Mailstream Archive
Read the latest in Incoming Direct Mail Pieces. Mailstream is provided through Direct's Newsline newsletter. Subscribe to Newsline here!
GreenandMore.com Offers "One Stop Eco-Shopping"
GreenandMore’s spring 2010 features a variety of environmentally friendly goods, including The SodaStream Penguin Soda Maker. Gevalia Kaffe has overhauled its coffee continuity program pitch’s design and premium. And USA for United Nations High Commissioner for Refugees’ goodwill ambassador Angelina Jolie highlights a four-page donation brochure....
Mail Stream: April 12
Restoration Hardware launches a new garden catalog. Reason, a libertarian-minded magazine presents a soft offer of $19.97 for 11 issues with one free. And Street Rodder’s subscription offer features a hat premium, along with an add-a-third-year-for-a-penny rate....
Yankee Offers a New Look at New England
Yankee magazine’s latest subscription offer includes a Best of New England Guide. Mailers from the ASPCA reflect its television message. And Elle magazine is testing a new price point for a 12 issue subscription....
My Home My Style Premieres in the Mail
Workbench magazine has rebranded itself as My Home My Style, and is being promoted through a self-mailer offer. The Sierra Club’s latest fundraising pitch features six animal magnets among its freemiums. And The Cook’s Garden’s latest catalog features a new look....
Acacia Helps Shape Up 2010
Gift retailer Acacia offers a free workout DVD within its Happy New Year catalog. The Gorilla Foundation adds Koko’s Kitten as a new fundraising freemium. And Bon Appetite magazine’s latest subscription offer incorporates a refrigerator magnet equating liquid and dry measurements, as well as its standard recipe cards....
Mail Stream: A Report on Incoming Direct Mail
UK housewares cataloger Next has launched its NextDirect print catalog within the United States. National Jewish Health is raising funds to cure asthma. And Planned Parenthood is offering a bracelet touting choice....
DeSantis Collection Targets Holiday Shoppers with Bargains
The holiday 2009 catalog from DeSantis Collection offers discounts and incentives to purchase its menswear offerings. The American Bird Conservancy asks “Why Saves Birds?” and offers premiums in return for donations. And World Vision, which offers a variety of donations-made-easy causes, has sent out a print catalog....
Successories Mails A New Look
A bright orange catalog from Successories featuers a new look, new logo and 196 pages of inspirational merchandise. Soldiers’ Angels seeks donations for gift packages for those in the military. And outerwear firm Craghoppers has bowed its Bear Grylls line in a new catalog. ...
Olive & Cocoa Launches Autumn Roots
The Autumn Roots ’09 catalog from Olive & Cocoa offers a variety of gifts and floral arrangements. The Human Society Legislative Fund’s latest fundraising effort highlights the plight of staged animal fights. And Home Food Processing’s new 20-page catalog features a free shipping offer for orders in excess of $125....
Upper Deck Honors Air Jordan
Upper Deck’s most recent catalog features nothing but Michael – new Naismith Memorial Basketball Hall of Fame inductee Michael Jordan. Cook’s Illustrated’s standard offer -- $19.95 for six issues – now offers a cutting board premium. And Lillian Vernon has mailed out a slim-jim catalog featuring early Christmas items....
Mail Stream: October 26
Sexy superheroes and other outrageous outfits adorn the pages of the new Frederick’s of Hollywood catalog. Want something more hardcore? A new offer from Military Times offers a free pair of boot socks as well as a Kodiak folding knife with every paid subscription. And boot marketer Kenetrek’s winter catalog seeks to shod the serious hunter in one’s life....
Franklin Covey: “I Am a Planner”
Franklin Covey’s fall 2009 catalog boasts “I am a planner”, and features a very active, involved (presumably) Franklin Covey time management product user. The Glaucoma Foundation’s latest mailer features an updated logo which highlights the organization’s title. And Science News is testing a self-mailer which offers a lower price than its package mailer....
Mail Stream: A Report on Incoming Direct Mail
The September 2009 catalog from Talbots features a quote from Katharine Hepburn on the cover, and three new fits on the inside. Outdoor Life magazine offers a “recession special savings” subscription price. And Smithsonian mails its newly designed catalog....
Barbie Hearts Jonathan Adler
Barbie fans will want to snap up the latest Barbie Collector catalog, which features a real-life Dream House. The Daily News is testing an alternative version of its preferred subscriber offer. And Ashro’s fall 2009 catalog is being heralded by a “watch your mail” self-mailer....
Mail Stream: September 22
A recent fundraising effort from The American Indian Relief Council offers a case history of an 18-year-old student’s academic accomplishments. ShopSmart’s magalog seeks to garner subscribers to this Consumer Reports ancillary publication. And Greenpeace has sent out a goodie-laden package, and asks for a donation in return....
Mail Stream: September 15
Women’s catalog Monroe and Main gets a new look. Field & Stream magazine offers a recipe for the “Ultimate Wild Game Rub” alongside a hard offer of 10 issues for $12. And Help Hospitalized Veterans and the Coalition to Salute America’s Heroes have mailed December-holiday-themed fundraising packages....
FetchDog Gets Social
FetchDog, the canine-centric retailer founded by Glenn Close, offers new ways to connect online in its summer 2009 catalog. World Magazine’s newly designed promotion offers the religious news publication at 75% off its cover price. And the Humane Society International is asking for donations on behalf of ocean wildlife....
"A Brand New Day" at Baudville
Employee recognition provider Baudville has redesigned its catalog. Earthwatch Institute is offering a t-shirt to anyone contributing more than $50. And Disabled Veterans National Foundation sent a freemium-laden package for donors....
Video Collectables Now Collectables Direct
Video Collectables has begun sending out catalogs under the name Collectables Direct. Brain, Child magazine invites mothers to subscribe to it with a variety of subscription terms. And Mini Boden has mailed its autumn 2009 catalog which features clothing for young ‘uns....
Mail Stream: August 17
Fossil Celebrates 25th Anniversary with Vintage Revival...
Caribbean Travel + Life Offers Free Issue
Caribbean Travel + Life mailed an “Exclusive Charter Invitation” of a three-year subscription for $24.95. The Student Conservation Association is hitching its wagon to President Obama’s star – for at least one solicitation mailing. And the summer catalog from VitaCost offers a bevy of bonuses in return for orders in excess of $50....
Mail Stream: August 3
The Christian Science Monitor offers a charter subscription to its new print newsweekly. Legal thriller author John Grisham has lent his name in support of the Southern Poverty Law Center’s recent fundraising effort. And sports apparel and gear marketer Eastbay is devoting one-fifth of its most recent catalog to “Fierce Females”....
Mail Stream: July 27
Olive oil marketer Fratelli Carli is offering six bottles of its product to U.S. chefs. AFAR, a magazine dedicated to experiential travel and cultural exploration, is seeking charter subscribers. And Credo Mobile, a division of Working Assets, is featuring Rush Limbaugh as a mock spokesman for its calling plans. ...
Mail Stream: July 20
Men’s apparel designer Edo Popken has mailed a catalog introducing its wares to the U.S. market. D.E.L.T.A. Rescue, an animal rescue organization, solicits funds through a storytelling method. And fashion magazine Elle has updated its subscription solicitation package to include glossy exteriors and celebrity photography....
Bart’s Water Sports Addresses Slim-Down
Bart’s Water Sports’ latest mailing offers customers an explanation regarding its shift to a slim-jim format. The Hebrew Immigrant Aid Society seeks donations for displaced people of all backgrounds. And Frontgate, Sotheby’s International Realty and Architectural Digest have joined forces for an international home tour....
