip for Writing Winning Direct Mail Copy | Lucky 13
Direct mail is a copy-driven medium. Sure, lists and offers are paramount, but copy is the final part of the mailer's holy trinity. Yet too many unseasoned...
Chicago's WGN Targets Advertisers With Direct Mail
WGN hit a more than 50% response rate this spring with a small, highly personalized mailing targeting advertisers on Chicago Cubs' games. The radio station...
Hershey Sweetens Direct Mail Results With Segmentation
Hershey Entertainment and Resorts has increased its revenue by 17% and room bookings by 10% over the past year, thanks to segmenting direct mail to its...
Cinnabon Uses Direct Mail to Reach Small Businesses
To launch a new product early next year, Cinnabon is considering double-dipping on a direct mail strategy from last year that got a 4.5% response rate...
Mail Stream: A Report on Incoming Direct Mail
The 1950s are back in Sephora’s 2008 summer catalog, which is formatted to look like a retro-style pinup calendar. The catalog also a features a “Best of Sephora 2008” sweepstakes. On a more somber note...
Doing Right, in Style
Bill Bass has such strong faith in a multichannel strategy he's positively agnostic about where sales come from. The CEO of fair-trade clothing marketer...
A Bright Outlook
Outdoor Lighting Perspectives might be concerned that a lead-generation mailing program it started for its franchisees earlier this year was getting little...
Small Lender Tries Direct Mail
Equities First Holdings LLC wanted to persuade financial advisory firms to offer its new consumer borrowing plan. The question was how to get the word...
Mail Stream: A Report on Incoming Direct Mail
The summer 2008 catalog from Wine Enthusiast plays off the July Fourth holiday, and offers free shipping on all glassware and decanters. A jumbo package from The Society for the Prevention of Cruelty to Animals offers a tee shirt freemium – and asks for a donation. And a catalog from The Black Dog, a multi-line product marketer, touts a variety of summerwear and assorted items...
Mail Stream: A Report on Incoming Direct Mail
Dahle’s Big & Tall’s spring catalog spur sales through a 20% off and free shipping offer. The American Refugee Committee’s 4” x 6” mail package features a nearly featureless outer envelope, address label fremiums, and a request for donations. And digital bookseller Audible.com targeted electronics and gadget fans with a recent package insert offering a free audiobook and 30-day trial membership...
Mail Stream: A Report on Incoming Direct Mail
The current HP Café catalog’s theme is “The Curiosity Issue”, and centers around Mike Rowe, host of the Discovery Channel show “Dirty Jobs”. How doest this tie into computers? Well, they heighten users’ ability to be curious… The Cousteau Society, which aims to satisfy curiosity about the deepest recesses of oceans and seas, is inviting people to become members...
Mail Stream: A Report on Incoming Direct Mail
For Dad’s Day, The History Shop is featuring a variety of dad-related merchandise, from DVDs celebrating World Series winners to tie-ins with current programming. Alpenland International’s latest 44-page catalog features a variety of ...
Mail Stream: A Report on Incoming Direct Mail
The summer catalog from Jeffers Pet features a genetic testing product among its 144 pages. While primarily canine- and feline-focused, it does offer items for other pets, as well as the opportunity to donate to the Morris Animal Foundation. Verena Knitting’s double postcard mailing offers five issues...
They May Have Already Won
When a channel that provides 20% of an industry's buyers has been weakened, there are three options: It can fold, limp along or innovate. This is what...
Something to Build On
Fringe Benefit Group, an insurance company that covers less-than-full-time employees, is sending agents and brokers a branding/lead-generation mailing...
The Father of Political DM
Richard Viguerie became the father of political direct marketing because he hated asking people for money. In 1961 the then green Texan, as he describes...
Mail Stream: A Report on Incoming Direct Mail
A mailing from nonprofit organization AdoptaPlatoon features a four-page cover letter, an interactive device, and an ask ladder that specifically notes the number of care packages soldiers will receive as a result of each donation letter. Design Within Reach’s April catalog delves into the world of eco-friendliness ...
Live From Orlando: Fair Indigo is Agnostic About Channels
Fair trade clothing marketer Fair Indigo is taking an agnostic approach to multichannel marketing. In a keynote address at ACCM on Tuesday, Bill Bass, CEO, noted that when the company launched in fall 2006 he considered it crucial to debut the catalog, Web site and a retail store at the same time, to avoid one channel becoming the ignored "orphan" branch of the company. ...
Mail Stream: A Report on Incoming Direct Mail
The summer 2008 catalog Silhouettes, the plus-size apparel line from Hanover Direct, arrives in a slim-jim format, as opposed to its standard book size. The 60-page mailing offers a 20% discount on offers, as well as a deferred payment plan for all credit card offers...
